the college textbook market sara chen, adrian otiz, jonathan bui
TRANSCRIPT
![Page 1: The College Textbook Market Sara Chen, Adrian Otiz, Jonathan Bui](https://reader036.vdocuments.net/reader036/viewer/2022062802/56649ef05503460f94c00a7b/html5/thumbnails/1.jpg)
The College Textbook Market
Sara Chen, Adrian Otiz, Jonathan Bui
![Page 2: The College Textbook Market Sara Chen, Adrian Otiz, Jonathan Bui](https://reader036.vdocuments.net/reader036/viewer/2022062802/56649ef05503460f94c00a7b/html5/thumbnails/2.jpg)
History of Textbook
• 15th century - invention of printing
• Textbook printed on clay tablet, scroll
• Textbook Primary teaching aid in 19th century
• Historical significance in U.S.– McGuffey Readers, McGuffey Reader
![Page 3: The College Textbook Market Sara Chen, Adrian Otiz, Jonathan Bui](https://reader036.vdocuments.net/reader036/viewer/2022062802/56649ef05503460f94c00a7b/html5/thumbnails/3.jpg)
Types of Textbook • Hard-cover textbook
• Loose-leaf textbook
• Advanced technology – electronic and PDF
– online and digital
• Custom textbook by university and college
![Page 4: The College Textbook Market Sara Chen, Adrian Otiz, Jonathan Bui](https://reader036.vdocuments.net/reader036/viewer/2022062802/56649ef05503460f94c00a7b/html5/thumbnails/4.jpg)
Used textbook market• Student to student sales
• Campus buyback– UTD bookstore
• Online book buyers– E-bay, Craigslist, amazon trade-in
• Textbook rental – Chegg, Amazon, Textbook rental, etc...
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This graph shows a comparison of the percentage increase since 1978