Tap into the diversity that is Fresno State

THE COLLEGIAN

WHY THE COLLEGIAN?

• The Collegian is an award-winning newspaper and online service. Winning award in 4 different categories.

• A commitment to excellences for over 85 years

• Fresno State has an extremely diverse student body population.

• Most beneficial way to reach the Gen-Y crowd.

WHO IS GEN-Y?• Born from 1979-1997 (ages 12-30)• The next dominant generation of

Americans• Represents one-third of the population.

• Big Spenders• Gen-Y’s collectively spend $170 million

per year.• Raised as consumers

• Grew up in media-saturated, brand-conscious world.

• Very tech savvy • Spend 1/3 of out life Online

Source: Alloy M+M 2008 College Newspaper Audience Study conducted by MORI Research

POPULATION• 18,216 undergraduate students (18-34)• 2,424 graduate students (25-54)• 860 post baccalaureate • 2,400 faculty and staff (25-54, 55+)

Source: Institution Research, Assessment and Planning at California State University, Fresno

DIVERSITY

Source: Institution Research, Assessment and Planning at California State University, Fresno

GEN-Y’S STUDENT HAVE MONEY TO SPEND

• 75% of students have jobs• $250 Discretionary income• Gen-Y’s have $170 million of their own & their

parent’s money.

Source: Institution Research, Assessment and Planning at California State University, Fresno

PRINT• Prints 3 times a week. (M,W,F)• Free to students, faculty and staff• The Collegian offers 7 different ad sizes

WHAT DO STUDENTS GET FROM THE COLLEGIAN?

• 70% of students have been motivated to take some sort of action by reading an article or advertisement.

• 78% of all students use coupons or promo codes.

Source: Alloy Media and Marketing, 2008 College Newspaper Readership Study.

NEWSSTANDS

• 48 distribution points on campus

THE COLLEGIAN ONLINE• Available 24/7

• Great way to reach Gen Y’s & Alumni

• Nationally recognized for its excellence

Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011

ARE YOU AWARE?

• The Collegian Online receives 500,000 unique visitors yearly• It also receives 42,300 unique monthly visitors

Google Analytics, 2011

COLLEGIAN PRINT ADS

PRINT RATESNational rate……….........................$11.00Open rate………………………………… ..$9.00Student rate…………………………...... $7.00CONTACT BULK RATE

NATIONAL LOCAL

40 col.” $8.40 $10.4080 col.” $8.20 $10.20120 col.”$8.00 $9.00160 col.”$7.80 $8.80200 col.”$7.60 $8.60240 col.”$7.40 $8.40280 col.”$7.20 $8.20300 col.”$7.00 $8.00

COLLEGIAN ONLINE ADS

MOST EFFECTIVE WAYS TO ADVERTISE

• Multiple Insertions

• Color in ads

• The bigger the better

• Special Issues

HOW YOU CAN ADVERTISE WITH US?

• Run Dates

• Payment Options

• Ad Design

UPCOMING OPPORTUNITIES

• 30 categories • Nominations begins 9/26 and ends 10/9• Voting starts 10/10 and ends 11/6 winner will be notify shortly.• Winners will get the chance to be featured in The Collegian’s

Student Choice Award special issue as one the best in the Fresno State community.

TAKE ADVANTAGE OF THE ENDLESS POSSIBILITIES AND ADVERTISE WITH

US TODAY