the combined power of metro philadelphia & city paper
DESCRIPTION
Following the acquisition of Philadelphia City Paper by Metro US, advertisers have now a new option to reach the vibrant population of PhiladelphiaTRANSCRIPT
THE BEST OF PHILLY
BRINGING THE BEST OF PHILLY TO YOU
The #1 daily newspaper in Philadelphia county and the #1 alternative weekly newspaper in Philadelphia are joining forces to better serve Philadelphia’s advertising community
The one-stop solution to reach over 840,000 Philadelphians every week and provides unrivalled vibrant demographics.
Source: Nielsen Scarborough 2013-14, CAC (Sep-13)
REACHING 1 IN 5 PHILADELPHIAN EVERY MONTH
1 day 1 week 2 weeks 3 weeks 1 month0
200
400
600
800
1,000
1,200
649
840
1,0041,097
1,161
Combined reach (000s Adults 18+)
• Every month, Metro + City Paper reach 1.2 million adults 18+ or 18.3% of Greater Philadelphia population with an average frequency of 6.0
• That’s 7 million impressions and 110 GRPs
Source: Nielsen Scarborough 2013-14. 1 day: 1 insertion in Metro and CP, 1 week: 5 Metro + 1 CP, 2 weeks: 10 Metro + 2 CP, 15 Metro + 3 CP, 1 month: 20 Metro + 4 CP.
The combined power of Metro + City PaperThe combination reaches more than the Inquirer.
Metro + City Paper
Inquirer
Daily News
0 200,000 400,000 600,000
649,274
546,244
261,280
Net reach 18+
Source: Nielsen Scarborough 2013-14. Average Issue Readership
The combined power of Metro + City PaperOn Thursdays, the combination reaches more than the Inquirer.
18-34
18-49
21-54
55+
0 100,000 200,000 300,000 400,000
195,653
354,505
405,156
207,305
Net reach
P+DN M+CP
Source: Nielsen Scarborough 2013-14. Average Issue Readership
Reaching the Vibrant Philadelphians
The most vibrant
demos in town!
Women
Median Age
Adults 18-34
Adults 18-49
Adults 21-54
Adults 55+
Employed
White Collars
1+ children
Metro + City Paper
Inquirer+ Daily News
58%
46
30%
55%
62%
32%
62%
40%
43%
45%
56
15%
35%
43%
53%
54%
38%
29%
Source: Nielsen Scarborough 2013-14.