Promotional Products Association International3125 Skyway Circle North • Irving, Texas 75038-3526

888-I-AM-PPAI (426-7724)www.promoideas.org/facts

Logo + Product= Impact

Mothers Care For Tomorrow’s Children

To lower premature births and complications and to inspire pregnant women to take

care of themselves during pregnancy, a prenatal provider encouraged visits to the

clinic and classes about the birth process. Women who attended classes or doctor’s

visits at the prenatal provider sites in Hawaii, received a gift imprinted with the

company name and toll-free number and an illustration of a pregnant woman.

These women were told on a flier exactly what gifts they would receive for going to

their appointments: a calendar-note board, a fanny pack and a maternity T-shirt to

promote loose-fitting clothing. A tote bag for carrying needed items to appointments

was the fourth gift, followed by an insulated lunch bag and a water bottle to

encourage healthy eating. Radio, TV, publications and high school

newsletters also promoted this program.

The program’s success promoted an expansion from seven statewide incentive

sites to 12 sites.

Safety In The Home

The Children & Families Commission of Orange County, California developed

a program to create awareness and promote safety in the home.

The Commission produced:

• Door-hanger thermometers to use when

checking bath temperatures

• Magnets children can refer to in the event of an emergency

Both awareness tools were produced in English and in Spanish. While the

Commission and the families it serves were very grateful for these items, the

most rewarding results occur with each safe bath time and each time a child

is comforted during an emergency.

Everyday, In Every Way--Promotional Products Work

Time and again, promotional products have proven themselves to be the most cost-effective way to reach a very targeted

audience in a tangible, long-lasting and memorable manner. Studies show that a company using a promotional product as

its primary marketing piece gains an 85-percent increase in positive brand image by consumers.

But promotional products can do more than just promote a brand. Our industry is filled with professionals who passionately

pursue and fulfill programs that bring a return on investment to charities and hospitals, to families and children in need

and to their communities across the country.

Companies and nonprofit organizations big and small utilize the power of promotional products. Below is a quick snapshot of

some impactful promotional campaigns.

A nutritional snack box, imprinted bags, safe bath-time products––they’re community. They’re life-saving. They’re undeniably impactful.

Promotional Products Disaster Relief

An organization based in Washington, D.C planned a nutrition seminar and to offer healthy snacks

in a branded lunch box to reinforce the importance of nutrition. The weekend of the event was

also the weekend that a hurricane swept the East coast. The organization quickly transformed the

snack boxes into a hurricane readiness kit for the attendees. The transformed kits included a fruit

bar, a can of tuna, a solar-powered flash light and dental hygiene items.

The kits were both a huge hit and a tremendous help to East coast citizens preparing

for a natural disaster.

Health Awareness

Children’s activities from the across the country—from Bryan LGH Medical

Center in Lincoln Nebraska to Primrose Middle School in Tennessee—are

promoting health awareness by giving children and families ultra-violet

meter watches. UV ultraviolet meter watches are a great reminder for

children and adults to think carefully about sun exposure. The product can be

used over and over when playing outside or participating in outdoor events.

Each watch serves as a reminder to reapply sun screen, seek shade or

wear protective clothing as the sun’s rays become stronger.

Infant-Care Education

St. Joseph’s Hospital infant-care education campaign gives new parents

a helpful “how to” introduction to their baby’s development. The multi-

product campaign features a custom-designed baby book, I Got My Start

At St. Joseph’s. Full of safety tips, an immunization chart and a record

for tracking the infant’s growth and milestones, the book is available in

English and Spanish. Folders that match the baby book allow parents to

take home important documents as well as useful tips such as advice on

breast-feeding and bathing the infant. A CD holder and a soothing music

CD are also included to remind parents about the important of exposing

newborns to music.

This delightful program provides a sense of goodwill for the Hospital as

well as new education about infants for parents.

Logo + Products = Impact | www.promoideas.org/facts Logo + Products = Impact | www.promoideas.org/facts

Outreach And Education

The Nutrition Outreach and Education Program (NOEP) of New York strives to increase

participation in the Food Stamp Program, School Breakfast Program and Summer Food

Service Program by “food insecure” households in New York State. For the first campaign

to raise this awareness, NOEP developed promotional tote bags to give out for use at local

food pantries.

The message, “Heat or Eat—You Don’t Have to Choose” was imprinted on these

reusable tote bags with contact information for the local Food Stamp information office.

This gave the recipient a useful product, important information and promoted this

information in the community.

According to an NOEP administrator, “Hunger does have a cure and without

promotional materials, agencies like NOEP would not have a large enough voice to

reach those that truly need their services. As our economy changes so will the need

for Food Stamps. It’s with promotional items and collateral materials that we can

work together to create a difference.”

Time and again, promotional products have proven themselves to be the most cost-effective way to reach a very targeted

audience in a tangible, long-lasting and memorable manner. Studies show that a company using a promotional product as

its primary marketing piece gains an 85-percent increase in positive brand image by consumers.

But promotional products can do more than just promote a brand. Our industry is filled with professionals who passionately

pursue and fulfill programs that bring a return on investment to charities and hospitals, to families and children in need

and to their communities across the country.

Companies and nonprofit organizations big and small utilize the power of promotional products. Below is a quick snapshot of

some impactful promotional campaigns.

A nutritional snack box, imprinted bags, safe bath-time products––they’re community. They’re life-saving. They’re undeniably impactful.

Promotional Products Disaster Relief

An organization based in Washington, D.C planned a nutrition seminar and to offer healthy snacks

in a branded lunch box to reinforce the importance of nutrition. The weekend of the event was

also the weekend that a hurricane swept the East coast. The organization quickly transformed the

snack boxes into a hurricane readiness kit for the attendees. The transformed kits included a fruit

bar, a can of tuna, a solar-powered flash light and dental hygiene items.

The kits were both a huge hit and a tremendous help to East coast citizens preparing

for a natural disaster.

Health Awareness

Children’s activities from the across the country—from Bryan LGH Medical

Center in Lincoln Nebraska to Primrose Middle School in Tennessee—are

promoting health awareness by giving children and families ultra-violet

meter watches. UV ultraviolet meter watches are a great reminder for

children and adults to think carefully about sun exposure. The product can be

used over and over when playing outside or participating in outdoor events.

Each watch serves as a reminder to reapply sun screen, seek shade or

wear protective clothing as the sun’s rays become stronger.

Infant-Care Education

St. Joseph’s Hospital infant-care education campaign gives new parents

a helpful “how to” introduction to their baby’s development. The multi-

product campaign features a custom-designed baby book, I Got My Start

At St. Joseph’s. Full of safety tips, an immunization chart and a record

for tracking the infant’s growth and milestones, the book is available in

English and Spanish. Folders that match the baby book allow parents to

take home important documents as well as useful tips such as advice on

breast-feeding and bathing the infant. A CD holder and a soothing music

CD are also included to remind parents about the important of exposing

newborns to music.

This delightful program provides a sense of goodwill for the Hospital as

well as new education about infants for parents.

Logo + Products = Impact | www.promoideas.org/facts Logo + Products = Impact | www.promoideas.org/facts

Outreach And Education

The Nutrition Outreach and Education Program (NOEP) of New York strives to increase

participation in the Food Stamp Program, School Breakfast Program and Summer Food

Service Program by “food insecure” households in New York State. For the first campaign

to raise this awareness, NOEP developed promotional tote bags to give out for use at local

food pantries.

The message, “Heat or Eat—You Don’t Have to Choose” was imprinted on these

reusable tote bags with contact information for the local Food Stamp information office.

This gave the recipient a useful product, important information and promoted this

information in the community.

According to an NOEP administrator, “Hunger does have a cure and without

promotional materials, agencies like NOEP would not have a large enough voice to

reach those that truly need their services. As our economy changes so will the need

for Food Stamps. It’s with promotional items and collateral materials that we can

work together to create a difference.”

Promotional Products Association International3125 Skyway Circle North • Irving, Texas 75038-3526

888-I-AM-PPAI (426-7724)www.promoideas.org/facts

Logo + Product= Impact

Mothers Care For Tomorrow’s Children

To lower premature births and complications and to inspire pregnant women to take

care of themselves during pregnancy, a prenatal provider encouraged visits to the

clinic and classes about the birth process. Women who attended classes or doctor’s

visits at the prenatal provider sites in Hawaii, received a gift imprinted with the

company name and toll-free number and an illustration of a pregnant woman.

These women were told on a flier exactly what gifts they would receive for going to

their appointments: a calendar-note board, a fanny pack and a maternity T-shirt to

promote loose-fitting clothing. A tote bag for carrying needed items to appointments

was the fourth gift, followed by an insulated lunch bag and a water bottle to

encourage healthy eating. Radio, TV, publications and high school

newsletters also promoted this program.

The program’s success promoted an expansion from seven statewide incentive

sites to 12 sites.

Safety In The Home

The Children & Families Commission of Orange County, California developed

a program to create awareness and promote safety in the home.

The Commission produced:

• Door-hanger thermometers to use when

checking bath temperatures

• Magnets children can refer to in the event of an emergency

Both awareness tools were produced in English and in Spanish. While the

Commission and the families it serves were very grateful for these items, the

most rewarding results occur with each safe bath time and each time a child

is comforted during an emergency.

Everyday, In Every Way--Promotional Products Work