the complete weight-loss solution media pack 2012 › download › rosemary-conley-mediapack.pdf ·...

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The complete weight-loss solution diet & fitness ROSEMARY CONLEY Rosemary Conley, CBE , is the UK’s leading diet and fitness expert and has 40 years’ trusted experience in helping the nation to slim down, shape up and get fitter and healthier. Combined sales of her 31 books and 30 DVDs/videos now exceed nine million. Rosemary maintains a high media profile and regularly appears on national television and radio including ITV1’s Dancing on Ice . In addition, national newspapers and magazines frequently feature interviews with Rosemary and her successful slimmer’s. Rosemary Conley Diet & Fitness magazine was launched in 1996 and recently celebrated its 120th issue . MEDIA PACK 2012 www.rosemaryconley.com

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Page 1: The complete weight-loss solution MEDIA PACK 2012 › download › rosemary-conley-mediapack.pdf · 2012-08-01 · The complete weight-loss solution dietRosema &Ry Conleyfitness Rosemary

The complete weight-loss solutiondiet&fitnessRosemaRy Conley

Rosemary Conley, CBE, is the UK’s leading diet and fitness expert and has 40 years’ trusted experience in helping the nation to slim down, shape up and get fitter and healthier. Combined sales of her 31 books and 30 DVDs/videos now exceed nine million.

Rosemary maintains a high media profile and regularly appears on national television and radio including ITV1’s Dancing on Ice. In addition, national newspapers and magazines frequently feature interviews with Rosemary and her successful slimmer’s.

Rosemary Conley Diet & Fitness magazine was launched in 1996 and recently celebrated its 120th issue.

MEDIA PACK2012

www.rosemaryconley.com

Page 2: The complete weight-loss solution MEDIA PACK 2012 › download › rosemary-conley-mediapack.pdf · 2012-08-01 · The complete weight-loss solution dietRosema &Ry Conleyfitness Rosemary

Our customersReader profile

Generations have grown up with Rosemary’s weight loss philosophy and have proved that our concept is simple and easy to follow. It isn’t a short term faddy diet, but a lifestyle change. Our customers are exceptionally loyal to the brand and have huge respect for Rosemary and what she believes in.

Typical profile

Female 45+ married/living with partner, has children and works full or part time. She seeks value for money rather than the lowest prices and will pay a premium for brands renowned for quality and reliability. She is most likely to shop in Tesco, Sainsbury’s and Asda. She likes to cook and enjoys trying new recipes. She will take 2 holidays a year and likes to walk or go to a Rosemary Conley class to keep fit. She reads the Daily Mail and magazines including Good Housekeeping, Woman, Closer and the Radio Times.

Rachel Lee lost 5st 10lb

www.rosemaryconley.com

Page 3: The complete weight-loss solution MEDIA PACK 2012 › download › rosemary-conley-mediapack.pdf · 2012-08-01 · The complete weight-loss solution dietRosema &Ry Conleyfitness Rosemary

Key factsn Launched in January 1996

n 9 issues per year

n Cover price £2.75

n ABC July-December 2011 96,980 Source ABC July-December 2011

n Ranked 73 in the UK and Republic of Ireland’s Top 100 Actively Purchased Magazines Source ABC July-December 2011

n Copy sales are split between members of our Diet & Fitness Clubs and Subscribers (38%) and Newsstand buyers (62%)

n On sale in over 17,000 news including: Tesco, Asda, Sainsbury’s, Morrisons, Co-op, Waitrose and Marks & Spencer.

www.rosemaryconley.com

Mag facts

Page 4: The complete weight-loss solution MEDIA PACK 2012 › download › rosemary-conley-mediapack.pdf · 2012-08-01 · The complete weight-loss solution dietRosema &Ry Conleyfitness Rosemary

Reader profile

Louise lost 3st

www.rosemaryconley.com

n Readership is 196,000n Female main shopper 95%n ABC1 62%

n 45+ 50%n 60% spend between 60 and 180 minutes

reading our magazine

n 90% would recommend Rosemary Conley Diet & Fitness magazine to family and friends

n 80% have lost weight with the help of Rosemary Conley Diet & Fitness magazine.

n 96% of customers asked agreed that after reading Rosemary Conley Diet & Fitness magazine they felt inspired and informed about weight loss

n 96% of customers asked agreed that they always felt they can trust Rosemary Conley Diet & Fitness magazine

Source NRS Oct 10 - Sept 11

Source August 2011 www.rosemaryconley.com website survey

Page 5: The complete weight-loss solution MEDIA PACK 2012 › download › rosemary-conley-mediapack.pdf · 2012-08-01 · The complete weight-loss solution dietRosema &Ry Conleyfitness Rosemary

Mag opportunities

www.rosemaryconley.com

n Display

n Advertorials

n Covermounts

n Bound/loose inserts

n Competitions

n Giveaways/“free for every reader”

n Reader surveys

128

R osemary Conley Diet & Fitness Magazine has teamed up with the gorgeous Nirvana Spa to offer six lucky

readers and their friends an ultimate spa day. The prize includes refreshments, full use of the amazing spa and facilities, a floatation experience, facial and aromatherapy massage, plus £40 worth of goodies!

Nirvana Spa is the UK’s largest award- winning spa based in Berkshire. It provides a unique experience of peace and tranquillity with treatments that restore, relax and refresh your senses.

Renowned for its pure water source, the spa’s famous floatation therapy pool contains hundreds of tons of minerals and salts from the

Dead Sea so you can enjoy a relaxing floating experience while treating your whole body to a therapeutic experience at the same time.

Nirvana has a variety of luxurious treatments available. The Celestial treatments range (for men and women) includes facial body and massage treatments designed to restore your body and wellbeing. The professional product range Celestial Spa Authentic, contains all the products that are used in the Celestial treatments so you can relive your Celestial experience at home. Find out more at www.celestialspa.co.uk

For more information on treatments, latest offers and what Nirvana Spa has to offer, visit www.nirvanaspa.co.uk

COMPETITION TERMS AND CONDITIONS The winners will be picked at random from all correct entries received by the closing date 25 August 2011. Subject to availability. Prize is not transferable or exchangeable for cash. The Editor’s decision is final.

NAME

ADDRESS

POSTCODE

PhONE

EMAIl

ANSWER

For a chance to win a Spa Experience for two, simply answer this question

Q What is the professional spa product range called?

a) Celestial Spa Authentic

b) Celestial Spa Aromatic

c) Celestial Spa EclecticFill in the entry form (left) and send it to: Nirvana Spa competition, RCD&F mag, Quorn house, Meeting Street, Quorn, leics, lE12 8EX, by 25 August 2011. Or visit www.rosemaryconley.com/magazine to enter online.

hOW TO ENTER

#

WE MAY lIKE TO SEND YOU INFORMATION ABOUT OThER PRODUCTS. PlEASE TICK IF YOU DO NOT WISh TO RECEIVE ThESE FROM ROSEMARY CONlEY ORGANISATION NIRVANA SPA ThE ROSEMARY CONlEY ORGANISATION WIll NOT PASS YOUR DETAIlS TO OThER COMPANIES.

Competition entry form

Win! A luxurious spa day experience for two people!You and a friend could enjoy a day of pampering at the award-winning Nirvana Spa

six spa days FOR TWO up FOR gRabs!

Your Day Spa Experience at Nirvana Spa includes the following treats…n Cappuccino and light breakfastn Bathe in the luxurious and

relaxing Roman Roomn Use of heated loungers n Use of spa pool, aromatherapy

sauna and steam roomsn Floatation experience in tons of

minerals and saltsn Healthy salad bar lunchn Relax with a glass of bubbly in

the Garden Roomn Refresh your senses with a

Monsoon Showern Enjoy afternoon tea beside the

Garden Room or pation £40 worth of Celestial Spa

Authentic products.

Competition

www.rosemaryconley.com

Reader offer

free*

Plus amazing discount prices on Beauty Natural buys

N atural health and beauty specialists beauty naturals is offering every

reader a FREE 50ml jar of Martha hill’s honey hydro Moisturiser worth £7.90! the moisturiser revitalises dull skin, restores and maintains moisture balance and protects throughout the day.

readers also have the chance to buy other products from the Skin Care range at great-value prices. the products are cruelty free, free from artificial fragrance and colour and made in the uK.

150ml Honey Cleansing Lotion (with Honey, Camellia & Apricot Oil)

Gently removes make-up and impurities leaving skin supple, smooth and thoroughly cleansed. Only £6.50 (normal price £8.50, saving £2.00)

150ml Rosewater Skin Tonic (with Rosewater Concentrate, Cucumber & Witch Hazel) Calms, soothes, rehydrates, refreshes and prepares skin for moisturising. Only £4.50 (normal price £5.50, saving £1.00)

50ml Honey Treatment Cream (with Beeswax, Camellia Oil & Apricot Oil) a rich night cream that repairs damage, restores moisture balance and improves skin tone

and texture. Only £7.00 (normal price £9.50, saving £2.50)

50ml Hydro Cream for throat & neck (with Beeswax, Witch Hazel, Cucumber and Carotene) Combines moisturising and toning ingredients. regular use will help maintain firm, supple skin, reducing the risk of premature lines. Only £6.00 (normal price £7.90, saving £1.90)

250ml Evening Primrose Body Lotion (with Oil of Evening Primrose & Rose Geranium) a moisturising milk with a subtle rose fragrance. Only £7.50 (normal price £9.90, saving £2.40)

Rosemary Conley offer

TOTAL £

FREE* Honey Hydro Moisturiser (RRP £7.90) £7.90 FREE 1 FREE

honey Cleansing lotion 150ml (RRP £8.50) £2.00 £6.50

rosewater skin tonic 150ml (RRP £5.50) £1 £4.50

honey treatment Cream 50ml (RRP £9.50) £2.50 £7.00

hydro Cream for throat & neck 50ml (RRP £7.90) £1.90 £6.00

evening Primrose body lotion 250ml (RRP £9.90) £2.40 £7.50

DESCRIPTION SAVING PRICE Qty TOTAL

beauty naturals may like to send you information about other products. If you do not wish to receive these please tick the box n

#

naMe

addreSS

POStCOde

PhOne eMaIl

n COMPLETE THE COuPON, and send it to: Beauty Naturals Rosemary Conley Offer, 11 Kingsmead, Kings Cliffe, Peterborough PE8 6YH

*If ordering free gift only, please enclose a £1.95 cheque or a £1.72 Sae. readers ordering any of the discounted products will automatically receive the free honey hydro Moisturiser (no postage required). For phone orders call freephone 0800 980 6665 or visit www.beautynaturals.com/rosemary

hOW tO Order

TERMS AND CONDITIONS applications for the Free Gift Only must include a £1.95 cheque or £1.72 Sae for postage and must be claimed by post. Only one application per household. applicants for the Special Offer Product(s) and free gift must include either cheque or postal order made payable to ‘beauty naturals’. We can also accept Credit Card payments: Visa, Mastercard, amex and Maestro are accepted. Offer open to uK readers only. Offer closes 21 april 2011.

Honey Hydro Moisturiser for every reader

worth £7.90

22 www.rosemaryconley.com

ADVERTISEMENT PROMOTION

Brownie bitesGet your chocolate fix with these naughty but nice brownies – great for a treat!

PER SERVING

179 calories 11.6% fatServes 4 Prep time 5 mins Cook time 40 mins

n 25g good quality 70% dark orange chocolate, broken up

n 70g low-fat margarine, plus extra for greasing

n 1 medium egg, lightly beaten n ½ tsp vanilla extractn 60g Half Spoon sugarn 25g Allinson Plain White Flour, siftedn 1 dsp cocoa powdern 1 tsp baking powder

Orange chocolate brownies1 Preheat the oven to 180°C, fan oven 160°C, Gas Mark 4. Grease and line a 14cm square tin. 2 Put the chocolate and low-fat margarine in a large bowl over a pan of just simmering water, making sure the bowl doesn’t touch the water. Stir until the chocolate has melted, remove from the heat and stir until smooth.3 Add the other ingredients to the bowl and mix well. Spoon into the tin, levelling the surface with the back of a spoon. Bake for 25 minutes or until risen and firm around the edges but a little soft in the centre. 4 Cool in the tin for 15 minutes. The brownie will continue to cook as it cools. Serve warm with reduced fat fromage frais or Greek yogurt.

For more Half Spoon baking inspiration, advice

and helpful tips visit

“Silver Spoon have been running recipe advertorials in Rosemary Conley Diet & Fitness magazine for a number of years. The readers of the magazine are a great fit for Half Spoon and our work with Rosemary has contributed to the brands continued growth”

Dan from Silverspoon

Page 6: The complete weight-loss solution MEDIA PACK 2012 › download › rosemary-conley-mediapack.pdf · 2012-08-01 · The complete weight-loss solution dietRosema &Ry Conleyfitness Rosemary

Rosemary Conley Diet & Fitness magazineInside front cover DPS ...............................£8,500

Inside front cover ...............................................£3,950

Inside back cover ................................................£3,500

Outside back cover ..........................................£4,500

DPS ...............................................................................................£7,000

Full page .............................................................................£3,500

Half Page.............................................................................£1,950

Quarter page ...............................................................£1,150

Inserts .....................................................................................Price on application

Additional promotional opportunities and advertorials available on request.

For Advertising enquires contact our team

at Medialine onEmail: [email protected] Tel: 01525 854661 Email: [email protected]: 01525 383885Mob: 07956 107882 Email: [email protected] Tel: 01525 383877

Medialine Ltd, 25A Hockliffe St, Leighton buzzard, Beds LU7 1EZ

For Marketing enquires contact Lucy Middleton onEmail: [email protected]: 01509 622018

Quorn House Publishing Ltd, Quorn House, Meeting Street,Quorn, Leicestershire LE12 8EX

Our rates

Contact us

www.rosemaryconley.com

Page 7: The complete weight-loss solution MEDIA PACK 2012 › download › rosemary-conley-mediapack.pdf · 2012-08-01 · The complete weight-loss solution dietRosema &Ry Conleyfitness Rosemary

www.rosemaryconley.tvwww.rosemaryconley.tv offers viewers the choice of 6 channels of programmes packed with health and fitness features, food and recipe demonstrations, exercises to join in at home, celebrity interviews, special interest features, behind-the-scenes footage, an online shopping channel plus news and motivation from Rosemary herself!

Rosemary is joined on www.rosemaryconley.tv by a variety of presenters including Daybreak’s Dr Hilary Jones, Psychiatrist Prof Raj Persaud, Nutrition Scientist Dr Susan Jebb and celebrity Chef Dean Simpole-Clarke.

n We regularly receive over 60,000 viewers and over

235,000 page views per month

For information on advertising opportunities please contact Sander Tit on +44 (0)20 87353729

Rosemary Conley Diet and Fitness ClubsOur highly successful Clubs have been helping people lose weight and get healthier and fitter since 1993. Franchising has made it possible to provide this invaluable service for the benefit of members all over the UK.

The Rosemary Conley approach is unique. Ours is the ONLY national slimming organisation in the UK that includes exercise in every class with nutritional guidance. Our workouts are designed for everyone, no matter what age, size, or fitness level. Members enjoy the social element of attending a class even when they have reached their goal weight. On average our members attend a class for over 6 months.

Week-long sampling opportunities are available throughout the network of classes across the UK. For more information contact Medialine.

n 170 Franchisees

n 2,000 Rosemary Conley Classes each week

n 70,000 Members

T He ROSeMARY CONLeY brand extends to much more than just the magazine. It also consists of its own TV channel rosemaryconley.tv, diet and exercise clubs all over the country run by a hugely successful franchise business, an online slimming club and the brand’s home website, which directs visitors to all elements of the business at the click of a button!

Our brand

www.rosemaryconley.com

Page 8: The complete weight-loss solution MEDIA PACK 2012 › download › rosemary-conley-mediapack.pdf · 2012-08-01 · The complete weight-loss solution dietRosema &Ry Conleyfitness Rosemary

RosemaryConley.comOur home site is easy to navigate and allows visitors to access all elements of the Rosemary Conley brand at the touch of button.

n Over 1.32 million visits in 2011

n Over 753,000 Absolute Unique Visitors in 2011

n Over 6.95 million Page Views in 2011

n 5.26 Average Page Views in 2011

Source Google Analytics

RosemaryconleyonlineRosemaryconleyonline provides diet and exercise advice 24/7 in the comfort of slimmers’ own homes.

We have a large online community from all over the world, which is continually growing. Members have the support of Rosemary, Dr Hilary Jones and dedicated weight loss and exercise coaches as well as weekly emag articles giving them the latest in health and fitness news and advice.

As part of online membership, members also have access to a virtual coffee shop, chat room, food and fitness diary, weight-loss challenges, special offers and a huge recipe database.

For partnership and marketing opportunities, email Louise at [email protected] or call her on 01509 622010.

Our brand

www.rosemaryconley.com