the complete weight-loss solution media pack 2013 · the complete weight-loss solution dietrosema...
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The complete weight-loss solutiondiet&fitnessRosemaRy Conley
Rosemary Conley, CBE, is the UK’s leading diet and fitness expert and has over 40 years’ trusted experience in helping the nation to slim down, shape up and get fitter and healthier. Combined sales of her 31 books and 30 DVDs/videos now exceed nine million.
Rosemary maintains a high media profile and regularly appears on national television and radio including ITV1’s Dancing on Ice. In addition, national newspapers and magazines frequently feature interviews with Rosemary and her successful slimmer’s.
Rosemary Conley Diet & Fitness magazine was launched in 1996 and recently celebrated its 129th issue.
MEDIA PACK2013
www.rosemaryconley.com
Our customersReader profile
Generations have grown up with Rosemary’s weight loss philosophy and have proved that our concept is simple and easy to follow. It isn’t a short term faddy diet, but a lifestyle change. Our customers are exceptionally loyal to the brand and have huge respect for Rosemary and what she believes in.
Typical profile
Female 35-44 married/living with partner, has children and works full or part time. She seeks value for money rather than the lowest prices and will pay a premium for brands renowned for quality and reliability. She is most likely to shop in Tesco, Sainsbury’s and Asda. She likes to cook and enjoys trying new recipes. She will take 2 holidays a year and likes to walk or go to a Rosemary Conley class to keep fit. She reads the Daily Mail and magazines including Good Housekeeping, Woman, Closer and the Radio Times.
Rachel Lee lost 5st 10lb
www.rosemaryconley.com
Key factsn Launched in January 1996
n 9 issues per year
n Cover price £2.75
n ABC July-December 2012 84,626 Source ABC Jan-Dec 2012
n Ranked 80 in the UK and Republic of Ireland’s Top 100 Actively Purchased Magazines Source ABC Jan-Dec 2012
n Copy sales are split between members of our Diet & Fitness Clubs and Subscribers (33%) and Newsstand buyers (67%)
n On sale in over 17,000 news including: Tesco, Asda, Sainsbury’s, Morrisons, Co-op, Waitrose and Marks & Spencer.
www.rosemaryconley.com
Mag facts
Reader profile
Louise lost 3st
www.rosemaryconley.com
n Readership is 189,000n Female main shopper 91%n ABC1 64%
n Age 15-44 44%n 45+ 56%n 60% spend between 60 and 180 minutes
reading our magazine
n 90% would recommend Rosemary Conley Diet & Fitness magazine to family and friends
n 80% have lost weight with the help of Rosemary Conley Diet & Fitness magazine.
n 96% of customers asked agreed that after reading Rosemary Conley Diet & Fitness magazine they felt inspired and informed about weight loss
n 96% of customers asked agreed that they always felt they can trust Rosemary Conley Diet & Fitness magazine
Source NRS Jan-Dec 2011
Source August 2011 www.rosemaryconley.com website survey
Mag opportunities
www.rosemaryconley.com
n Display
n Advertorials
n Covermounts
n Bound/loose inserts
n Competitions
n Giveaways/“free for every reader”
n Reader surveys
22 www.rosemaryconley.com
ADVERTISEMENT PROMOTION
Brownie bitesGet your chocolate fix with these naughty but nice brownies – great for a treat!
PER SERVING
179 calories 11.6% fatServes 4 Prep time 5 mins Cook time 40 mins
n 25g good quality 70% dark orange chocolate, broken up
n 70g low-fat margarine, plus extra for greasing
n 1 medium egg, lightly beaten n ½ tsp vanilla extractn 60g Half Spoon sugarn 25g Allinson Plain White Flour, siftedn 1 dsp cocoa powdern 1 tsp baking powder
Orange chocolate brownies1 Preheat the oven to 180°C, fan oven 160°C, Gas Mark 4. Grease and line a 14cm square tin. 2 Put the chocolate and low-fat margarine in a large bowl over a pan of just simmering water, making sure the bowl doesn’t touch the water. Stir until the chocolate has melted, remove from the heat and stir until smooth.3 Add the other ingredients to the bowl and mix well. Spoon into the tin, levelling the surface with the back of a spoon. Bake for 25 minutes or until risen and firm around the edges but a little soft in the centre. 4 Cool in the tin for 15 minutes. The brownie will continue to cook as it cools. Serve warm with reduced fat fromage frais or Greek yogurt.
For more Half Spoon baking inspiration, advice
and helpful tips visit
“Silver Spoon have been running recipe advertorials in Rosemary Conley Diet & Fitness magazine for a number of years. The readers of the magazine are a great fit for Half Spoon and our work with Rosemary has contributed to the brands continued growth”
Dan from Silverspoon
Rosemary Conley Diet & Fitness magazineInside front cover DPS ...............................£8,500
Inside front cover ...............................................£3,950
Inside back cover ................................................£3,500
Outside back cover ..........................................£4,500
DPS ...............................................................................................£7,000
Full page .............................................................................£3,500
Half Page.............................................................................£1,950
Quarter page ...............................................................£1,150
Inserts .....................................................................................Price on application
Additional promotional opportunities and advertorials available on request.
For Advertising enquires contact our team
at Medialine onEmail: [email protected] Tel: 01525 854661 Email: [email protected]: 01525 383885Mob: 07956 107882 Email: [email protected] Tel: 01525 383877
Medialine Ltd, 25A Hockliffe St, Leighton buzzard, Beds LU7 1EZ
For Marketing enquires contact Lucy Middleton onEmail: [email protected]: 01509 622018
Quorn House Publishing Ltd, Quorn House, Meeting Street,Quorn, Leicestershire LE12 8EX
Our rates
Contact us
www.rosemaryconley.com
www.rosemaryconley.tvwww.rosemaryconley.tv offers viewers the choice of 6 channels of programmes packed with health and fitness features, food and recipe demonstrations, exercises to join in at home, celebrity interviews, special interest features, behind-the-scenes footage, an online shopping channel plus news and motivation from Rosemary herself!
Rosemary is joined on www.rosemaryconley.tv by a variety of presenters including Daybreak’s Dr Hilary Jones, Psychiatrist Prof Raj Persaud, Nutrition Scientist Dr Susan Jebb and celebrity Chef Dean Simpole-Clarke.
n We regularly receive over 70,000 viewers and over
175,000 page views per month
For information on advertising opportunities please contact Sander Tit on +44 (0)20 87353729
Rosemary Conley Diet and Fitness ClubsOur highly successful Clubs have been helping people lose weight and get healthier and fitter since 1993. Franchising has made it possible to provide this invaluable service for the benefit of members all over the UK.
The Rosemary Conley approach is unique. Ours is the ONLY national slimming organisation in the UK that includes exercise in every class with nutritional guidance. Our workouts are designed for everyone, no matter what age, size, or fitness level. Members enjoy the social element of attending a class even when they have reached their goal weight. On average our members attend a class for over 6 months.
Week-long sampling opportunities are available throughout the network of classes across the UK. For more information contact Medialine.
n 160 Franchisees
n 1800 Rosemary Conley Classes each week
n 70,000 Members
T He ROSeMARY CONLeY brand extends to much more than just the magazine. It also consists of its own TV channel rosemaryconley.tv, diet and exercise clubs all over the country run by a hugely successful franchise business, an online slimming club and the brand’s home website, which directs visitors to all elements of the business at the click of a button!
Our brand
www.rosemaryconley.com
RosemaryConley.comOur home site is easy to navigate and allows visitors to access all elements of the Rosemary Conley brand at the touch of button.
n Over 1.5 million visits in 2012
n Over 865,000 Absolute Unique Visitors in 2012
n Over 6.90 million Page Views in 2012
Source Google Analytics
RosemaryconleyonlineRosemaryconleyonline provides diet and exercise advice 24/7 in the comfort of slimmers’ own homes.
We have a large online community from all over the world, which is continually growing. Members have the support of Rosemary, Dr Hilary Jones and dedicated weight loss and exercise coaches as well as weekly emag articles giving them the latest in health and fitness news and advice.
As part of online membership, members also have access to a virtual coffee shop, chat room, food and fitness diary, weight-loss challenges, special offers and a huge recipe database.
For partnership and marketing opportunities, email Lucy at [email protected] or call her on 01509 622018.
Our brand
www.rosemaryconley.com