the complexities of social media, kids and the classroom

2011 AHISA Social Media Forum

17 October 2011

ComplexitiesThe ofSocial Media,and theClassroom

Kids,

Welcome&

Kathy Phelan & Kanella Gougousis

SMEGroupwww.socialmediaeducationgroup.com

Introduction

www.socialmediaeducationgroup.com 2

• Socialmediausageamongattendees–liveworm• Australiantrendsandstatistics• Internationaltrendsineducation• Workshop1:Microblogging–TwitterandTumblr• Workshop2:MemoryretentionandtheiPad• Q&A

PresentationOverview


SMS PollDo you use social media sites for your professional work?

Text YES to:04******** TextNOto:04********


Video:SocialmediaandAustralianstatistics

Australiaisnumber1globallyintimespentonsocialnetworksandblogs(Nielsen,StateofTheMedia:TheSocialMediaReport,Q32011)

AustralianTrends &Statistics


36%ofteachershaveaTwitteraccount,comparedto10%ofprincipalsandschoolleaders who use Twitter.

25%ofteachershaveablog,comparedto43%ofprincipalsandschoolleaderswhouse blogs.

Sources:PrincipalsAustraliaInc.2011,‘NationalMarketResearchSurvey’.Available:http://yooyahcloud.com/PA/PknrVb/Principals_Australia_Media_release_15_September_2011.pdf

Mitchell,N2011,‘Socialmediasurvey’,AustralianScienceTeachersAssociation.Available:http://www.slideshare.net/1nbm/social-media-survey-june-2011


Percentageofteachersthathaveintegratedweb2.0toolsintotheirteaching:

• YouTube-53%• Email-50%• Wikipedia-31%• Moodle-17%• Bookmarkingsites-8%• Twitter,Skype&Facebook-3%

Source:Mitchell,N2011,‘Socialmediasurvey’,AustralianScienceTeachersAssociation.

Available:http://www.slideshare.net/1nbm/social-media-survey-june-2011


International Trendsin Education

Biggest impacts in 2011

Technology Infrastructure ContentMobileDevice CrowdSourcedCore Curriculum


Biggestfor Education

ideas

Digitalliteracy

What’shappeningatthecoalfaceandwhatdoesthismeanforleaders?

Video:DigitalMedia:NewLearnersofthe21stCentury-PBS


• Teacherssupportedbyonlineeducation

• Bill&MelindaGatesFoundation&Pearson-philanthropic donationof$3milliontodevelop24coursesfreetoschools

• Underlyingidea-commoncoreonlineeducationwhichisalignedwith academicstandardsacross40USStates

• Softwareproductsforstudents-salespitchvsresearch-basedevidence

EducationOnline


• Teacherssupportedbyonlineeducation

• Bill&MelindaGatesFoundation&Pearson-philanthropic donationof$3milliontodevelop24coursesfreetoschools

• Underlyingidea-commoncoreonlineeducationwhichisalignedwith academicstandardsacross40USStates

• Softwareproductsforstudents-salespitchvsresearch-basedevidence

•Usingopensourcetechnologyandplatformscanweperfectthe curriculumtomaximiselearningoutcomesforallstudents?

Video:Nixty,GlenMoriarty,CEO–changingpedagogy

Crowd sourcingcurriculum


• MobiledevicesareoverwhelmingcorporateAustraliawith information and demands...and teachers are next

• Managingworkloadsandbeingeffective

Mobiledevices


Workshop

Mircoblogging-Twitter Tumblr

1:

&

Session


?• Twitterisanonlinesocialnetworkingandmicrobloggingservicethat enablestext-basedpostsofupto140characters.• Aplatformforbroadcastingandlisteningtothecommunication of others.

What is Twitter

Posts

Yourpublicinformation

Profilesofwhoyouarefollowing

NSWBoardofStudies-http://twitter.com/#!/NewsAtBOS

NSWBoardofStudies-http://twitter.com/#!/NewsAtBOS

• 1.8millionuniqueAustralianvisitorspermonth• Twitteradoptionisparticularlyhighamongthe45-54yearagegroup

keyTwitter: trends

IndependentSchoolEducators-USandinternational-http://twitter.com/#!/isenet

TheDepartmentofEducationandTraininginQueensland-http://twitter.com/#!/QLDDET

Step1:

Addinyourfullname,emailaddressandpasswordinthewhiteboxesprovided.Clickthe‘Signup’button.

Step2:

Youcannowcreateausername.Thenclickonthe‘Createmyaccount’button.

Step3:

Youwillgetanemailnotificationtoverifythisisyourcorrectemail.Clickonthelinkprovided.

Step4:

YoucannowcustomiseyourTwitterprofileandpage.


Twitter Terms & Symbols

Tweet

Follow

Follower

@

RT

#

Definition

Another name for a post or update.

Asubscriptiontosomeone’sTwitteraccount.

Someonewhoisreadingyourtweets.

The‘At’SymbolorMention:Usingthesymbolcreatesalinkbacktoauser’sprofileandnotifiesthemthattheyhavebeenmentionedinatweet.

ReTweet:Republishingsomeoneelse’stweet.

Hashtag:Usedtotagakeywordoratopicinatweet.Allowspeopletoeasilysearchforandfindtopicar-eas of interest.

GlossaryTwitter


Trends MapReal-timemappingofTwittertrendsacrosstheworld.http://trendsmap.com

Video:HowRobGellusesTwitter

Twitter:ProfessionalUse


William Shakespeare

“Didmyheartlovetillnow?Forswearit,sight!/ForIne’ersawtruebeautytillthisnight.”

“Omylove,mywife!Death,thathathsuck’dthehoneyofthybreathHathhadnopoweryetuponthybeauty.”

“Ah,howIlovewomen!No,notthatOLDwoman.Anewwoman.Ishallhavenofunatthisparty,thinkingofthiswomanIlove...”

“FoundFairJuliet.She’sdead,anddefinatelynotfakingit!(Didn’tmovewhenIpokedherthere.)Alas,Imustdrinkthisterriblebrew.”

Twitterature

Twitter:Classroom Use


What isTumblr?• Microbloggingplatformthatallowsuserstoposttext,images,videos,links,quotes and audio.• DiffersfromotherbloggingplatformslikeBloggerandWordPressbecausecontentis presentedinbite-sizedpiecesthatareeasytoupdateregularlyandonthego.

• Fastestgrowing-triplingitsaudiencefromayearago

• Since2007,30millionblogshavebeencreatedwithmorethan40millionpostseachday.

• Femaleteens-useTumblrmorethananyothersocialnetwork

keyTumblr: trends

Source: Nielsen, State of The Media: The Social Media Report Q3, 2011


Step1: Step2:

Step3:

Addinyouremailaddress,passwordandURLnameinthewhiteboxesprovided.Clickthe‘StartPosting’button.

Youwillgetanemailnotificationtoverifythisisyourcorrectemail.Clickonthelinkprovided.

Youcannowcustomiseyourownpage.

HowyoungAustralian’s

are Tumblrusing

Video:YoungAustralian’susingTumblr


KeyFeaturespopularwhyit’s

&

http://icanread.tumblr.com/http://artsandcrafts.tumblr.com/

http://scodoz.tumblr.com/

• TabletdevicesliketheiPadarethefastestgrowingmobiledevices• Tabletsownedby8%ofonlineAustralianstotripleto24%bytheend of 2011 (Nielsen2011)• Digitalreadingisanewtrendineducation

WorkshopRiseof iPad

2:Sessionthe


implicationsClassroom

Research study 1: iPad versus print - Miratech

• DebateoneffectivenessofreadingonaniPadversusinprint• Memoryretentionis20%lowerwhenreadingfromaniPadcomparedtoprint (Miratech2011)


• ReadersaremorelikelytoskimoverarticlesonaniPadthaninprint

Tomaximisememoryretention,combinedigitalandprintmaterials

Usekeytakeawaysinprint-basedmaterials

Strategy1

Strategy2


Research study 2: Frequent task changing -ProfessorGloriaMark,UniversityofCalifornia

• Peopleswitchactivitiesonaverageevery3minutes(e.g.readingemailorIM)

• Switchprojectsevery10minutes

• Deepthoughtisdifficultwhenswitchingsooften

Usebitesizechunkshighlightingofrelevantinformation

changingTask

Strategy1


Research study 3: Memory retention and fonts -PrincetonUniversity

Difficult-to-read fonts increase memory retention

• Difficult-to-readfontshavegreaterrecallandcomprehension

• Improvementby14%whendifficult-to-readfontsareused

MemoryRetention Fonts&


“The fact that we can improve learning... with an intervention

that costs no money and takes basically no effort to

implement means that we can potentially improve education quickly and cheaply.”

easy to read fonts hard to read fonts

“The fact that we can improve learning... with an intervention

that costs no money and takes basically no effort to

implement means that we can potentially improve education quickly and cheaply.”

Usehard-to-readfontstoimprovememoryretentionandcomprehension

Strategy1

Research study 4: Information sources -BetsySparrow,ColumbiaUniversity

• Internetsearchengineshavechangedthewaywerememberinformation

• Weforgetthingsweareconfidentwecanfindonline.Onlyfocussingon memorisinginformationthatwecan’tretrievedigitally

• Wearebetterabletorememberwheretofindsomethingonlineratherthan remembering the information itself

Socialbookmarking–anewtooltocapturingknowledgeandideasbotheasilysearchableanddiscoverable.

Informationsources

Strategy1


What does

classroom?

this

practice

formean

• Tomaximisememoryretention,combinedigitalandprintmaterials• Usekeytakeawaysinprint-basedmaterials•Usebitesizechunkshighlightingofrelevantinformation• Usehard-to-readfontstoimprovememoryretentionandcomprehension• Socialbookmarking–anewtooltocapturingknowledgeandideasbotheasily searchableanddiscoverable


QA&


www.socialmediaeducationgroup.comCall 1300 308 468

subscribe to our e-newsletter and follow us on Facebook and Twitter!

http://www.facebook.com/SocialMediaEducationGroup?sk=app_190726827630364

http://twitter.com/#!/SMEGroup

http://www.socialmediaeducationgroup.com/newsletter/

http://www.socialmediaeducationgroup.com/