the consequences of false positives

TIME MONEY Never miss an important email again with Sendio’s email communities. Sendio employs a “positive” security model that is—no one is better to determine what email you want to receive than you. www.sendio.com CONSEQUENCES OF FALSE POSITIVES LOSSES FROM FALSE POSITIVES WHY DO FALSE POSITIVES HAPPEN? WORDS Have you ever looked for an email you were sent, but you couldn’t find it until you finally checked your spam folder? THAT IS A FALSE POSITIVE. We call it that because your email’s spam filter flagged the email as spam, even though the email wasn’t spam. OF COURSE THERE IS. I nstead of filtering emails by content, your email security service should filter emails by contact. People are included in your community when you send them an email. If someone sends you an email, they are added once they confirm they are a real person and not a spammer. lost sifting through your spam folder. One Sendio client reported spending half an hour every day checking their spam folders. lost by missing important emails. The law firm Azar & Associates missed an email about a court date. Missing the court date cost the law firm thousands of dollars. CONTENT FILTERS LOOK AT Content filters cause many false positives. This is a method of filtering spam emails that looks at the content of an email to guess if the email is spam or not. LINKS ATTACHMENTS IMAGES PHRASES C o nt ent fil t er s f ai l i f someone sends you an e m ai l wi t h t he wr ong combi nat i on of wor ds— even i f i t i s an i mpor t ant email f r om a t r ust ed sour ce—i t coul d get fagged as spam! A A IS THERE A BETTER WAY? Build a trusted email community. Build it from… Trusted email contacts from your email system Contacts from your CRM Contacts from your accounting system—vendors, partners, re-sellers Personal contacts from email clients like Outlook or Gmail +

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Page 1: The Consequences of False Positives

TIME

MONEY

Never miss an important email again with Sendio’s email communities.Sendio employs a “positive” security model that is—no one is better to determine what email you want to receive than you.

www.sendio.com

CONSEQUENCES OF FALSE POSITIVES

LOSSES FROM FALSE

POSITIVES

WHY DO FALSE POSITIVES

HAPPEN?

WORDS

Have you ever looked for an email you were sent, but you couldn’t find it until you finally checked your spam folder? THAT IS A FALSE POSITIVE. We call it that because your email’s spam filter flagged the email as spam, even though the email wasn’t spam.

OF COURSE THERE IS. Instead of filtering emails by content, your email security service should filter emails by contact.

People are included in your community when you send them an email. If someone sends you an email, they are added once they confirm they are a real person and not a spammer.

lost sifting through your spam folder. One Sendio client reported spending half an hour

every day checking their spam folders.

lost by missing important emails. The law firm Azar & Associates missed an email about a court date. Missing the court date cost the law firm thousands of dollars.

CONTENT FILTERS LOOK AT

Content filters cause many false positives. This is a method of

filtering spam emails that looks at the content of an

email to guess if the email is spam or not.

LINKS

ATTACHMENTS

IMAGES

PHRASES

Content fi lters fail if someone sends you anemail with the wrong combination of words—

even if it is an important email from a trusted source—it could get

f agged as spam!

IS THERE A BETTER