the content cycle - a process for better content campaigns - fresh egg uk
DESCRIPTION
Created by Fresh Egg's head of social media David Somerville, this visual guide to the content cycle is aimed at helping digital marketers plan and create better content campaigns. For more information, visit http://www.freshegg.com/blog/the-content-cycle-a-visual-guideTRANSCRIPT
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For each main stage of theContent Cycle there are anumber of areas to focuson to ensure your strategyor campaign is optimised.
Discovery Planning& setup Execution
Refinement
Reporting,analysis &
insight
The Content CycleA process for planning and executing better content campaigns
Integrateddigital marketing
Tag your content
Define your metrics
Choose appropriatereporting tools
Ensure your contentis optimised
Promote your content
Target influencersand brand advocates
Make your contenteasy to share
Identify yourcustomer journeys
Define objectivesand KPIs
Use tools for ideas
Create detailedcontent
Define individualresponsibilities
Consider users devices
Conduct a content audit
Define your audience
Find popular content
Identify internal experts
Repurpose existing contentWhat worked / didn’t work?
Were the objectives met?
What needs to change?
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