the content imperative
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TRANSCRIPT
The Content Imperative.
Steve Sponder Chief Digital Officer, Five by Five // fivebyfiveuk.comblog.stevesponder.com // @stevesponder
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The Content Imperative.
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The disruption briefing.
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1. Disruption is not always obvious.
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This ‘telephone’ has too many shortcomings to be seriously considered
as a means of communications.
The device is inherently of no value to us.
Western Union internal memo (1876)
“”
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The problem with television is that the people must sit and
keep their eyes glued on a screen;
the average American family hasn’t time for it.
The New York Times (1939)
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”
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The Internet?We are not interested in it.
Bill Gates (1993)
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2. Social media arethe disruption drivers.
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3. People are sharing their views and experiences.
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4. People can easily discover others’ views and experiences.
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5. People are now ‘in the know’ and in control.
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6. In this transparent world, brands are forced to change their approach and behaviour.
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Content drives conversations
Engage through conversations
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Strategy
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1. Principles
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2. Objective
Image source: http://www.flickr.com/photos/brevortasset
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3. Substance
The world would be a better place if…
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4. Value (social currency)
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5. Sources
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6. Spaces
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6. Spaces
7. Formats
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8. Social Agents
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9. Schedule
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10. Review
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Last thought…
It it’s not worth talking about,it’s not worth doing.
Source: http://www.brandinfiltration.com
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Let’s continue the conversation:
blog.stevesponder.com // @stevesponder