the converged cloud in the mobile and big data era · 2013-03-21 · integrated hp cloudsystem and...
TRANSCRIPT
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The Cloud for Mobile & Big Data World The Cloud Enterprises Rely On
김 병직 부장
HP Technology Consulting
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2
Agenda
• The New Style of IT
• Converged Cloud
• Solution For Your Cloud
• Recommendations
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3
The New Style of IT Big data & mobility leading the new “IT style”
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4
695,000 status updates
98,000+ tweets
698,445 Google searches
1,820TB of data created
11million instant messages
168 million+ emails sent
YouTube
Viber
Qzone
Amazon Web Services
GoGrid
Rackspace
LimeLight
Jive Software
salesforce.com
Xactly
Paint.NET
Business
Education
Entertainment
Games
Lifestyle
Music
Navigation
News
Photo & Video
Productivity
Reference
Social Networking
Sport
Travel
Utilities
Workbrain
SuccessFactors
Taleo
Workday
Finance
box.net
TripIt
Zynga
Zynga
Baidu
Yammer
Atlassian
Atlassian
MobilieIron SmugMug
SmugMug
Atlassian
Amazon
Amazon iHandy
PingMe
PingMe
Associatedcontent
Flickr
Snapfish
Answers.com
Tumblr.
Urban
Scribd. Pandora
MobileFrame.com
Mixi
CYworld
Renren
Yandex
Yandex
Heroku
RightScale
New Relic
AppFog
Bromium
Splunk
CloudSigma
cloudability
kaggle
nebula
Parse
ScaleXtreme
SolidFire
Zillabyte
dotCloud
BeyondCore
Mozy
Fring Toggl
MailChimp
Hootsuite
Foursquare
buzzd
Dragon Diction
SuperCam
UPS Mobile
Fed Ex Mobile
Scanner Pro
DocuSign
HP ePrint
iSchedule
Khan Academy
BrainPOP
myHomework
Cookie Doodle
Ah! Fasion Girl
PaperHost
SLI Systems
NetSuite
OpSource
Joyent
Hosting.com
Tata Communications
Datapipe
PPM
Alterian
Hyland
NetDocuments
NetReach
OpenText
Xerox
Microsoft
IntraLinks
Qvidian
Sage
SugarCRM
Volusion
Zoho
Adobe
Avid
Corel
Microsoft
Serif
Yahoo
CyberShift
Saba
Softscape
Sonar6
Ariba
Yahoo!
Quadrem
Elemica
Kinaxis
CCC
DCC
SCM ADP VirtualEdge
Cornerstone onDemand
CyberShift
Kenexa Saba
Softscape
Sonar6
Workscape
Exact Online
FinancialForce.com
Intacct NetSuite
Plex Systems
Quickbooks
eBay
MRM
Claim Processing
Payroll
Sales tracking & Marketing
Commissions Database
ERP
CRM
SCM
HCM
HCM
PLM
HP
EMC
Cost Management
Order Entry
Product Configurator
Bills of Material Engineering
Inventory
Manufacturing Projects
Quality Control
SAP
Cash Management
Accounts Receivable
Fixed Assets Costing
Billing
Time and Expense
Activity Management Training
Time & Attendance
Rostering
Service
Data Warehousing
The Internet Client/Server
Every 60 seconds
IBM
Unisys
Burroughs
Hitachi
NEC Bull
Fijitsu
Mainframe
A new style of IT emerging
Mobile, Social, Big Data & The Cloud
217 new mobile web users
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5
비 정형 데이터 | Big Data Analytics에 대한 요구
Web과 Mobile 기기들의 사용이 증가됨에 따라 비정형 데이터가 급속이 늘어나고 있음.
비정형 데이터를 이용한, 새로운 비즈니스 모델과 Application이 생성되고 있음.
0
10
20
30
40
50
60
70
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Ex
ab
yte
s
Enterprise Data Capacity
Unstructured Data Structured Data
28%
60%
예제:
1. Web log 파일 분석 (누가 웹사이트에 접속했는가?)
2. 관심 및 감정 분석 (고객은 우리에 대해 어떠한 이야기를 하는가?)
3. 권고안을 제시하는 엔진 (고객이 무엇을 사길 바라는가?)
4. 광고 타켓팅 (어떤 광고가 특정 고객에게 어필 할 것인가?)
5. 리스크 모델링 (비지니스에서 예상되는 리스크는 무엇인가?)
6. 고객 이탈 분석 (왜 내 고객은 자꾸 떠나는가?)
7. Web crawling (전통적인 웹 검색)
8. 예측 분석 (어떤 예측이 내 데이터에 기본이 되는가?)
비정형 데이터의 폭발적 증가가 예상되며, 이를 활용한 새롭고 혁신적이고, compute-intensive한 application들이 폭발적으로 증가할 것으로 예상됨.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6
BYOD 그리고 확장되는 Mobility
• Mobile Device는 기업 업무 활용의 주요 수단이 되고 있음
• 새로운 trend
개인 기기 활용(BYOD: Bring Your Own Device) • 새로운 Infrastructure의 필요성 Any Time, Any Where work의 환경
• 일하는 방식의 변화는 Mobility 와 Cloud의 유연한 접목과 convergence를 요구하고 있음
Mobile Worker
내부 업무
Public Space
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7
비정형 데이터 활용 | 복잡도 증가 및 Cloud 활용 요구 증가
정형 데이터 in Private Cloud
비정형 데이터 in Private Cloud
정형 활용 업무 정형 / 비정형 활용 업무
Org A
Org B
Org A
Org B
File Store in Public Cloud
File Store in Org C
데이터 소스/
업무 복잡도 증가
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8
Industry transformation | Data가 만드는 3세대 플랫폼
Trillions of things
Definition of the 3rd platform
•The next technology platform, for growth and innovation, is built upon mobile devices and apps, cloud services, mobile broadband networks, Big Data analytics, and social technologies
•This platform will allow high-value and vertically-focused solutions through a mash up of the most disruptive technology within cloud services, mobile, social, and Big Data
3rd platform
2rd platform
1rd platform
Millions of …
Services Information
Content
Apps
Experiences
Billions of users
CIOs LOBs
SMBs
SPs
Consumers
Enterprises
Emerging markets
Intelligent industry solutions
Mobile devices and apps
Big Data / Analytics Cloud services
Mobile broadband Social business
Hundreds of Millions of users
PC
LAN / Internet Client / Server
Tens of thousands
of apps
Millions of users
Thousands of apps
Mainframe Terminal
Source: IDC
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9
A new style of IT emerging
데이터의 폭발적 증가 효율적 데이터 관리 새로운 처리 기법
증가된 업무 연속성
“A new style of IT emerging”은 Big Data의 생성과 활용, Mobility의 증가에 따른 보다 강력하고 유연한 Cloud INFRASTRUCTURE가 필요함.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10
Cloud / Big Data / Mobility | Support “A new style”
Cloud Mobility
Enabling IT Services Generating Business Value Enhancing Productivity
• 적응력 • 쉬운 확장과 강력함 • 유연성 및 연결 • 비용 절감
• 새로운 서비스 생성 • 차별성 그리고 가치 창조 • 비즈니스에 대한 통제
• 지속적 서비스 제공 • 협업 • Connected Enterprise
기업의 경쟁력 강화를 위해 요구되는 3 가지 핵심 Trends
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Converged Cloud Build Flexible and Powerful Infrastructure
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12
Converged Cloud Solution | Overview
구축 Cloud services
소비 Cloud services
Private Cloud Managed Cloud Public Cloud
SLAs 가용성, 보안, 성능, 규제 및 비용
Infra Apps Mgmt Infra Apps
Mgmt Infra Apps Mgmt
거버넌스
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Managed Cloud Public Cloud
Cloud Services에 대한 소비
Converged Cloud Solution | The Hybrid Model
Choice Confidence Consistency Delivery model
Platform Partner
Security Management
Scalability
Architecture Portability
Consumption
Hardware Software Services
Cloud Services에 대한 구축 및 운용(Private)
Infrastructure to Applications
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Converged Cloud Solution | 추가적 고려 사항
REDUCED COSTS
FLEXIBILITY
SPEED INNOVATION
AGILITY
HIGHLY AUTOMATED
SELF SERVICE
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Managed Cloud Public Cloud
• Enterprise 용도의 managed IaaS & SaaS
• Mission Critical Apps.
• Global & local presence
• 산업별로 특성화된 솔루션 지원
• SLA와 End-to-end 지원을 바탕으로한 컴퓨팅, 스토리지 서비스
• 신속한 asset 배포를 위한 global 배포 Network
• 기업용도의 사용을 위한 Open 플랫폼
Converged Cloud Solution 구축
Cloud 서비스에 대한 소비
전문가 Services
전략 • 계획 • 구현 • 지원 • 거버넌스 (운영, 변화관리) • 파이낸싱 • 교육
Best in class products Integrated solutions
• Cloud에 최적화된 server, storage & Network
• Cloud ready 운영체제 및 관리 도구
• Hybrid 환경을 고려한 보안, 자동화 & 관리
• 완전하게 선 통합된 시스템
• 신속한 서비스 생성, 배포 및 모니터링
• Multi-vendor 지원 (가상화 및 운영체제)
Cloud 서비스의 구축 및 관리
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MS + HP 솔루션 Solution for Your Cloud HP & Microsoft cloud solutions
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17
Infrastructure to Applications
Managed Cloud Public Cloud
Cloud Services에 대한 소비
Converged Cloud Solution | Our Approach
Hardware Software Services
Cloud Services에 대한 구축 및 운용(Private)
Power, connect, store, and protect your cloud Converged Infrastructure
Accelerate your time to cloud Pre-integrated, from infra to app
Unify and orchestrate resources in real time Physical, virtual, heterogeneous, and hybrid
Plan, build, and manage confidently Thousands of certified professionals
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18
Converged Cloud Solution | Our Approach
Rather than deliver pallets of individual components...
…your HP & Microsoft cloud solution arrives preassembled and ready to run
Racked, stacked, wired, and ready for deployment
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19
Converged Cloud Solution | Our Approach / HP
Best cloud compute
Best cloud storage
Best cloud interconnect
70% more compute per watt
with HP BladeSystem
2.5x faster
provisioning with VirtualConnect and HP Networking
50% lower storage costs with HP 3PAR storage
Power, connect, and store your way with highly optimized and integrated foundation
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20
Converged Cloud Solution | Our Approach / Microsoft
Public
Private
Common technologies Identity ▪ Virtualization ▪ Management ▪ Development
Differentiation • Hybrid support and the commons • First-party applications • Total cost of ownership (TCO)
• Hybrid support and the commons • First-party applications • Higher-level services
Private Public
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21
Converged Cloud Solution | Our Approach / Best Together
Integrated HP CloudSystem and Microsoft cloud management » Faster time-to-cloud with pre-integrated solutions
» Flex physical infrastructure to cloud service level demands
» Manage the cloud from infrastructure to applications
» Accelerate the cloud infrastructure design with HP Cloud Maps
» Deploy virtualization cloud services with HP System Center
Service catalog
Orchestration
Provisioning and monitoring
Converged Infrastructure
Cloud Maps
Robust & Easy
The optimized cloud system for Converged Cloud
System Center
Windows Server
Insight Management
Converged Infrastructure
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22
Converged Cloud Solution | Our Approach / Service
Plan Build Operate and evolve
• Transformation Experience Workshop for Microsoft Private Cloud
• Virtualization Assessment
• Client Virtualization Analysis and Modeling Service
• Client Virtualization Solution Design Service
• Virtualization Implementation
• Virtualization Management Implementation
• Consulting Services for Microsoft Private Cloud
• Services for Exchange Private Cloud
• Client Virtualization Proof of Concept
• Client Virtualization Implementation
• Factory Express
• Installation and Startup Service
• Proactive Care
• Personalized Support Option
• Proactive Select
• Critical Service
• Education Services
• Enterprise Cloud Services
HP Datacenter Care – operate and evolve to a converged cloud
Converged Cloud Services
Plan, build, and manage your cloud with confidence
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f
Recommendations WIDE Angle. Requirements MIX.
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권장되는 Functional Cloud 아키텍처
Infrastructure NETWORK POWER & COOLING SOFTWARE INFORMATION CLOUD STORAGE SERVERS
Resource Template
Design
리소스 제공 관리자
Su
pp
ly
서비스 모델 저장소
서비스 사용 / 서비스의 품질
Service Modeling & Design
Del
iver
y
서비스 카탈로그와 저장소
Service Offer
Mgmt.
요구 모델링
Dem
an
d
디바이스 독립적 서비스 접근
리소스 풀 카탈로그와 저장소
요구사항 진행 및 활성화
거버넌스
관리
비즈니스
보안
서비스 용량 모델, 할당 및 배치 서비스 모니터링 / 상태 관리
동적 워크로드 관리, 정량적 리소스 관리, 리소스 상태 관리
리소스 관리에 대한 모델링, 할당 및 배치
빌링, 평가, 사용률 리포트, 사용 경험에 대한 품질 및 SLA 관리
사용자에 대한 접근, 권한 관리
Converged Infrastructure
동적 리소스 관리/
할당
동적 디바이스
지원
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 25
Cloud에 대한 관리 | End-to-end management for Infra to Apps
Self Service
Service
Delivery and Automation
Deploy Configure
DC Admin Operate
Monitor
App Controller
Service Manager
Service Manager
Orchestrator
Virtual Machine Manager Configuration Manager Operations Manager
Application Management Service Delivery and Automation Infrastructure Management
Data Protection Manager
App Owner
Service Model
Service Model
Cloud Matrix
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26
Service Infrastructure
Apps
Gover-nance
강력한 Cloud는..
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 27
결론 | Cloud + Big Data + Mobility
Cloud Mobility
Enabling IT Services Generating Business Value Enhancing Productivity
• 적응력 • 쉬운 확장과 강력함 • 유연성 및 연결 • 비용 절감
• 새로운 서비스 생성 • 차별성 그리고 가치 창조 • 비즈니스에 대한 통제
• 지속적 서비스 제공 • 협업 • Connected Enterprise
정책 / 관리 / 보안 / 거버넌스 / 변화 관리
기업의 비즈니스 경쟁력 및 선도적 지위 확보를 위한 핵심 솔루션
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
감사합니다.
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