the convergence of media in 2015 and beyond #atcomnext
TRANSCRIPT
ATCOM – ATHENS – MAY 2015
Rob Rasko CEO and Founder
The 614 Group
Executive Advisor,
International
Strategy - IAB
A MAJOR
OPPORTUNITY
$50 BILLION
€30.2 BILLION
$4.4 BILLION
But why are we
talking about ad
fraud, viewability
and brand
protection anyhow?
10 years
ago….
America’s #1
Television show with
over 30 million weekly households
In 2014
America’s #1 show SNF had over
21.5 million weekly
households viewing
Two Top Shows
10 Years apart 30mm vs 21mm
VIEWERS
WHERE DID THE 9 MILLIONS
TV VIEWERS GO?
The Majority of TV is bought
on an UPFRONT basis
Buyers spent over$18 Billion
in the US TV upfront market
in 2014
THE PLACEMENT MATTERS
THE CONTENT MATTTERS
THE EXPERIENCE MATTERS
Consumers want transparency and
choice
But in digital
advertisng and online
today some of the wants
of the market are a
still a myth
IN A
RELATIONSHIP
SINGLE
P
O
S
T
S
TIME (DAYS) BEFORE/AFTER
WE HAVE
TO FIX
THE
DIGITAL
PLUMBING
