the core of gamification
DESCRIPTION
The Core of Gamification: Why games are powerful and how marketers can tap into that power in a meaningful way. By Charles Adam Butler, Assistant Professor at NITH and previous level designer Funcom.TRANSCRIPT
The Core of Gamifica/on
A quick look at why games are powerful and how we can tap into that power
in a meaningful way
Charles Butler
The Current Reality
vilified
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(Farm)vil(le)ified
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-ified
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“I don't fucking want innova2on, you're not smarter than your compe2tor.”
“Just copy what they do and do it un2l you get their numbers.”
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Why?
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Why?
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Why?
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Why?
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Why?
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Why?
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Why?
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Chess/cards/sports
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Chess/cards/sports
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Chess/cards/sports
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Chess/cards/sports
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Chess/cards/sports
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Chess/cards/sports
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This is bowling… There are rules.
Chess/cards/sports
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Chess/cards/sports
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Chess/cards/sports
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Chess/cards/sports
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Chess/cards/sports
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Chess/cards/sports
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Chess/cards/sports
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Chess/cards/sports
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Chess/cards/sports
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Chess/cards/sports
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Chess/cards/sports
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Mo/va/ons
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Know your customer
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