The Covenant

Action, Fantasy, Horror | 8 December 2006

Four young men who belong to a supernatural legacy are forced to battle a fifth power long thought to have died out. Another great force they must contend with is the jealousy and suspicion that threatens to tear them apart.

This poster contains the main features of any main poster. It has the name of the film at the bottom of the poster, it is a bold font and is placed just about the information at the bottom. The font used is very unique, I haven't seen this font used in any other poster except this one, this is good because people might see the font somewhere else and it will remind them of this film. The actors names are not used on the front of the poster, but you can see the main characters even if you can't see their faces you can still find out things about them. You can't see who they are which could suggest that they have secrets, they are filled in with dark colours so this could connote that they have an evil or dangerous past.

The colours used are very dark, and blurry. Most of the poster is just black while the writing has a white haze, the characters are blacked out but their background is a light blue colour. The black is used to help see the characters against the black background, the white colours in the background and writing connote purity which could be a feature of the film itself. The black could connote danger and mystery. The colour black relates to the hidden, the secretive and the unknown, and as a result it creates an atmosphere of mystery. Black is the absorption of all colour and the absence of light. Black also means power and control, this could be a big part of the film since most of the poster is filled with black.

There aren't any symbols used in this poster, the only features that explain parts of the film are the characters at the top, the writing in the middle and the title of the film. The characters at the top show who will be in the film and because they are all close together could suggest family and friendship. The writing in the middle does explain a lot about what the film is about and what happened in the past, with this information the audience doesn't need any foreknowledge to decode this poster. The writing is hazed over but it says"In 1692, five families with untold power formed a Covenant of silence. One family lusting for more, was banished. Their bloodline disappearing without a trace. Until now."

This is a list of some of the main actors in the film:Steven Strait … Caled DanversSebastian Stan … Chase CollinsTaylor Kitsch … Pogue Parry Chace Crawford … Tyler SimmsToby Hemingway … Reid Garwin

Having famous actors in this film means that the film might get more attention from fans of the actors.

The messages are both visual and verbal, I think that the writing in the middle of the poster helps the audience to know more about the film, the characters at the top of the poster don't really show much about the film but it does go with the writing. The writing in the middle talks about 4 families who survived, the 4 characters at the top is the poster, and 1 family who was lost but is now back. This means that in the film the audience will discover much more about the fifth family member but he might be a bad person.

Mystery is a gratification promised, this film has different genres, action, fantasy and horror. The mystery aspect is promised through the use of the black on the poster, black related to the unknown which suggests the mystery. Since this is also an action and horror film we expect so see fighting but also some dangerous parts.

I think that this is a very good film poster, I have seen this film and the poster does explain a lot about the film itself. The writing in the middle helps to understand the plot of the film, even if you don't understand what the poster means then the film will explain it better. The mysteriousness of the poster gives the audience a reason to watch the film, because they don't know much about it.

There is anything offensive about this poster, there is no strong language, no gory parts or anything that could scare a child while walking past. The certificate of this film is PG-13 which does give a younger viewer a warning about what the film will contain. This poster could be seen as something scary to a child walking past, because you can't see the faces of the actors no the poster is very dark and misty.