The CreationGeneration

A media project that showcases young creators and innovators and explores how we can grow South Africa’s CreationGeneration and their

impact.

Who is the

CreationGeneration?

They are young innovators, creators, designers, artists and ingenious entrepreneurs who change the way we think, create and live in the world.

See the story of Kelvin Doe from Sierra Leone … he represents Africa’s CreationGeneration

http://www.youtube.com/watch?v=XOLOLrUBRBY#at=529

The Creation Generation shortlisted

for

A call for submissions, public voting and selection by panel

Short films made by young filmmakers showcasing our CreationGeneration

1-2 min reversions of short films for web, mobile and fillers for television

A dynamic documentary on the CreationGeneration and stakeholder conversations

Dynamic events/experiences, content distribution and media exposure of our

CreationGeneration

Why we need the projectThe youth are the shapers and creators of

the future. Let’s inspire them to do this.

There is an urgency to create a constructive

& dynamic place in the South African

economy for our youth. Let’s explore how.

The issue of a challenged youth is universal.

Young people across the world need an

invitation to apply themselves to define a

new way of thinking, creating and living in

the world. Let’s start a

CreationGeneration revolution and

demonstrate how.

The CreationGeneration

Project aims to…Showcase the talent and genius of our youth - from grass

roots solutions to sophisticated high tech innovation

Inspire conversation amongst stakeholders to mobilize greater support for our dynamic youth

Add to the groundswell of positive action inspired by the World Design Capital 2014 and its themes

Promote South Africa’s CreationGeneration for the world to see

Provide top quality content for social media networks, the international market and broadcasters, distributors, festivals and other innovative events – showcasing South Africa, Partners and Sponsors behind the CreationGeneration

The opportunity for sponsor partners

Engage the Youth Market in a dynamic and inspiring way

Create and associate the brand with powerful youth role models

Engage stakeholders in conversation re development and young enterprise

Shape a language framework to ignite positive thought and action and connect with “cool culture and experience”

Exercise brand and social leadership simultaneously

The CreationGeneration

The projectCreationGeneration

STEP 1: CREATOR CALL Feb/March 2014

The project will call for and receive submissions of people who represent the CreationGeneration and their projects or creations in a range of categories. Submissions will be showcased on web & digital platforms for public to engage and vote on.

Art, fashion, design, music,

drama, film

Science, Medicine

Environment, Agriculture

Architecture, Engineering, Technology

Community, Social

STEP 2: SHOWCASE & SELECTION March/April 2014Public vote for most inspiring candidates

A panel will select the people and creations for the CreationGeneration short films and the documentary

Panel will also select CreationGeneration finalists for funding & development support presentations to corporate sponsors, investors and angel financiers

Dynamic PR campaign to share our CreationGeneration with the public

STEP 3 :YOUNG FILMMAKERS & short films May to August 2014

Young filmmakers pitch their short film idea to a panel

Best pitches get opportunity to produce their film.

Each film will be no longer than 12 minutes.

Each film will be re-versioned into a 3-minute versions for the web, mobile and the Bozza platform and as fillers for television.

STEP 4 : DOCUMENTARY January to August 2014

Will frame the term CreationGeneration and put people and stories to this idea.

Will sketch the environment, the conditions and the support that allow a CreationGeneration to flourish

Will explore what we need in South Africa to make this happen.

Will look at social entrepreneurship and impact investing and how investment funds can be redirected to groundbreaking projects.

Will showcase the institutions behind social innovation.

Will inspire the youth and encourage stakeholders and investors to get behind the CreationGeneration

STEP 5 : Screenings September to December 2014

VIP screening event

Plug into World Design Capital Platforms

Quirky “Short & Sweet” screenings alongside or inside other experiences

Online uploads and more of “the making of”

Distribute content widely for broadcast and screening

The platformsCreationGeneration

Multiplatform exposure

Through a dynamic and interactive publicity and social media campaign throughout 2014, we plan to encourage widespread participation, support and conversation around the CreationGeneration concept, the people and the stories.

The content will be tailored to and released on multiple platforms for market & stakeholder audiences

Partners and sponsors will be acknowledged across all these platforms as the terms and conditions allow.

Experience platforms: market & stakeholders

World Design Capital 2014 –shortlisted for the programme

National (to be negotiated) and Regional Television & Radio

Closed Network TV: Taxis, Airports, Airlines, Hotels

Digital: Youtube, facebook, twitter, Bozza (Mobile platform for artists to chare their work)

Quirky “Short and Sweet” film experiences – indoor & outdoor

Film Festivals

Schools, Universities & Technikons

Documentary screenings for conversations with stakeholders

CreationGeneration

The partnersCreationGeneration

A collaborative stakeholder effortMedia partners to promote project, call for

submissions and share our CreationGeneration: Vuzu TV, MTV & YFM & their digital platforms (to be negotiated)

Film partner to reach filmmakers: Big Fish Film School (further developmental impact)

Network partners to reach our CreationGeneration & provide platforms for extension into 2015: Design Indaba, Bertha Institute for Social Innovation & Entrepreneurship, Orbis Foundation, Universities & Technikons & others

Corporate sponsors to fund the project and provide meaningful funding & opportunity to our top CreationGeneration candidates

Headline sponsor @ R1.25 million… shape the opportunity to fit

Naming rights … the “X brandname CreationGeneration”

Mention on all content & materials & 30’ message at end of documentary

Mention in collateral, press releases, promos, website, social media

VIP screening of short films and documentary

You are an engaged partner on the project and enjoy exposure through a multi-media publicity campaign which you are party to shaping

Shape the project to suit your corporate (CSI and stakeholder) and market engagement needs

Use influence to negotiate better media & “prize” deals for the project

Select other corporate partners with a strategic fit to the Sponsor brand and CSI focus and use your influence to bring them on board

Sponsor is the lead voice in stakeholder engagement and conversation

The preparationCreationGeneration

Workshop, Promo development & Publicity LaunchNovember/December 2013Workshop with partners for input and approval of

Project scope & definition, and plan Creative direction, Panel and selection criteria Eventing focus, Production focus, Publicity and marketing

Promo development

Publicity launch of project with sponsors & partners

CreationGeneration

The CreationGeneration

Be part of the magic