THE CREATIVITY IMPERATIVE

Denise R. Jacobs Work Life Congress ★ New York, NY ★ 14 October 2015

@denisejacobs @_workingmother_

#WMWorkLife #creativityimperative

Photo by Derek Kearney

Web Design à Creativity Evangelist

à Founder + CEO, The Creative Dose http://TheCreativeDose.com/

Create

It’s the new Black http://www.flickr.com/photos/designandtechnologydepartment/4771136128/

IBM CEO Study, 2010 https://www-03.ibm.com/press/us/en/pressrelease/31670.wss

Considered important

http://business.time.com/2013/04/26/the-time-creativity-poll/

Here be dragons https://www.flickr.com/photos/pberry/153783546

Create!

Lip service https://www.flickr.com/photos/themaxsons/5306572767

Thou shalt not

“There can be no doubt: creativity gets killed much more often than it gets supported.” Teresa Amabile, Harvard Business School professor and

Innovation expert

Sacrifice creativity for control https://www.flickr.com/photos/onkel_wart/4493215941

Unengaged talent https://www.flickr.com/photos/nifmus/2385966735

Survey of 684 Developers https://www.flickr.com/photos/ter-burg/8812567121

Adobe’s State of the Create Study

https://www.adobe.com/aboutadobe/pressroom/pdfs/Adobe_State_of_Create_Infographic.pdf

A business imperative

https://www.flickr.com/photos/sarahmount/324922376

New paradigm https://www.flickr.com/photos/buttersponge/4955768144

Four directives that you must

Unblock, Communicate, Collaborate, Allocate

Unblock

Creativity is a way of thinking http://www.flickr.com/photos/cblue98/7254347346/

Barriers to creativity

http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg

F.E.A.R. =

http://cdnpix.com/show/imgs/7a361666e107cd36656d5a66ea2e4e80.jpg

Fear of unique ideas http://www.flickr.com/photos/tboard/2259391512/

Fear of making mistakez https://www.flickr.com/photos/stevendepolo/4498817330/

No proper outlets http://www.flickr.com/photos/sfllaw/222795669/

TIME http://www.flickr.com/photos/33909700@N02/3159761620/

Experimentation mindset http://blackhistoryheroes.blogspot.com/2010/07/george-washington-carver-scientist-and.html

Encourage stupid ideas http://www.flickr.com/photos/laughingsquid/142398084

Those may be the ONES StartSometihingStupid.com

Where do good ideas come from?

http://www.fastcompany.com/3025314/most-creative-people/can-creativity-be-taught-73-of-creative-people-say-yes

Allow time/space for inspiration

http://www.flickr.com/photos/anieto2k/8124124586/

Have places for people’s ideas https://www.flickr.com/photos/jameskm03/4830068911/

Engaged = Creative

http://infographicsmania.com/wp-content/uploads/2013/02/Work-Engaged-Work-Inspired-Infographic-infographicsmania.gif

Communicate

Become an adept listener http://www.flickr.com/photos/theory/3193684632/

Be present

http://www.flickr.com/photos/zen/3446600695/

Pay attention http://www.flickr.com/photos/copperfeesh/147493122/

Relax your own agenda http://www.flickr.com/photos/guiniveretoo/1573049301/

Don’t keep ideas to yourself http://www.flickr.com/photos/anieto2k/8127201319/

Self-preserve or share knowledge? http://www.123wallpapers.in/file/1650/2880x1800/scarlett-johansson-in-lucy-movie.jpg

Be generous

Sell your ideas http://www.flickr.com/photos/silicongulf/2114492904/

Collaborate

Mo’ people, mo’ creativity

http://www.flickr.com/photos/international-festival/3019543830/

Collective creative ideas=infinite http://static.ipaustralia.com.au/store3/10/78/1078354.1.high.jpg

Need everyone to create well http://www.infographicmaker.net/wp-content/uploads/2014/02/RightBrainvsLeftBrain-Infographic.jpg

Amplify the ideas of others http://www.flickr.com/photos/thivierr/1177775772/

NOT by doing this…

Instead, replacing it with this!

Teach and learn=Mentoring https://www.flickr.com/photos/fortunelivemedia/10443899314/

Builds trust https://www.flickr.com/photos/joi/2941559903

Allocate

"Deciding how much time and money to give to a team or project is a judgment call that can either support or kill creativity." Teresa Amabile

Time http://www.flickr.com/photos/paolocampioni/2168286027/

20% Time works when used https://www.flickr.com/photos/bright/113694992/

Tools

https://www.flickr.com/photos/ebarney/3348965637/

Resources

Produce

Empowered Makers https://www.flickr.com/photos/lauroroger/8808985531

Tap into existing talent http://www.flickr.com/photos/anieto2k/8156999698/

My thought-leader crush: Umair Haque http://www.flickr.com/photos/nextconference/3504568830/

Betterness: Economics for Humans

“The sum total of human effort can add up to not merely more, but to Better.”

Umair Haque, Betterness: Economics for Humans

More. Meaning.

http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg

Why are we doing what we do?

“Only a reason has the magic to ignite, in the void, the spark that comes to make a life feel that it has been more than accidents of fate colliding with chance.” Umair Haque, “How to Create Your Reason”

The directives guide our reasons

They help us get

Photo: Denise Jacobs

“Clarity brings about purpose, purpose brings about action, action brings about change.” Joel Yeo

Follow the Imperative

Get the slides here: Creativedo.se/WorkLife-ci

Read the article: Creativedo.se/creativity-innovation-

success

THE CREATIVE DOSE A Creativity + Innovation Collective

Work Better. Create More. Create Betterness.

Creative Problem-solving/Innovation Mindset Team Communication & Cohesion

Creative Collaboration Executive & Speaking Coaching

TheCreativeDose.com @thecreativedose

My upcoming book Banish Your Inner Critic

DeniseJacobs.com/InnerCritic

26 Effective Techniques for Unleashing Productive Creativity

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Connect and Collaborate with me!

Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/

And finally…

http://www.flickr.com/photos/27620885@N02/2609974180/