THE CURSINATORS! A STEP IN THE RIGHT DIRECTION.

Sandy BarbaNicole WillkommBrian CanoWalter HernandezAraceli Santana

I. COMPANY INTRODUCTION

OUR EMPLOYEES President: Sandy Barba

Responsible for management of all daily operations of the company including strategies, policies, and procedures set forth by the Board of directors.

Vice President Marketing and sales: Nicole Willkomm

Responsible for planning and directing all aspects of marketing and sales policies, objectives, and initiatives.

Vice President Human Resources: Araceli SantanaResponsible for developing and leading Human Resource strategies focused on organizational development, talent management, and succession planning.

Vice President Finance: Brian Canooversees financial planning, financial and operations analysis and reporting, with overall responsibility for the budgetary decisions and variance reporting.

Corporate Counsel: Walter Hernadez

Provide general legal advice to sales and marketing teams and other functional areas.

Company HistoryNicole and Sandy were volunteering at

Fernangeles elementary school in the summer of 2005. As we were watching the kids play on Stanley. As we were listening to what kids were saying, they were cursing at eachother. Soecifically, one kid was pushed off the playground and he yelled “@#$% you!” we were shocked to hear such young child using such horrible language. We thought to ourselves that we must put a stop to this cursing. So we got together and founder the Cursinators coCursinators co.

COMPANY HISTORY

PROBLEM SOLVING!

Our products will help diminish the rate of cursing until it gradually brings it to a halt. Our products help place you in the right crowd of friends. This can also help solve common problems that accompany negative peer pressure. our products can also solve linguistic ignorance by giving the buyers of our products new vocabulary words to use rather that curse words.

II. MARKET ANALYISIS

NICHE

Our market niche targets heavy users which are men and women who curse a lot such as teenagers and young people.

-----teenagers, children, young adults, and business people.

REACHING OUR MARKET We will segment our market with many different techniques such as

demographic, psychographics, lifestyle, belief and value systems, and live stage. For demographics, we well target people from ages 11-30 and also people with a low level of education who do not have a very extensive vocabulary.

For psychographics, we will target the impulse buyers such as people who curse a lot and need to immediately stop cursing due to job offers, risk getting fired, or risking expulsion due to excessive cursing.

For lifestyle we can target people or teens that play high school sports due to the fact that if you curse in an event or game you can be penalized for cursing which may cost you the game. Cursing in sporting events can also get people angry including the players which can affect their “game”/focus.

For belief and value systems, we will target people who curse by the fact that many religions do not approve of cursing and may find it disrespectful. Stopping cursing can put a person’s religious community in their favor.

For life stage, we will target more young people because they seem to be considered the “heavy” cursers and they do not have a very extensive vocabulary.

For demographics we are aiming for young children who have not yet developed very profane language. And we are also aiming for young adults to stop a bad habit from spreading so early.

BUSINESS SECTORS

Retail: we have stores open around many different areas like malls and plazas where we sell our products to the public.

E-Business: our products can easily be purchased on our website: www.cursinators.com

III. PRODUCT

PRODUCT NAMES AND FUNCTIONS!

Verbal: Product intro. Tangible and intangible benefits. Unique selling propositions.

PRODUCT ELASTICITY

Our products are elastic because there are many other companies that sell non-cursing items.

At the same time, our products are inelastic because nobody has products just like ours.

OUR PRODUCTS ARE…

Seasonal: All our products would make great gifts for any occasion like birthdays, Father’s Day, Valentines Day, etc.

Immune: Our produces are resistant to the market change because people need our products to help them look professional.

Sensitive: Our products are not sensitive because they would still be bought if there was a change in the market.

Resilient: Even if someone lost there job they would still buy our products because they want to show they are not trashy.

ARE OUR PRODUCTS A GOOD IDEA?!?!

We believe our products are a good idea because they help people of all ages “reverse the cursing” to become more educated, businesslike, and professional people!

IV. COMPETITION

PRODUCT COMPETITIONProduct Competition Competitive Advantage

Cursing Friendinator

Flashy Our glasses let you spot bad friends and gives alternative words for cursing. These glasses come in many different styles and they can be sunglasses, “fashion glasses”, or prescription glasses.

Lens Crafters

Costco Optometry

Bad Wordinator Forever 21 Our rings come in a variety of colors and styles for both men and women. They also give alternative words to use instead of curse words.

Charlotte Russe

Claire’s

Snap Band Scüni Punishes you when you curse. Can hold you hair and keep a memory of your cursing to anticipate alternative words and help you improve your cursing levels by viewing the history.

Heart-O-Meter

Target

Embarrassment Lids Embarrasses you to keep away the use of bad habits like cursing by making you try to avoid being embarrassed, therefore breaking your bad habit: cursing.

Nike

Hatinator

The Hat Lids Other than looking good, it emits a sound that will annoy you to stop cursing and give alternative words.

Nike

Hatinator

GAINING MARKET SHARE

We can gain market share by providing great service and having reasonable prices. Our non price factors also play a roll.

V. PRICING STRATEGY

PRODUCT COSTS, RETAIL PRICE, AND MARKUP

Cost Markup Retail Price

Cursing Friendinator

$3.74 75% $14.95

Bad Wordinator $1.95 75% $5.95

Snap Band $1.95 75% $5.95

Embarrassment $3.95 75% $15.95

The Hat $2.74 75% $10.95

NON PRICE FACTORS

Our products are great quality because they are made in the U.S.A. and are double checked right after they are made to make sure there is no problems.

We provide a well-mannered service with only the top most respect for our customers. We are glad to answer any questions consumers might have.

Our products our convenient because they fit in to your everyday life and are easy to use.

We have a great reputation because we have not had any complaints and have gotten great reviews.

VI. FINANCIALS

We are seeking $1,031,539.13. Projected sales:2010:$13,450.002011:$27,137.502012:$32,597.50 Our Projections show that we are…losing money

IMPROVING OUR FINANCIAL SITUATIONS

To improve our financial situations, we will try to start off with a higher price mark up to generate more incoming profits.

We will also recruit at local schools and offer students paid and unpaid internships to work at our retail stores.

Paid workers get paid after the internship has been completed that way we will have more time to earn money.

Employees will start off with a minimum wage salary and work their way up to higher payment.

THE END