ADVERTISING MEDIA KIT2014-’15

UNIVERSITY OF WISCONSIN-MADISON | COMPLETE CAMPUS COVERAGE SINCE 1892

OUR MISSIONAs the nation’s sixth oldest college daily

newspaper, The Daily Cardinal has a time-tested commitment to stimulating the campus

community with engaging journalism. Our media outlets serve as an excellent platform for strategically reaching our valued demographic:

the University of Wisconsin-Madison campus and surrounding downtown area. With a daily

print product, continuously updated website and engaging social media, we strive to provide a

variety of outlets to reach your audience.

New to the Cardinal this year is our partnership with Hometown News LP, a corporation of

community newspapers and shopper publications in eastern Dane, western Jefferson and Columbia

counties. This partnership aims to expand the reach of your advertising even farther.

2

CONTACT USAdvertising ManagerJordan Laeyendeckerads@dailycardinal.com

(303) 506-9710

Assist. Advertising ManagerCorissa Pennow

ads@dailycardinal.com(262) 844-2631

Marketing DirectorTim Smoot

marketing@dailycardinal.com(920) 819-6925

Business ManagerBrett Bachman

business@dailycardinal.com(608) 262-8000 ext. 200

Editor in ChiefJack Casey

editor@dailycardinal.com(608) 262-8000 ext. 210

Managing EditorJonah Beleckis

me@dailycardinal.com(608) 262-8000 ext. 211

2142 Vilas Communication Hall821 University Ave

Madison, Wis. 53708

ads@dailycardinal.com(608) 262-8000 ext. 201

3

The Daily Cardinal, the first student newspaper at the University of Wisconsin-Madison, was named after the school color and has been a campus mainstay since 1892. It is the nation’s sixth oldest college daily newspaper, behind Harvard, Yale, Princeton, Cornell and Michigan.

The Cardinal publishes 10,000 issues each day Monday through Thursday according to the university’s academic calendar, and updates its website daily.

The Daily Cardinal has won 230 awards and our alumni have won 18 Pulitzer Prizes, a true testament to our journalistic integrity.

Each year, The Daily Cardinal publishes and mails a new student mail-home issue to all incoming freshmen and transfer students.

For more than 120 years, the Cardinal has shaped campus culture by fostering relationships between students, the university and the Madison community.

ABOUT THE CARDINAL

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OUR READERSUW-Madison students, employees and visitors contribute $1.2 trillion to the Dane County economy per year.

66% of students are motivated by coupons to pick up the newspaper.

54% of students often pick up a newspaper on campus if it is convenient for them.

36% of students have access to a car on campus.

Half of students spend more than $50 on dining out per month.

One third of students spend over $150 per month on groceries.

*Statistics from a 2014 survey by the Cardinal

Total Enrollment: 43,275

Undergraduate: 29,504

Graduate: 9,430

Special: 1,815

Professional: 2,526

Faculty and staff: 21,727

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PUBLISHING CALENDAR 2014-’15

= SPECIAL ISSUE

= GAMEDAY ISSUE

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SPECIAL ISSUES 2014-’15Wisconsin Badgers

Purdue Boilermakers

Gameday INSIDEFive things to watch

Saturday +2 Rosters +4

September 21, 2013Camp Randall Stadium

Badgers open Big Ten play vs. Purdue

The Badgers, under first-year defensive coordinator Dave Aranda, unveiled their new 3-4 defensive scheme this year, seeing success in their first three contests.

In recent years, the Badgers have been known to run a tradi-tional 4-3 formation, consisting of four down defensive linemen and three linebackers. First year defensive coordinator, Dave Aranda, had a different vision for the defense. Aranda’s first move was to switch to a 3-4 defensive scheme, consisting of only three down linemen and four linebackers.

The switch in schemes means that the defensive line will, in many cases, have to take

on a double-team, the perfect job for someone like senior nose guard Beau Allen. On the other hand, the linebackers have an increased responsibility to con-tain the outside run attack and fill their assigned gaps, depend-ing on the play.

For obvious reasons, the makeover of the defense wasn’t as easy as it may sound.

“Anytime you’re switching what you’ve been doing for four years, and you’re doing some-thing brand new that you’ve never done before, it’s a chal-lenge,” said redshirt senior defensive end Tyler Dippel. “I think guys really took advan-tage of the time we had in the spring, just working hard to make sure when it got down to season time we were locked in and ready to go.”

The defensive modification required players to take on roles that they may not have had in past years.

“It’s been a little bit differ-ent. I’ve been playing on the line of scrimmage a little bit more, playing against tight-ends and fullbacks a little bit more than I have in the past,” red-shirt senior linebacker Ethan Armstrong said.”

Armstrong and other outside linebackers have found them-selves adjusting to the offensive spread formations, as well. “The biggest change [defending the spread] is against bigger per-sonnel groups. In the two tight ends, two running backs type of stuff, I’m on the line of scrim-mage a lot more.”

Armstrong has handled the change well so far, as he cur-rently stands second on the team in tackles, behind only redshirt senior linebacker Chris Borland.

Although UW has only played three games thus far, the new defensive scheme appears to be promising, especially against the ground attack. Two

of the three games have ended in shutouts, and the majority of Arizona State’s yards last week-end came through the air.

“I think it [3-4 formation] allows us to play our best peo-ple, and be creative in terms of where we’re putting them,” Aranda said. “We will continue to see packages out of that.”

In addition, there has been a noticeable change in style of play.

“The style of a 3 down [defen-sive linemen] that we run, is a very attacking style,” said Dippel. “Guys have a lot more freedom to play their primary and secondary gaps and to make plays.”

Without a doubt, this free-dom and the extra linebacker

has provided the Badgers with more explosiveness and speed on the outside when containing the run.

Even though there has been a change in the big-picture scheme, nothing is set and stone. Aranda plans to adjust to whatever offense the diverse Big Ten Conference has to offer. “I think what well try to do is fit what our people do best versus what the offense does, so that will dictate the match-ups and looks that you’ll see,” Aranda said.

It may only be week four of the season, but thus far the new defensive structure has proved to be a vital piece to the overall success of the team.

Badgers roll with new defensive schemeThe Wisconsin football team’s off-field

changes have brought with them even greater differences on the field this sea-

son. Amidst excitement over a new head coach, new players and even the recently updated scoreboard, possibly the biggest change is the newly constructed defensive scheme.

Story by Blake Duffin

A production of

Tyler DippelRedshirt senior defensive end

Wisconsin Badgers

“When it got down to season time we were locked in and

ready to go.”

Dave ArandaDefensive coordinator

Wisconsin Badgers

“I think it [3-4 formation] allows us to play our best people, and be creative in terms of where

we’re putting them.”

Listen to the weekly

DAILY CARDINAL SPORTSCAST

on dailycardinal.com

Eyes tired of reading? Use your ears!

University of Wisconsin-Madison Complete campus coverage since 1892 dailycardinal.com Thursday, October 6, 2011

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

University of Wisconsin-Madison Complete campus coverage since 1892 dailycardinal.com Welcome Back Fall 2012

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

University of Wisconsin-Madison Complete campus coverage since 1892 dailycardinal.com Monday, November 4, 2013

COURTNEY KESSLER AND HALEY HENSCHEL/THE DAILY CARDINAL

University of Wisconsin-Madison Complete campus coverage since 1892 dailycardinal.com Halloween Issue 2011

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

FALL 2014

WELCOME BACK: Aug. 28GAMEDAY: ongoing Sept.-Nov.

BAR GUIDE: Sept. 25HOMECOMING: Oct. 25

HALLOWEEN GUIDE: Oct. 28HOUSING GUIDE: Nov. 18

FAREWELL: Dec. 11GRADUATION: Dec. 12

SPRING 2015

WELCOME BACK: Jan. 20VALENTINE’S DAY: Feb. 13

ACTION PROJECT: TBDEARTH DAY: April 22FAREWELL: May 4

GRADUATION: May 13

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

University of Wisconsin-Madison Since 1892 dailycardinal.com Spring Commencement Issue 2014

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

University of Wisconsin-Madison Since 1892 dailycardinal.com @dailycardinal

Action Project Issue, March 2014

GRAPHIC BY HALEY HENSCHEL

7

PRINT RATES & SIZESDAILY RATESOpen: $13.00 per column inchAgency: $11.25 per column inchLocal: $11.00 per column inchNon-profit: $9.50 per column inchUW: $7.75 per column inchStudent org: $7.50 per column inch*All rates increase $1/column inch for special issues.

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8

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SUBMITTING YOUR AD Please email all ads to ads@dailycardinal.com by 4 p.m. at least 48 hours prior to desired start time.

9

GAMEDAY2014

A HOMETOWN NEWS LP SPECIAL MARKETING PUBLICATION

GAMEDAY SCHEDULEAugust 30 — vs LSU*•September 6 — vs Western illinois•September 20 — vs Bowling Green•September 27 —vs South Florida•October 4 — at Northwestern•October 11 — vs illinois•October 25 — vs Maryland (Homecoming)*•November 1 — at rutgers•November 8 — at Purdue•November 15 — vs Nebraska •November 22 — at iowa•November 29 — vs Minnesota•

*denotes special gamedays

Wisconsin BadgersPurdue Boilermakers

GamedayINSIDE

Five things to watch Saturday +2 Rosters +4

September 21, 2013Camp Randall Stadium

Badgers open Big Ten play vs. Purdue

GREY SATTERFIELD/CARDINAL FILE PHOTO

The Badgers, under first-year defensive coordinator Dave Aranda, unveiled their new 3-4 defensive scheme this year, seeing success in their first three contests.

In recent years, the Badgers

have been known to run a tradi-

tional 4-3 formation, consisting

of four down defensive linemen

and three linebackers. First year

defensive coordinator, Dave

Aranda, had a different vision

for the defense. Aranda’s first

move was to switch to a 3-4

defensive scheme, consisting of

only three down linemen and

four linebackers.

The switch in schemes

means that the defensive line

will, in many cases, have to take

on a double-team, the perfect

job for someone like senior nose

guard Beau Allen. On the other

hand, the linebackers have an

increased responsibility to con-

tain the outside run attack and

fill their assigned gaps, depend-

ing on the play.For obvious reasons, the

makeover of the defense wasn’t

as easy as it may sound.

“Anytime you’re switching

what you’ve been doing for four

years, and you’re doing some-

thing brand new that you’ve

never done before, it’s a chal-

lenge,” said redshirt senior

defensive end Tyler Dippel. “I

think guys really took advan-

tage of the time we had in the

spring, just working hard to

make sure when it got down to

season time we were locked in

and ready to go.”The defensive modification

required players to take on roles

that they may not have had in

past years.

“It’s been a little bit differ-

ent. I’ve been playing on the

line of scrimmage a little bit

more, playing against tight-ends

and fullbacks a little bit more

than I have in the past,” red-

shirt senior linebacker Ethan

Armstrong said.”

Armstrong and other outside

linebackers have found them-

selves adjusting to the offensive

spread formations, as well. “The

biggest change [defending the

spread] is against bigger per-

sonnel groups. In the two tight

ends, two running backs type

of stuff, I’m on the line of scrim-

mage a lot more.”Armstrong has handled the

change well so far, as he cur-

rently stands second on the

team in tackles, behind only

redshirt senior linebacker

Chris Borland.Although UW has only

played three games thus far, the

new defensive scheme appears

to be promising, especially

against the ground attack. Two

of the three games have ended

in shutouts, and the majority of

Arizona State’s yards last week-

end came through the air.

“I think it [3-4 formation]

allows us to play our best peo-

ple, and be creative in terms

of where we’re putting them,”

Aranda said. “We will continue

to see packages out of that.”

In addition, there has been a

noticeable change in style of play.

“The style of a 3 down [defen-

sive linemen] that we run, is

a very attacking style,” said

Dippel. “Guys have a lot more

freedom to play their primary

and secondary gaps and to

make plays.” Without a doubt, this free-

dom and the extra linebacker

has provided the Badgers with

more explosiveness and speed

on the outside when containing

the run.Even though there has been

a change in the big-picture

scheme, nothing is set and

stone. Aranda plans to adjust

to whatever offense the diverse

Big Ten Conference has to offer.

“I think what well try to do

is fit what our people do best

versus what the offense does,

so that will dictate the match-

ups and looks that you’ll see,”

Aranda said.It may only be week four of

the season, but thus far the new

defensive structure has proved

to be a vital piece to the overall

success of the team.

Badgers roll with new defensive scheme

The Wisconsin football team’s off-field

changes have brought with them even

greater differences on the field this sea-

son. Amidst excitement over a new head coach,

new players and even the recently updated

scoreboard, possibly the biggest change is the

newly constructed defensive scheme.

Story by Blake Duffin

A production of

Tyler Dippel

Redshirt senior defensive endWisconsin Badgers

“When it got down to season

time we were locked in and ready to go.”

Dave ArandaDefensive coordinator

Wisconsin Badgers

“I think it [3-4 formation] allows

us to play our best people, and

be creative in terms of where

we’re putting them.”

Listen to the weekly

DAILY CARDINAL

SPORTSCAST

on dailycardinal.com

Eyes tired of reading? Use your ears!

COVERRATES12 gAMES + THE PoST-SEASon (PEr gAME)1/8 page..............$1351/4 page..............$2551/2 page.............$495Full page.............$785

SingLE gAME1/8 page..............$2251/4 page..............$4411/2 page.............$780Full page...........$1260

SPECiAL gAME1/8 page..............$2551/4 page..............$4711/2 page..............$810Full page...........$1290

Since 1892

The Daily Cardinal produces a special publication, titled gameday, before every Badger football game. Capture the lively spirit and unwavering pride of Wisconsin fans as they flock to Madison to support their favorite team on football Saturdays and gain the invaluable exposure our Gameday issue offers to your target audience.

42,420 copies• of Gameday will be distributed prior to all 12 football Saturdays in The Daily Cardinal and in 14 other Madison-area community newspapers through our partnership with Hometown News LP

An additional • 5,000+ copies are distributed at the 7 home games by Cardinal staffers outside the stadium before kickoff on Saturday

The Daily Cardinal will also produce postseason content•

10

POLICIESGENERAL POLICIESAdvertisement submissions are due two business days prior to publication at 4 p.m. An insertion order must be signed, and the ad must be received by the advertising department by this deadline. All cancellations must also be received in writing two business days prior to publication at 4 p.m.

The advertiser or the advertiser’s agency shall be responsible for the completeness of the information contained in their advertisements.

The Daily Cardinal will not be responsible for any errors after the advertisement is proofed by the advertiser or the advertiser’s agency. All ads designed by The Daily Cardinal are property of The Daily Cardinal unless specific consent is granted.

The Daily Cardinal reserves the right to determine what it deems the primary purpose of any advertisement, and may reject any ad deemed libelous, in poor taste or that may contain false information.

The Daily Cardinal reserves the right to increase ad rates at any time with fair written notice unless a rate change occurs at the culmination of an academic year or semester.

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All advertisements will be billed on a weekly basis unless otherwise •arranged with The Daily Cardinal.

One tearsheet will be billed on a weekly basis unless otherwise arranged •with The Daily Cardinal and will be provided with each invoice unless otherwise arranged with the Advertising department.

Full payment is due within 30 days of the date listed as “Date Running” •on the invoice. Payment becomes delinquent 15 days following the “Date Running.” A two percent late payment charge of the entire ad cost is incurred upon the delinquency and every 30 days thereafter.

Advertisements delinquent 90 days or more may be turned over for •collection upon discretion of the business manager. The Daily Cardinal reserves the right to refuse advertising or require pre-payment from accounts that are past due.

The business manager can, at any time, require an advertiser to pre-pay. •In the event of a forced pre-pay, the pre-pay discount will not be applied.

INSERT POLICIESMinimum order: 5,000Maximum order: 10,000Insert submissions are due at least one week before publication. Inserts must be delivered to Capital Newspapers, Inc. at least one week before publication. Inserts delivered to Capital Newspapers, Inc. must be clearly marked “The Daily Cardinal - publication date.”

Send pre-printed inserts to:Capital Newspapers, Inc. Attn: Kim Wustrack1901 Fish Hatchery Rd.Madison, WI 53713

Questions/comments may be directed to the ad manager at:ads@dailycardinal.com(608) 262-8000 ext. 2012142 Vilas Communication Hall821 University Ave.

11

Since 1892Since 1892

Photos by Courtney Kessler, Nick Monfeli, Tommy Yonash and Grey SatterfieldProduction/Layout by Mara Jezior