UNIVERSITY OF WISCONSIN–MADISON | MADISON, WI 53706 | 608.308-5405 | ALLWAYSFORWARD.ORG

THE DAILY CARDINAL DIGITAL COLLECTION

The Daily Cardinal is the traditional voice of the UW-Madison student population as well as an historic record of campus news and activities. The collection captures generations of UW-Madison student opinion, news, events, and cultural history. Launched in 1892, The Daily Cardinal has published almost continuously and has thrived during the transition from print to a digital-and-print news format. A searchable digital collection of The Daily Cardinal would provide important scholarship, research, and informational value to current students, alumni, and researchers. The collection would build upon completed digital projects, including the Badger yearbooks and the UW Alumni Association magazine. The UW Archives’ most common request is for digital copies of, or content from The Daily Cardinal Collection. The UW-Libraries is partnering with the Daily Cardinal leadership and the Daily Cardinal Alumni Association to make this print collection accessible to the world. With the 125th Anniversary of the Daily Cardinal in 2017, this is a fitting time to make this collection available online. Preserving the student voice of UW-Madison

Access. Currently, the collection can only be accessed with assistance by Library Archives staff. This project will allow for free, online access to the entire collection.

Preservation. The fragile and at-risk newspapers will be digitized as 300 DPI, 24-bit color TIFF files. The original copies will be preserved at the UW Archives and stored at the highest archival quality standards.

Online Search. The digitization process will allow for keyword searching of the articles, headlines, and captions.

UW-Madison's Student Newspaper Tradition

The University of Madison is fortunate to have one of the oldest student managed newspapers. The Daily Cardinal has been the training ground for notable journalists, writers, cartoonists, and professionals in myriad of fields. Establishing this collection online will inspire future students to commit their time to continuing The Daily Cardinal tradition.

Daily Cardinal Collection:

180,000 pages

400 bound books

Printed from 1892-2009

Digital copies since 2009

Size ranges 43-51 cm

UNIVERSITY OF WISCONSIN–MADISON | MADISON, WI 53706 | 608.308-5405 | ALLWAYSFORWARD.ORG

The Daily Cardinal, Issue 1. April 4, 1892

Join the effort. Benefits Include:

•The joy of supporting the dissemination of

knowledge and cultural literacy to the next

generations of the UW-Madison community

and beyond.

•Preserving UW-Madison history and the

accomplishments of generations of students.

•Promote academic and educational access to

an important historical resource.

• Support genealogical research on alumni

and UW faculty.

•Share with the national community the story

of UW-Madison’s long history of journalistic

excellence.

Donate online by credit card via:

Daily Cardinal Online

.

Planned Gift

Funds may also be established and funded

with a future charitable gift annuity or bequest.

Contact:

Ben Strand, development director, 608-308-5405. Ben.Strand@supportuw.org

Our Goal: $120,000. To digitize and provide online access to the digital collection. $30,000. Endowment for curation, sustainability, and intake of future digital content.

UNIVERSITY OF WISCONSIN–MADISON | MADISON, WI 53706 | 608.308-5405 | ALLWAYSFORWARD.ORG

Naming Opportunity:

Benefits: Gift: Number Available

The “Badger” Family Daily Cardinal Digital Collection

Highlighted as named sponsor of the online digital collection.

Biography of individual or family alongside online UWDCC archives.

The endowed fund name would also be listed in honor of the family/individual.

Annual reports from the UW Foundation regarding the financial standing of the fund.

All the cumulative benefits below.

$100,000 1

Decade Sponsor. Sponsorship of Decade (1940-2010). Underwriting of their decade of choice.

Individual noted online as one of the key sponsors of the online digital collection.

Recognized at the unveiling of the Daily Cardinal Collection reception/event

Provided with high quality, framed reproduction of Daily Cardinal #1.

$25,000 6

Daily Cardinal Preservation Club

Name on Plaque in Memorial Library Lobby

$10,000 15

Daily Cardinal Preservation Team

Noted as a donor in the unveiling program.

Provided with communications on the progress of the project.

$1,000 150

Page Turner. A gift of $125, will digitize 190 pages of the Archives.

Invited to the collection unveiling.

$125 1,500

UNIVERSITY OF WISCONSIN–MADISON | MADISON, WI 53706 | 608.308-5405 | ALLWAYSFORWARD.ORG

The Daily Cardinal

The Daily Cardinal is published in print Monday and Thursday and distributed at the University of

Wisconsin-Madison and in the surrounding community with a circulation of 10,000. The Cardinal is

a nonprofit organization run by its staff members and elected editors. It receives no funds from the

university and is completely independent. Operating revenue is generated from advertising and

subscription sales.

The Cardinal was founded in 1892 by William Wesley Young who named the paper after UW-

Madison's official colors, cardinal and white.

The Cardinal is a member of the Associated Collegiate Press and the Wisconsin Newspaper

Association.

UW-Madison Libraries

The heart of every great university is its library. Libraries and students have evolved to meet the

challenges and opportunities that confront us in the new digital age. The UW-Madison Libraries

remain committed to providing transformative digital resources while we uphold our commitment to

preserving access to print and physical collections. The UW-Madison Libraries serve as an open

door for students, faculty, and staff to create their own extraordinary educational paths.

The UW-Madison Libraries are the 11th largest research collection in North America. The Libraries

serve over 4 million visitors a year.

UW Digital Collections Center (UWDCC)

Within the UW-Libraries, the UWDCC, University of Wisconsin Digital Collections Center has

worked collaboratively with UW System faculty, staff, and librarians to create and provide access to

digital resources that support the teaching and research needs of the UW community.

Resources within the collections are free and publicly accessible online. They are organized into

collections that span a range of subjects including art, ecology, literature, history, music, natural

resources, science, social sciences, the State of Wisconsin, and the University of Wisconsin.

UNIVERSITY OF WISCONSIN–MADISON | MADISON, WI 53706 | 608.308-5405 | ALLWAYSFORWARD.ORG

THE DAILY CARDINAL DIGITAL COLLECTION

Online Search. The digitization process will allow for keyword searching of the articles, headlines, and captions. Guests will be able to search by keyword or browse issues of the Daily Cardinal by date. Patrons can also download a single page image or a PDF of an entire issue."

The digitized images will be curated by the UW Digital Collection Center and will be highlighted as a collection within the UW-Madison Collection, alongside the Badger Yearbooks, manuscripts, sound recordings, photographs, maps and other resources deemed important to the study of our state’s university system and its campuses.

Contact: Ben Strand, Development Director 608-308-5405, ben.strand@supportuw.org

UNIVERSITY OF WISCONSIN–MADISON | MADISON, WI 53706 | 608.308-5405 | ALLWAYSFORWARD.ORG

Sample Keyword Search Page:

UNIVERSITY OF WISCONSIN–MADISON | MADISON, WI 53706 | 608.308-5405 | ALLWAYSFORWARD.ORG

Sample Results Page: