the dao of learning: how content strategy supports learning on the web
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The Dao of Learning
by @TylerTate
How content strategy supports learning on the web.
Illustration by Kevin Cornell via A List Apart
Photo by David Woo
Photo by Paul Robertson
Photo by Paul RobertsonPhoto by Mark Hillary
?!Surely there’s a better way?!
Optimising for conversions is tactical.
Optimising for conversions is tactical.
Optimising for learnability is strategic.
We must develop content strategies that help users learn.
Knowledge
Comprehension
Analysis
Synthesis
Evaluation
2 3 4 5 61
The learning process
The learning process2 3 4 5 61
uncertaintyapprehension
Selection
2 3 4 5 61
optimism
The learning process
Selection Exploration
2 3 4 5 61
confusionuncertainty
doubt
The learning process
Selection Exploration Formulation
2 3 4 5 61
confidence
The learning process
Selection Exploration Formulation Collection
2 3 4 5 61
The learning process
Selection Exploration Formulation Collection
2 3 4 5 61
The learning process
The company that best supports the user throughout the entire process has the upper hand in converting that loyal user into a paying customer.
Explore
Flexible filtering
Flexible filtering
Flexible filtering
Personalised Recommendations
Good Content
Refind
Organise
Annotate
Compare
Monitor
Saved Searches
Co"aborate
Companies that help users throughout the entire learning process are more likely to:★ Create passionate, devoted users★ Benefit from the resulting transaction
Users aren’t just conversion metrics.They’re people who need empathy.
“When the teacher has the ability to understand the student’s reactions from the inside and has a sensitive awareness of the way the process of education and learning seems to the student... the likelihood of significant learning is increased.” – Carl Rogers
★ Learning Styles on Johnny Hollandhttp://johnnyholland.org/2011/06/16/learning-styles-the-cognitive-side-of-content/
★ Cognitive Styles on UX Magazinehttp://uxmag.com/design/cognitive-styles
★ Novices Orienteer, Experts Teleport on B&Ahttp://boxesandarrows.com/view/novices-orienteer
ENTERPRISE SEARCHMeetupswww.searchmeetups.com
ENTERPRISESEARCHLondon
ENTERPRISESEARCHFrankfurt
The Dao of Learning
by @TylerTate
How content strategy supports learning on the web.
Illustration by Kevin Cornell via A List Apart