the dawn of smarter search: augmented reality technology and online interaction
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The Dawn of Smarter Search: Augmented Reality Technology and Online Interaction
BRIAN KILCOURSE, Managing Partner, Retail Systems ResearchPARHAM AARABI, CEO, ModiFace
Intro: What Is Smarter Search & Why Should You Care?
Who Am I?
Managing Partner, RSR ResearchAbout RSR A leading source of insights for trends in retail technology, and retail in generalOur Mission: To elevate the conversation about retail technology to a strategic level within the retail enterprise.
www.rsrresearch.com
Problems With Traditional SearchNot enough info Too much info Wrong info
The Original Solution: Smart SearchSmart search was defined as a simple Google-like functionality to search for all the objects that contain a specific set of words
Do Consumers Use Boolean Operators?
Using Boolean logic (AND, OR, NOT or AND NOT) to the search line, eg. AND .
SOURCE: Southern Utah University, 2015
The Challenge For Retailers There are new types of searchable data that are not words & numbers Consumers want simpler (not more complex) ways to get to the most relevant answer to their questions. Consumers want to get from search to visualization effortlessly, so that they can refine their choices (especially when shopping)Its not just for consumers! Enterprises need smarter search too to quickly find both visualizations and traditional alpha numeric data that are relevant, and enable the user to get quickly to the right source.
What Are Retailers Doing Now?Autocomplete recommended listsImages of most relevant productsImages that meet certain criteria (eg. Black pants)
What Could Retailers Be Doing?There are techs today that take smarter search to a whole new level to deliver more personalization: Predictive searchVisual searchAugmented Reality (AR)Example: a recommendation engine that can match your stated and implied preferences to patterns, and make recommendations accordingly
What Could Retailers Be Doing?There are techs today that take smarter search to a whole new level to deliver more personalization: Predictive searchVisual searchAugmented Reality (AR)Example: a recommendation engine that can match your stated and implied preferences to patterns, and make recommendations accordingly
Pinterests Crazy-Fun Visual Search Tool
What Could Retailers Be Doing?There are techs today that take smarter search to a whole new level to deliver more personalization: Predictive SearchVisual SearchAugmented Reality (AR)Example: a recommendation engine that can match your stated and implied preferences to patterns, and make recommendations accordingly
Parham AarabiFounder and CEO, Modiface Inc.
Lets Talk About AR
Key Challenge For Beauty BrandsEngagement + More Sales
70+ Global Beauty Brands Use ModiFace
AR EverywhereAR has a positive impact everywhere that brands and consumers interact
AR EverywhereKey to success is customization (to match brand goals and requirements)
In-Store: Engagement Traffic $$$
CES 2017: ModiFace Mirror Platform
AR 2.0Next Generation Beauty ARMore Intelligent - More RealisticMore Impact
COVERGIRL CUSTOM BLEND
New AI Learns Directly From HumansFuturism: Scientists Make Major Advancement In Artificial Intelligence
Intelligent AR
Clairol MyShade iOS/Android App
Intelligent ARTwo Companies Defining the Future of Skin Care
Automatic Per-Frame Assessment + Simulation
Intelligent ARScientifically Validated Skin Assessment and Simulation Being Launched By Leading Skin-Care Brand in 2017
Intelligent AR
"An unprecedented success, with over 90 million shade try-ons since launch
Bridget DolanVP Innovation, Sephora
Intelligent AR - Live Tutorials
Intelligent AR - Live Scan
Sephora - FB Messenger Color Match
Impact of Lighting
ORIGINALSTATIC RENDERINGMODIFACE LFR
Light Field Rendering (LFR)
Intelligent ARThis and many other awesome features coming soon to Sephora Virtual Artist in 2017!
AR can make a substantial impact Your brand is unique (hence, custom solutions needed)Intelligent AR will disrupt retail