C NFERENCE

PR

GRAMME

“THE SOCCEREX ASIAN FORUM IN JORDAN WILL DEFINITELY BREAK NEW GROUND, NOT ONLY FOR JORDANIAN FOOTBALL, BUT FOR THE DEVELOPMENT OF THE SPORT

ACROSS ASIA, THERE ARE CERTAINLY MANY OPPORTUNITIES IN ASIAN FOOTBALL THAT WE NEED TO TAP INTO AND INVEST IN AND THE SOCCEREX ASIAN FORUM

PROVIDES US WITH AN EXCELLENT OPPORTUNITY TO BRING ALL STAKEHOLDERS TOGETHER IN ORDER FOR US TO REACH OUR FULL POTENTIAL.”

HRH PRINCE ALI BIN AL HUSSEIN OF JORDANVICE PRESIDENT ASIA, FIFA

13-14 MAY 2014THE DEAD SEA, JORDAN

SOCCEREX ASiAN FORuM CONFERENCE PROGRAMME 2014

A group of international football club experts will discuss thechallenges of creating strategies which allows for international expansion into new and sometimes congested markets such as Asia, whilst stillgrowing their commercial portfolio at home.• EbruKöksal-BoardMember-GalatasaraySK• LuisVicente-ChiefCommercial&MarketingOfficer-ValenciaCF• Moderator:EoinConnolly-Editor-SoccerexProMagazine

DAY 1 - STuDiO 1TuESDAY 13TH MAY

With AFC teams making up three of the top ten FIFA ranked women’s nations, AFC Vice President Moya Doddbecoming one of the first women to be co-opted onto the FIFA ExCo and Jordan set to host the FIFA U-17Women’s World Cup 2016, Asia is increasingly becoming a focal point for women’s football. This session will look at the growth of women’s football in Asia, the commercial opportunities associated with it and how the game ishelping to address key political and social issues for women of all ages across Asia. • MoyaDodd-Vice-President-AsianFootballConfederation• SamarNassar-CEO-U17FIFAWomen’sWorldCup2016• MorinaoImaizumi-AssistantDirectorofCoachEducation-JapanFootballAssociation• Moderator:AndrewWarshaw-Journalist-InsideWorldFootball

OPENiNG CEREMONY - 09:30 - 10:15

bREAkiNG bOuNDARiES: wOMEN’S FOOTbAll iN ASiA - 13:30 - 14:15

THE CONTiNENT OF OPPORTuNiTY - 16:30 - 17:30

The Soccerex Asian Forum will be officially declared open with a series of addresses from the Jordanian Royal Family, football administrators, legends of the game and Soccerex chairman.• HRHPrinceAliBinAlHussein-Vice-PresidentAsia-FIFA• AndrewStokes-CEO-MarketingManchester• TonyMartin-Chairman-Soccerex

In one of the most important discussions in the history of Asian football, a panel of the continent’s leading football administrators will take to the stage to discuss the future of Asian football.• HRHPrinceAliBinAlHussein-Vice-PresidentAsia-FIFA• MoyaDodd-Vice-President-AsianFootballConfederation• WinstonLee-GeneralSecretary-SingaporeFootballAssociation• Moderator:DavidDavies-SeniorConsultant-Soccerex

THE FuTuRE iS ASiA - 11:00 - 12:00

With eight years until kick-off, Hassan Al Thawadi, Secretary General of the Supreme Committee for Delivery & Legacy, explains the progress Qatar has made preparing for the 2022 FIFA World CupTM… and what lies ahead forthe future. • NasserAlKhater-ExecutiveDirectorforMarketingandCommunications-SupremeCommitteeforDelivery&Legacy

DEliVERiNG A lEGACY: QATAR’S PROMiSES FOR 2022 COMiNG TO liFE iN 2014 - 15:00 – 15:45

With new Asian countries chosen as destinations for football’s major tournaments, a selection of tournamentexperts will be at the Forum to provide an update on their respective projects and how each tournament ishelping to drive the development of football in the region.• NasserAlKhater-ExecutiveDirectorforMarketingandCommunications-SupremeCommitteeforDelivery&Legacy• MarkFalvo-COO-AFCAsianCupAustralia2015LocalOrganisingCommittee• PitágorasDytz-FederalAttorneyandLegalAdviser-MinistryofSport,Brazil• Moderator:DavidDavies-SeniorConsultant-Soccerex

Asia is a region with drastic differences in wealth and living standards and like all over the world, football has become a vehicle for social movement. Here, a selection CSR experts from international organisations will look at football’s role in addressing the main social issues affecting Asia.• UrsZanitti-CEO-AFDP• IñigoArenillas-AfricaandMiddleEastDirector-RealMadridFoundation• TimVine-HeadofPublicAffairs-ThePremierLeague• JurgenGriesbeck-Founder&CEO-StreetFootballWorld• Moderator:PerRavnOmdal-FormerPresident-NorwayFA

A selection of the world’s biggest footballing legends including Bryan Robson and Ossie Ardiles will take to the stage to provide thoughts on how the four qualified Asian teams will fare at the World Cup, but also give their tips as to who will shine on the greatest stage and who will be crowned champions of the world. • BryanRobson-Legend-ManchesterUnited&England• OssieArdiles-1978FIFAWorldCupTMWinner-Argentina• LouisSaha-Legend-ManchesterUnited&France• Moderator:DavidDavies-SeniorConsultant-Soccerex

DEliVERiNG FOOTbAll’S MAjOR EVENTS TO THE wORlD - 11:45 - 12:45

lEGENDS iN DiSCuSSiON: A wORlD CuP PREViEw - 16:00 - 17:00

TACkliNG CSR iN ASiA - 09:30 - 10:15

SOCCEREX ASiAN FORuM CONFERENCE PROGRAMME 2014

DAY 2 - STuDiO 1wEDNESDAY 14TH MAY

A group of international league and federation chiefs, agencies and sponsors will discuss the development and commercialisation of league football both at home and abroad, with a particular focus on the Asian market. • AdolfoBara-MarketingDirector-LigaNacionaldeFútbolProfesional(LaLiga)• SunilGulati-President-UnitedStatesSoccerFederation• JeffSlack-SeniorVice-PresidentofGlobalFootballDevelopment-IMG• KunihitoMorimura-President&CEO-DentsuSportsAsia• Eng.AdelEzzat-ManagingDirector,Marketing-AbdulLatifJameel(ALJ)• Moderator:KeirRadnedge-Chairman-FootballComissionAIPS

builDiNG lEAGuES: A FOOTbAlliNG bluEPRiNT - 13:45 - 15:15

DAViD DEiN - AN EXPERT’S ViEw OF THE GlObAl GAME - 10:45 - 11:15In discussion with David Davies, David Dein the former Arsenal and FAChairman and one of the most respected figures in football will share his thoughts on the growth of the global game and give his candid views on the hottest topics in football.• DavidDein-FormerVice-Chairman-ArsenalFC&TheFA• Moderator:DavidDavies-SeniorConsultant-Soccerex

SOCCEREX ASiAN FORuM CONFERENCE PROGRAMME 2014

wORkSHOPS - DAY 1 - STuDiO 2TuESDAY 13TH MAY

wORkSHOPS - DAY 2 - STuDiO 2wEDNESDAY 14TH MAY

Digital has both captured the attention of the fans, sponsors and advertisers. In 2013, more advertising dollars were spent on digital than on traditional TV in the US. While clubs make the most of their revenues from Television today, we’ll discuss various strategies to succeed in an ever increasingly rich and complex digital world.• FabriceLorenceau-CEO&Co-founder-YouFoot• MiheerWalavalkar-ChiefBusinessOfficer-YouFoot

FAN ENGAGEMENT: builDiNG wORlDwiDE FOOTbAll COMMuNiTiES - 15:45 - 16:15

A ‘masterclass’ presentation on Liverpool’s online global fan engagement will be delivered focusing on how the club have combined specific club news with cultural events and traditions across a variety of online platforms. • PaulRogers-HeadofInternationalDigitalDevelopment-LiverpoolFC

FAN ENGAGEMENT: THiNkiNG GlObAl, ACTiNG lOCAl 11:15 - 11:45

GlObAl PARTNERS:

T: +44 208 987 5522 E: EnQUIRy@SOCCEREx.COM w: WWW.SOCCEREx.COM/ASIA

CSR: lOCAl CHAllENGES, lOCAl PROjECTS - 15:15 - 16:00With the first CSR session analysing the wider issues involving CSR on the Asia continent, this session will explore a number of local projects beingcarried out across the continent, focusing on the different challenges faced, but the shared goals which are helping to benefit their local communities.• ScottLee-Founder&Director-SpiritofSoccer• SamSchweingruber-Founder-SALTAcademy• Moderator:PerRavnOmdal-FormerPresident-NorwayFA

THE POwER OF THE bROADCAST PRODuCT12:00 – 12:30How delivering a quality and diverse broadcast offering will help recruit and connect to audiences and deliver commercial value. • DavidSim-HeadofFootball&Broadcast-CSMSport&Entertainment

EVENT PARTNERS:

DEliVERiNG lAkSYHA 2022 - 14:15 – 14:45An update on the All-India Football Federation’s ‘Lakshya 2022’ programme will be presented; with a special focus on how the U-17 FIFA World Cup in 2017 in India, is contributing to its successful delivery. • RobertBaan-TechnicalDirector-All-IndiaFootballFederation

A two part workshop on the internationalisation of football – first, theinternational polices of major clubs on reinforcing their global brand, with a particular focus on Asia and second, an analysis of the impact foreign players in domestic leagues have on the success of the national team. • CarloOggero-GeneralManager-GeaWorld• RiccardoCalleri-Vice-President-GeaWorld

THE iNTERNATiONAliSATiON OF MODERN FOOTbAll ON AND OFF THE PiTCH - 10:15 - 10:45