the decline of news
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The Decline of News, The Rise of Connection and The Battle For Your Mind Presented to the Community Indicators Consortium, October 2nd, 2009TRANSCRIPT
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04/11/2023 The Decline of News 1
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The Decline of News,The Rise of Connection and
The Battle For Your Mind
By Thomas Paper
For the CIC Conference, October 1-2, 2009
Webster Pacific
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The Decline of News
• What’s going on?– TRANSFORMATION– DESTRUCTION OF DEFINITIONS
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04/11/2023 The Decline of News 4Source: http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx , Morgan Stanley, IAB
$0
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$ M
illio
nsUS Newspaper Advertising Revenues
Newspaper Print
Newspaper Online
Total US Online
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Data360 BACN
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TV and Online News
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Who’s Killing The Media?
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• W – W – W – W – W• The lead• The pyramid
Definitions Are Changing
Traditional Journalism New “Journalism”• Political• Sensational• Single-issue
“What gave newspapers their value was the mission and promise of journalism – the hope that someone was getting paid to wade into the daily tide of manure, sort through the deliberate lies and cunning half-truths, and tell a story straight.”
Mark BowdenThe Atlantic, October 2009
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What is news?What is journalism?
No one knows….
What do we know?
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Information (news) is like food.
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Information (media) is like food.
We’re being fed junk.
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“We don’t have information overload; we have filter failure.”
“Cognitive Surplus”Clay Shirky
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Need to Filter!
Basic Choice• Newspaper (also web)• TV news (also web)• Magazines (also web)• Blogs• Phone / PDA• Text Message• Email • Social networks
Filtered Choice• Email alerts• Hyper-local news• Tweetdeck/retweets• NYT most-emailed• Blog discussion threads• Groups on social
networks
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The Rise of Connection
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How Big is The Web?
1998 1999 2000 2006 20070
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Number of Websites on World Wide Web
Mill
ions
of W
ebsi
tes
Source: http://www.pandia.com/sew/383-web-size.html
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Source: Dave McClure
What’s the limit? >>> “Dunbar’s Number”
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http://blogs.oracle.com/retail/TouchGraph.html
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Social Networks Overtake Porn
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Connections are like food.
We’re being fed junk.
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The Science of Networks Can Help
• Networks is any system of:– nodes– links– hubs
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Two Kinds Of NetworksRandom Networks
• Links Made Randomly
Scale-Free Networks
• Links Made Based Upon “Preferential Attachment”
• Believed to explain social networks and the world wide web
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FOLD # LAYERS OF PAPER Miles 1 2 0.00 2 4 0.00 3 8 0.00 4 16 0.00 5 32 0.00 6 64 0.00 7 128 0.00 8 256 0.00 9 512 0.00
10 1,024 0.00 11 2,048 0.00 12 4,096 0.00 13 8,192 0.00 14 16,384 0.00 15 32,768 0.00 16 65,536 0.01 17 131,072 0.01 18 262,144 0.02 19 524,288 0.04 20 1,048,576 0.09 21 2,097,152 0.17 22 4,194,304 0.35 23 8,388,608 0.69 24 16,777,216 1.39 25 33,554,432 2.77 26 67,108,864 5.55 27 134,217,728 11.09 28 268,435,456 22.19 29 536,870,912 44.37 30 1,073,741,824 88.75 31 2,147,483,648 177.50 32 4,294,967,296 355.00 33 8,589,934,592 709.99 34 17,179,869,184 1,419.99 35 34,359,738,368 2,839.97 36 68,719,476,736 5,679.94 37 137,438,953,472 11,359.89 38 274,877,906,944 22,719.77 39 549,755,813,888 45,439.54 40 1,099,511,627,776 90,879.08 41 2,199,023,255,552 181,758.16 42 4,398,046,511,104 363,516.33 43 8,796,093,022,208 727,032.66 44 17,592,186,044,416 1,454,065.31 45 35,184,372,088,832 2,908,130.62 46 70,368,744,177,664 5,816,261.25 47 140,737,488,355,328 11,632,522.49 48 281,474,976,710,656 23,265,044.98 49 562,949,953,421,312 46,530,089.96 50 1,125,899,906,842,620 93,060,179.92
Layers of paper 1,125,899,906,842,620 Paper Thickness (inches) 0.0052 # Inches after 50 folds 5,896,293,000,000 Inches Per Mile 63,360 Miles Thick 93,060,180
km Earth to Sun 150,000,000km per mile 1.61Miles Earth to Sun 93,000,000
Thickness After 50 Folds
Earth to Sun Distance
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iles
Number of Folds
Thickness of Paper After X Folds
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Band Together!
• Connect sites & relationships• Common & Connected indicators• Common brand
• Greater attention and mindshare
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The Battle For Your Mind
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Work, Church & School
Family, friends & community
Sports & hobbies
Television & Radio Newspapers & Magazines
Competing for Mindshare
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Competing for MindshareData Democratization
Brands & advertising
Internet, blogs & email
Community Indicators
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We’re competing with junk.
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Be Creative!
1)Stories 2)References3)Bottom up
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Stories > Data
Carnegie Mellon University
Save the Children
$1.14 vs. $2.38
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Movie Popcorn
The Washington post media critic Howard Kurtz has described how the Center for Science in the Public Interest created a public furor over saturated fat in movie theater popcorn. The CSPI “carefully stage-managed the news,” Kurtz wrote (1994), by…holding a news conference that featured “colorful visuals” and “tantalizing sound bites.”
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Emotion & Data
Emotion
Data
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References > Promotions
What customer surveying question leads to “long-term profitable growth?”
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The Ultimate Question“How likely is it that you would recommend Company X to a friend or colleague?”
910 8 7 6 5 4 3 2 1 0
Not at all likely
Extremely likely
Promoter DetractorPassive
#Promoters - #Detractors
(#Promoters + #Detractors) x 100Net Promoter Score (NPS) =
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Example: NPS for Schools
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NPS For Communities?
• How likely are you to recommend YOUR CITY to a friend or colleague?
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Bottom up > Top down
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Types of “New Media”Blogs, user-generated content, podcasts
Social networks and virtual worlds
Wikis and open source
Forums, ratings and reviews
Tags RSS & Widgets
How they work / examples
Facebook, Myspace, LinkedIn --- Second Life
Wikipedia (wiki)Linux (open source) – key is collaboration.
Amazon book reviews, and eBags are examples.
Also called “folksonomy”, Del.icio.us is most used tagging application
RSS = tool that brings you updates. Widgets= mini-applications, bolt on to blogs, etc.
Participation Blog reading one of most popular activities. 25% of Americans read blogs.
25% of Americans visit a social networking site monthly.
22% of Americans use Wikipedia; only 6% contribute to a wiki.
20% of Americans participate.
7% of Americans use tags.
23% of Americans have personalized homepages that rely on RSS.
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Volunteers & Ratings
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What Data360 is Doing
• A Wiki for data – – open source – non-profit - free
• Common/shared database – collaborative• Conversational
– Editors & visitors• Dynamic
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Graphs connected to shared database.
Comparable to data from other sources.
Name of editor(s)
Editor comments.
Text box for free-form comments.
Sources
Comments from visitors.
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Dynamic Graphing on Data360
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News is declining.
We’re being fed junk.
Need to Filter!
Connection is rising.
We’re being fed junk.
Band Together!
There’s a battle for our minds.
We’re fighting junk.
Be Creative!
1. 2. 3.