the definite guide to online lead generation (data driven ways to increase leads)
TRANSCRIPT
THE
DEFINITIVE
GUIDE TO
GENERATING
LEADS
In order to maximize your revenue,
you need at least 2 channels of
lead capture:
• One for those who are in the 4%
– or ready to buy now
• And something for the vast
majority – the 96% who aren’t
ready to buy now
Good housekeeping
for those hungry to
buy now:
Make sure your contact
details and a call to
action are obvious on
every page
Always place your
phone number on the
page
+ 1.8% in conversions
Make sure your copy
really ‘sells’ what your
products & services are
+ 30% in conversions
Use emotional words,
not necessarily just
product facts.
From Apple:
Create a Lead Magnet
The simplest way to
generate leads is to help
your users before they
buy from you
How to get your Lead
Magnet in the hands of
your ideal customers
Dan Zarrella
Popups don’t effect bounce rate, but do
enhance subscription rate
Use Lead Generation Cards on Twitter to
generate social media leads
Montys Monkey Cooking
What to Test
1 vs 2 step opt in
Make sure your site works on mobile
Shopify stores have more mobile than desktop
visitors
Shopify
Split test CTA
Content Verve
Split test colours
Content Verve
Give away a free trial
Marketing Experiments
Allow people to use a free tool
HubspotZarrella
Try different headlines
Try a video for 216% increase in conversions
Conversion Rockers
Hold a webinar
Wider Funnel
Keep testing, testing, testing
Sidebar: 2.7%
In the byline – 0.6%
Sticky Widget – 0.8%
Sumo Me List Builder – 5.2%
Header Course - 28% (slightly skewed as it only includes
those who clicked on the actual page)
Exit popup – 3.3%
Specific Bonuses related to the post- 21%
Welcome Gate – 14.89%
Landing Pages from Blog posts – 1.9%
A contest – 39%
VideoFruit
To see all the detail from the studies and a free
cheat sheet on this deck, please go to:
www.js-marketing.com
And learn how to generate
leads from any source – and
every social network