The Concentrated Wisdom of Branding Masters

Branding is probably one of the most important subjects in the world

It’s applied across organizations & industries

There are many new facets of branding being discovered … everyday

If you were reading a book on branding you’d want it to cover

many different aspects

With each aspect covered by an expert

Imagine a book that holds the wisdom Of 20 Authors Who Have Written All These Books…

The quality of a book depends on the topics and their authors

Topics Covered

• Positioning• Brand Meaning• The Power of Stories in

Brand Building & Identity• Brand Authenticity• Living The Brand• Co-Branding• Branding & Co-creation• Employer Branding• Brand Valuation

• Challenger Branding• Building Brand

Communities• Emotion in Branding

• Lovemarks • Passion Brands

• Branding With A Cause• Brand Innovation

• Global Brand Strategy• Brands as Belief Systems

The Contributing Authors

• Al Ries• Mark Batey• John Simmons• Michael Beverland• Nicholas Ind• Clare Fuller• Arunima Kapoor• Richard Mosley• Jan Lindemann• Tom Blackett

• Adam Morgan• Douglas Atkin• Daryl Travis

• Kevin Roberts• Helen Edwards

• Derek Day• Kartikeya Kompella • Jean Noel Kapferer• Sicco Van Gelder• Patrick Hanlon

With these authors, you know you’re in good hands!

The Definitive Book of Branding

• Carefully chosen topics representing the best of classic and contemporary

• An eclectic set of highly respected branding gurus

• Each a specialist in their topic

• Wide coverage of topics for a comprehensive perspective

The Advantage Of This Approach

• Each author is a best in class expert on their subject

• Enabling explanation of complex concepts with brevity and clarity

• Packing more material into each chapter

• Access to the latest cases, examples and research

If the reader needs more knowledge on any topic, they can read the

respective author’s book on the subject

What Have Experts Said About This Book?

Harvard Business School

“The Definitive Book of Branding covers many extremely important aspects of branding.

The authors are all experts on their respective topics and express their opinions with candor.

The diversity of thoughts and opinions makes the book do what a collection should – provoke deep thinking on the subject. This book is a valuable resource for professionals and students.” Professor John Quelch - Charles Edward Wilson Professor of Business Administration at Harvard Business School.

London Business School

“The Definitive Book of Branding brings together the field’s experts to provide a comprehensive, intelligent overview of the most important strategic and tactical elements of brand management.

For marketing and brand managers, The Definitive Book of Branding offers state-of-the art frameworks and best-practice examples to hone their ability to build, understand, and develop brands.

A definitive read!”

Professor Simona Botti, London Business School

Professor David Aaker

“ You will benefit from the amazing scope of content, perspectives, and authors in ‘The Definitive Book of Branding’.

There are original and useful ideas in every chapter.” David Aaker author of Brand Relevance: Making Competitors Irrelevant.

Publicis Groupe

“Kartik Kompella has succeeded in an impossible task: editing the ''ultimate" book on branding with great authors, be they professors or practitioners.

I read it, loved it and recommend it to all students, marketers or advertisers interested in building, expanding and developing brands.”

Maurice LevyChairman Publicis Groupe

McCann Worldgroup“For those of you who have managed, over the past five years, to read all of the leading authors, articles and books on modern day marketing and communications, this book might pass simply as a refresher.

For the rest of us mere mortals, this book is a superb collection of the world’s best and brightest marketing specialists; and one that I highly recommend.

By keeping the unique original style and tone of the contributing authors within a concise chapter format, Kartik is able to deliver an engaging, accessible and enjoyable journey through the best thinking of today’s industry leaders and so avoid the turgidity of what is otherwise often found.”

Charles Cadell, President - Asia Pacific, McCann Worldgroup

Tuck School of Business

“The Definitive Book of Branding lives up to its name with an absolutely all-star set of contributors who offer key branding insights and guidelines from their unique vantage points. You won’t find a more valuable compendium on branding out there -- this is definitely a book to buy and study!” Professor Kevin Lane Keller E.B. Osborn Professor of Marketing Tuck School of Business

Philip Chapman, Mondelez“Kompella has marshalled an outstanding body of Brand thought, both contemporary and timeless, paying into my own beliefs and prejudices.

Brands that keep winning are built to make the world a little better every day, built with clarity of purpose and authenticity behind causes which resonate.

They create compelling connections and new perspectives which celebrate their unique brand distinctiveness through everything that they do, every day.

This book is a great starting point to understanding branding success today.”

Phil Chapman, Vice President Equity and Communication- Global Chocolate, Mondelēz International

More Reviews on www.tdbb.info(thedefinitivebookofbranding)

Why Do You Need To Buy This Book ?

• Exposure to a key set of branding concepts

• Representing classic and contemporary topics

• Written by a set of best in class experts on these topics

• Providing a comprehensive perspective of the subject

• Practical examples. Real life cases !

Available on all leading book portals, buy your copy today !

Ask your local library to buy a copy today !

Want More Details ?Visit www.tdbb.info

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