the department of health - centre for health protection · to increase awareness / understanding of...
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The Department of Health
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E-engagement using Facebook may be effective for publicity of OD in the local setting Top 3 reasons for registration at CODR Want to help others / seeing it as an act that should p g
be done Emotionally touched by stories of successful organ
donation reported in the mediap Clicking into and making registration through the CODR
website while web surfing Female gender, higher education level, and being single Female gender, higher education level, and being single
or married but without children were associated with more willingness to donate They are likely to be Facebook playersy y p y
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ObjectivesObjectives To increase awareness / understanding of the
subject of “organ donation” To appeal to Facebook users’ emotions and call
for support for organ donation To provide a convenient means to register at To provide a convenient means to register at
CODR
Developed by DH in collaboration with FHB, dHA, HKMA and various NGO partners
Officially launched on 16 August 2011htt // g d ti g hk/f g http://www.organdonation.gov.hk/fanpage
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N Ph
Like to become a fansLike to become a fans
OD LogoA d
New Photos
And sections
WallWall
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Wall announcementsWall announcements
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Online PollingOnline Polling
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Allow fans to submit touching stories, which Allow fans to submit touching stories, which will be vetted and revised if needed
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Announcement to variousAnnouncement to variousstakeholders upon officiallaunch and ask them toi i finvite more fans
Placement of E-banner at various websitesCODR website CODR website
DH website CHP website www.gov.hk website
Online advertising via yahoo! And MSN
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No of Fans Registered at the OD FB Fan Page TC version
813862
900
1000
No. of Fans Registered at the OD FB Fan Page TC version
529581
630
728
813
600
700
800
283318
407
501 529
300
400
500
85150
0
100
200
16-A
ug-1
117
-Aug
-11
18-A
ug-1
119
-Aug
-11
20-A
ug-1
121
-Aug
-11
22-A
ug-1
123
-Aug
-11
24-A
ug-1
125
-Aug
-11
26-A
ug-1
127
-Aug
-11
28-A
ug-1
129
-Aug
-11
30-A
ug-1
131
-Aug
-11
01-S
ep-1
102
-Sep
-11
03-S
ep-1
104
-Sep
-11
05-S
ep-1
106
-Sep
-11
07-S
ep-1
108
-Sep
-11
09-S
ep-1
110
-Sep
-11
11-S
ep-1
112
-Sep
-11
13-S
ep-1
114
-Sep
-11
15-S
ep-1
1
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A form of social mediaA form of social media Targets the younger population Potential for viral marketinggA collaborative effort
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Thank you