the design aesthetic · scroll™ current modern ... dinnerware patterns. urban leather lava rustic...
TRANSCRIPT
THE
LOOK BOOK
DESIGN AESTHETIC
DESIGN AESTHETICTHE
“Tableware design is contextual. It follows a restaurant’s interior and architectural vision.
When your tabletop is unified with your property’s aesthetic goals, it creates culinary
harmony. This atmosphere is a powerful extension of your brand.”
“Culinary harmony is a facet of hospitality that helps your guests experience flavor
through thoughtful multi-sensory engagement.”
“Unify tabletop design with restaurant aesthetic.”
Paul Gebhardt SVP Design and Creative Director
SELECT
Select your “DESIGN AESTHETIC”
(determine your interior)
THEN
OR
SELECTING A DESIGN AESTHETIC
Define your “DESIGN AESTHETIC” (emulates your current interior)
CLASSIC
UNIFY
Choose a pattern that falls into your “DESIGN AESTHETIC”
DECORATIVE MODERN ARTISAN
DEFINE
CLASSIC •elegant • traditional • vintage
DECORATIVE • ornate • opulent • luxurious
MODERN • clean • simple • stylish
ARTISAN • rustic • hand made • natural
CLASSIC• elegant • traditional • vintage
lighting
finishes
food styleinterior design
Classic design transposes architectural geometry often found in the exterior and interior details of commercial and residential buildings. Classic details are generally mathematically definable geometry. Rejecting ornament, they are purposeful, and often use primary colors and dramatic horizontal lines. Consider the details of colonial homes with a no-nonsense style that feels cozy and familiar.
Symmetrical, purposeful tabletop offerings fit within classic design.
DECORATIVE • ornate • opulent • luxurious
lighting
finishes
interior designfood style
Decorative design is generally organic and inspired by nature. Floral themes and acanthus leaf ornamentation is central to decorative design, used like a language to express movement. Ornamental details are almost always stylized interpretations and celebrations of the natural world.
Tableware using this aesthetic can include links to both shape and surface designs. Color enamel and decals are used to further link the tabletop to the natural world.
MODERN clean • simple • stylish
lighting
finishes
food styleinterior design
Modern design is primarily shape driven with popular principles such as “less is more” and form follows function.” Futuristic shapes and forms are often found in modern designs, with a light, natural sensibility of texture, asymmetric shapes and unusual combinations of finishes.
Organic, futuristic shapes will make up the tabletop products that fit within modern designs.
ARTISAN rustic • hand made • natural
lighting
finishes
interior designfood style
Artisan design elements include rustic, yet polished interior décor, often with textures woven throughout the look. Neutral or muted colors with hints of warmth and greenery are popular to tie the design to its natural roots. Organic, wooden furniture and natural stone surfaces fit within the artisanal design look.
Tabletops should merge a vision of the artisanal culinary arts with the enjoyment of hand-crafted tableware.
Glacier™
CLASSIC dinnerware patterns
ManhattanBright WhiteShape 2000™
Classic/Neo-Classic™Classic Coupe™
Botticelli™
Cream White Ware Ovation™
Radioso™ Anelli™
CLASSIC
Verge
New Rim II™Barcelona™ Patrician™Bellini™ Rhodes™Corelli™ Needlepoint™
CLASSIC flatware patterns
Scarlatti™
Rhodes™ Scarlatti™
CLASSIC
Baguette™Lexington™New York™ Colosseum™Unity™ Heavy Windsor™
DECORATIVE dinnerware patterns
Ivy Flourish™
Lancaster Garden™ Grey Lancaster Garden™ BlueLancaster Garden™
Francia™Pensato™
Arcadia™
Caprice ™
Briana™
Caprice™ Manhattan Black
DECORATIVE
Vision™
Studio Pottery Cloud
Arbor Rose™ Chateau™ Cheviot™ Ivy Flourish™
DECORATIVE flatware patterns
Juilliard™
DECORATIVE flatware patterns
Melinda III™ Michelangelo™ Rosewood™ Satinique™
DECORATIVE
Scroll™
Current
MODERN dinnerware patterns
Fusion™
Lancaster Garden™ White
Stage
Lines Zen
Circa™
Stealth™
Mood
Perimeter
Lines (Square)
MODERN
Apex™ Libra™ Mascagni™ Rio™
MODERN flatware patterns
Chef’s Table™ Chef’s Table™ Satin
Verge™ Flight™ Perimeter™ Reflections™Stiletto™ Satin Fulcrum™
MODERN
Terra Verde (Dusk)
Urban Storm
Knit Marble
Studio Pottery (Celadon) Studio Pottery (Blue Moss)
ARTISAN dinnerware patterns
Urban Leather Lava
Rustic (Chestnut)Rustic (Crimson)Rustic (Sama)
ARTISAN
Chef’s Table™ Hammered Cooper™Lexia™
ARTISAN flatware patterns
Cabria™ Wyatt™ Colton™
ARTISAN
All pattern names and designs are intellectual properties of Oneida, Ltd., a subsidiary of The Oneida Group Inc. Oneida® is a registered trademark of Oneida, Ltd. in the U.S. and
certain countries. 200 S. Civic Center Drive, Suite 700, Columbus, OH 43215. ©2018 Oneida, Ltd. All rights reserved.
World Headquarters200 Civic Center Drive
Suite 700Columbus, OH 43215
USA
Customer ServicePhone: 1.800.828.7033
foodservice.oneida.com
Pro16682/0518