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Teaching and LearningTeaching and Learning

ActivitiesActivities

• Workshop

• Assignment Work

•

Questions and answers

7/21/2019 The Development Manager - LO3 - Task 3

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Learning Objective 3Learning Objective 3

LO3 Be able to show managerial skills within

a business and services context•3. lead and motivate a team to achieve anagreed goal or objective

•

3.! justi"# managerial decisions made tosupport achievement o" agreed goal orobjective and recommendations "orimprovements

7/21/2019 The Development Manager - LO3 - Task 3

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Assignment Brie" Assignment Brie" 

• $or this task assume that #ou are workingas a team leader or a project manager at

 %homas &ook .• 'sing an example o" a speci(c %homas

&ook) #ou are re*uired to show how #ouwill lead and motivate a team to achieve

an agreed goal or objective and to justi"#managerial decisions made to supportachievement o" agreed goal or objectiveand recommendations "or improvements.

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Starting Task 3Starting Task 3

• &hoose a speci(c business

organisation +%homas &ook ,• &hoose a "uture goal

• -denti"# the skills needed+personal and material,

•  %hing how #ou can developthem

•  %hink how #ou can justi"# them

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Sample Structure (3.1Sample Structure (3.1

• -ntroduction

•

&hapter - Leading andmotivating+overview,

• &hapter -- %eam anagement and

anagement /kills• &hapter --- 0our case stud# and #our

goal

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&hapter - Leading andmotivating +overview,

• -mportance o" leadership

• Leadership approaches

• otivational theories and practicalimplications

1e"erences and a good structure areessential2

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&hapter -- %eam anageme&hapter -- %eam anagemen

and anagement /killsand anagement /kills

• anagement theories

• anagement skills• ssentials o" %eamwork4 wh# is it

important5

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&hapter --- 0our case&hapter --- 0our case

stud#stud#

 +%homas &ook,

• -ntroduce #our case stud#

•

-ntroduce #our chosen goal• xplain which skills are relevant in

#our example

6B2 7o not justi"# them2 %his goes tothe next chapter2

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Sample Structure (3.2Sample Structure (3.2

• &hapter - 8usti(cation

o" #our approach• &hapter -- valuation

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Chapter I Justicati!nChapter I Justicati!n

• xplain how #our approach will take

#ou to the desired results• 9rovide details about #our

managerial decisions

• /uggest areas o" improvements

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Chapter II "valuati!nChapter II "valuati!n

• valuate #our managerial decisions

•  %r# to anal#se what can go wrong inthat process

• ake sure #our anal#sis is based onone relevant theor#

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Academic LiteratureAcademic Literature

• Bl#the)8.+!:::, Marketing Communications. $%49rentice ;all

• &ook) /. +!::,. Customer care excellence:How to create an efective customer ocus. +<thd.,. London4 =ogan 9age

•

$ill)& +>>>, Marketing Communications:Contexts, Contents and Strategies. $%4 9rentice;all

• $ors#the) 9. +>>>, Communicating With

Customers. Orion Business.