i

THE DEVELOPMENT OF ISLAMIC EDUCATION

INSTITUTION

BY STRENGTHENING OF THE PUBLIC RELATIONS

AT SD MUHAMMADIYAH 08 DAU

THESIS

Summited to Faculty of Islamic Religion University of Muhammadiyah Malang

to fulfill one of requirements in completing Bachelor Degree

By:

Moh. Harrid Alal Khoiri 201310010311091

TARBIYAH DEPARTMENT

FACULTY OF ISLAMIC STUDIES

UNIVERSITY OF MUHAMMADIYAH MALANG

2017

iii

viii

THE PREFACE

Alhamdulillah, all praise the presence of Allah SWT. over all, grace and

the grace of him so that the author can complete a thesis entitled "The

Development of Islamic Education Institution by Strengthening of The Public

Relations At SD Muhammadiyah 08 Dau". Blessings and greetings may still pause

to Prophet Muhammad. who have given a minimal model is good to all his people

so that they can live happy and happy in the world and the hereafter, in

accordance with the teachings of Allah SWT.

The authors are aware of this thesis in the completion of the guidance and

help of various parties. Therefore, on this occasion the authors convey a thank you

to:

1. My father, Mr. Ahmad Nusip and My mother, deceased Mrs. Iftiha, who

constantly encourage the author at any time both in terms of worship nor

academic. Thank you very much my mom and dad for all.

2. M. Fauzan, M.Pd as Rector of the Muhamamdiyah University of Malang,

which has provided an opportunity for the studied at the Muhammadiyah

University of Malang.

3. Prof. Tobroni, M.Si, as the Dean of the Faculty of Islamic Studies,

Muhammadiyah University of Malang and its staff.

4. Nur Afifah Km., S.PdI, M.Kes as Chairman of the Islamic Education

Departement of The Faculty of Islamic Studies, Muhammadiyah University

of Malang.

ix

5. Prof. Tobroni, M.Si as lecturer supervisor I have delighted in providing

guidance, direction, and the outpouring of hearts author so that this work can

be resolved properly.

6. Dr. Khozin, M.Si, as lecturer supervisor II who has guided with patience so

that this work can be resolved properly.

7. School staffs of SD Muhammadiyah 08 Dau that permited me to take the

research in this school.

8. Large families of Abdul Ghoni, Brothers and sisters, auntie and uncle are

always there and become a passion encouragement for the author.

9. The father and mother and all Lecturers in the Department of administration

staff of Tarbiyah, Faculty of Islamic Studies, Muhammadiyah University of

Malang.

10. Friends of compatriots Tarbiyah B 2013, which has accompanied and be

complementary to life during the journey the author struggling to smooth

academic field.

11. Great family PPUT 2013, thank you for all the togetherness time. Although

the togetherness in the dormitory only two years, but hard-happy togetherness

we will always remember going.

12. All of the parties cannot be the author mentioned the name one by one,

The writer can only say thank you, may your motivation, referrals, help

and support is geared towards goodness and get enough reward from Allah.

Malang, 10 december 2017

Moh. Harrid Alal Khoiri

xiv

TABLE OF CONTENTS

TITLE ....................................................................................................................................................................................... i

APPROVAL SHEET .................................................................................. ii

PAGE OF CERTIFICATION ................................................................... iii

MOTTO .................................................................................................................. iv

DEDICATION ........................................................................................................ v

STATEMENT LETTER .............................................................................. vi

ABSTRAK .............................................................................................................. vii

THE PREFACE .......................................................................................... viii

TRANSLITERISASI GUIDELINES ................................................................... x

TABLE OF CONTENTS ........................................................................................... xiv

LIST of TABLES ........................................................................................................ xvi

LIST of APPENDIXS ................................................................................................. xvii

CHAPTER I: INTRODUCTION

A. Background of Study ................................................................... 1

B. Research Problem ........................................................................ 5

C. Purpose of Research ............................................................. 6

D. Benefits of Research .......................................................... 6

E. Limitation of Term .......................................................... 7

F. . Review of Literature ..................................................... 8

G. Systematic Process of Writing .................................................... 17

CHAPTER II: REVIEW OF LITERATURE

A. The Sense of Public Relations..................................................... 19

B. The Purpose and Function of Public Relations ........................... 24 C. Duties and Obligations of Public Relations ................................ 33 D. Functions Of Public Relations Management ............................... 37

1. Planning ................................................................................... 37

2. Organizing ............................................................................... 40

3. Monitoring and Evaluation ...................................................... 41

4. Controlling .............................................................................. 44

E. Public Relations in School Administration ................................. 45

F.The Urgency of The Relationship With The

Community In School Education ................................................ 48 G.Implementation The Principles of The Relationship

With Schools Community ........................................................... 50

CHAPTER III: RESEARCH METHODOLOGY

A. Research Approach ..................................................................... 57

B. Type of Research ......................................................................... 58

C. Location of Research ................................................................... 59

D. The Source of Data...................................................................... 60

E. Data Collection Thecniques ......................................................... 61

F. Data Analysis Thecniques ........................................................... 64

CHAPTER IV: THE RESEARCH RESULTS

A. Profile of SD Muhammadiyah 08 Dau ...................................................... 66

1. History of Founding SD Muhammadiyah 08 Dau .................... 66

2. The Vision and Mission of SD Muhammadiyah 08 Dau ....... 68

3. The Purpose of SD Muhammadiyah 08 Dau .......................... 69

xv

4. School Programs ..................................................................... 70

5. The Curriculum Of SD Muhammadiyah 08 Dau .................... 74

6. The State Of Students .............................................................. 75

7. Student Achievement .............................................................. 75

8. State Teachers, Teacher Data and Employee SD

Muhammadiyah 08 Dau ......................................................... 76

9. Environmental Conditions Of Communities ........................... 78

10. School Infrastructure ............................................................. 79

11. The Public Relations in SD Muhammadiyah 08 Dau ........... 79

B. Presentation and Data analysis .................................................... 81

1. The Views of Citizens in SD Muhammadiyah 08

Dau for The Importance of Public Relations In

Development SD Muhammadiyah 08 Dau ............................. 81

2. Supporting and Obstacle Factors The Role of Public

Relations In Developing Muhammadiyah SD 08

Dau.......................................................................................... 83

3. Solutions to Obstacles of Public Relations Roles in

Developing SD Muhammadiyah 08 Dau................................ 86

CHAPTER V: CLOSING

A. Conclusen .................................................................................... 88

B. Suggestion ................................................................................... 90

REFERENCES ...................................................................................................... 92

APPENDIXS .......................................................................................................... 97

Appendix I........................................................................................ 97

Appendix II ...................................................................................... 117

Appendix III ..................................................................................... 119

Appendix IV ..................................................................................... 120

xvii

LIST OF APPENDIX

Apendix I LIST OF TABLES ................................................................................. 97

Apendix II INSTRUMEN WAWANCARA ........................................................... 117

Apendix III PEDOMAN OBSERVASI .................................................................. 119

Apendix IV PEDOMAN DOKUMENTASI ........................................................... 120

92

REFERENCES

Adnan, Hamdan dan Hafied Cangara. (1996). Prinsip-Prinsip Hubungan

Masyarakat. Surabaya: Usaha Nasional.

Ahmadi, Abu dan Nur uhbiyati. (1991). Ilmu Pendidikan Islam. Jakarta: Rineka

Cipata.

Anggoro, M. L. (2002). Teori dan Profesi Kehumasan Serta Aplikasinya di

Indonesia. Jakarta: Bumi Aksara.

Arikunto, S. (1991). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta:

Rineka Cipta.

Coulsan, Colin dan Thomas. (2002). Public Relations Pedoman Praktis untuk PR.

Jakarta: Sinar Grafika Offset.

Cutlip, Scott M. dan Center. (2000). Effective Public Relations. Madison: Prentice

Hall.

Fajar, A. M. (1998). Madrasah dan Tantangan Modernitas. Bandung: Mizan.

Fitzpatrick, Jody. (2009). Evaluation in Action: Interviews With Expert

Evaluators. Los Angeles: SAGE Publication

Hadi, S. (1989). Metode Research. Yogyakarta: Andi Ofset .

Handayaningrat, S. (1992). Pengantar Studi Ilmu Administrasi dan Management.

Jakarta: Gurung Agung.

Haryanto, Rudy. (Juni 2012). Pengembangan Strategi Pemasaran dan

Manajemen Hubungan Masyarakat dalam Meningkatkan Peminat

Layanan Pendidikan. Jurnal Ekonomi dan Bisnis, vol. 2, No. 1.

Hasbullah. (1996). Kapita Selekta Pendidikan Islam. Jakarta: PT. Raja Grafindo.

93

Kahfina, Ba’arvah. (2011). Kapital Sosial pada Lembaga Madrasah (Studi Kasus

Madrasah Tsanawiyah Pembangunan UIN Jakarta). Skripsi tidak

dipublikasikan. Jakarta.

Ivancevich, John M. (2001). Human Resource Management..Eighth Edition,

International Edition. New York: McGraw-Hill & Irwin.

Kamus Besar Bahasa Indonesia. (2002).

Kusumastuti, Frida. (2002). Dasar-Dasar Humas. Jakarta: Ghalia Indonesia.

Minarti, Sri. (2012). Manajemen Sekolah: Mengelola Lembaga Pendidikan secara

Mandiri. Jogjakarta: Ar-Ruzz Media.

Moleong, L. J. (2006). Metode penelitian Kualitatif, cet ke 2. Bandung: Remaja

Rosdakarya.

Mulyana, D. (n.d.). Metodologi Penelitian Kualitatif. Bandung: PT Remaja

Rosdakarya.

Mulyono. (Juni 2011). Teknik Manajemen Humas dalam Pengembangan

Lembaga Pendidikan Islam. Jurnal Ulumuna, Vol. 15, No. 1.

Nasution, Zulkarnaen. (2010). Manajemen Humas di Lembaga Pendidikan;

Konsep, Fenomena, dan Aplikasinya. Malang.

Nata, Abudin. (2001). Metodologi Studi Islam. Jakarta: Raja Grafindo Persada.

Nawawi, H. (2005). Metode Penelitian Bidang Sosial. Yogyakarta: Gajah Mada

Press.

Naryoso, Agus. (2016). Model Public Relations untuk Pembangunan Reputasi

Pendidikan Menengah sebagai Sekolah Rujukan Berprestasi Berpotensi.

Jurnal Komunikasi. Vol. 1.

94

Purnomo, S. (November 2015). Pengembangan Sasaran, Visi dan Misi Hubungan

Masyarakat Di Lembaga Pendidikan Berbasis Kepuasan Pelanggan. Jurnal

Pendidikan, vol. III No. 2, 57.

Purwanto, M. Ngalim. (1995). Administrasi dan Supervisi Pendidikan. Bandung:

Remaja Rosdakarya.

QS. Ali Imran [3]:112

QS. An-Nisa’ [4]:36

Rahim, H. (2001). Arah Baru Pendidikan Islam di Indonesia. Jakarta: PT Logos

Wacana Ilmu.

Rahmat, Abdul. (2016). Manajemen Humas Sekolah. Yogyakarta: Media

Akademi.

Rahmat, P. S. (Januari-Juni 2009). Penelitian Kualitatif, (dalam Jurnal

Equilibrium, Vol. 5, No. 9).

Rudi, L. (2014). Modal Sosial Pendidikan Pondok Pesantren, (Nomor 1 dalam

jurnal Harmoni Sosial). Yokyakarta: Universitas Negeri Yogyakarta.

Ruslan, Rosady. (1991). Kiat dan strategi kampanye public relation. Jakarta:

RajaGrafindo.

Sagala, Syaiful. (2009). Administrasi Pendidikan Kontemporer. Bandung:

Alfabeta.

Sari, April Yona Dwieka. (Oktober 2015). Pengelolaan Hubungan Sekolah

dengan Masyarakat di Sekolah Dasar Negeri Kecamatan Koto Tengah

Kota Padang. Jurnal Administrasi Pendidikan. vol. 3, No. 2.

Schermerhorn, John R. (2005). Management. Eighth Edition. New York: John

Wiley & Sons, Inc.

Setiadi. (1988). Sekolah dan Masyarakat Belajar. Jakarta: Rajawali Press.

95

Simarmata, R. (2009). Peran Modal Sosial Dalam Mendorong Sektor Pendidikan

dan Pengembangan Wilayah Di Kabupaten Samosir: Studi Pada Smk

Hkbp Pangururan, (tesis tidak dipublikasikan). Medan: Sekolah

Pascasarjana Universitas Sumatera Utara.

Stoner, James dkk.. (1996). Management. New Jeresey: Pritice-Hall.

Sugiono. (2015). Metode Penelitian Pendidikan; Pendekatan Kuantitatif,

Kualitatif dan R&D. Bandung: Alfabeta.

Sukardi, A. (Mei 2014). Urgensi Hubungan masyarakat Bagi Pengembangan

Lembaga Pendidikan Islam, (dalam jurnal Al-Munir vol. 7 No. 1).

Kendari.

Sulistyaningtyas, Ike Devi. (Desember 2007). Peran Strategis Public Relations di

Perguruan Tinggi. Jurnal Ilmu Komuikasi. Vol. 4, No. 2.

Suryosubroto. (2012). Hubungan Sekolah dengan Masyarakat. Jakarta: Rineka

Cipta.

Sutisno, Oteng. (1986). AdministrasiPedidikan. Bandung: Angkasa.

Syah, Muhibin. (2004). Psikologi Pendidikan dengan Pendekatan Baru. Bandung:

PT. Remaja Rosda karya.

Tafsir, A. (2013). Ilmu Pendidikan Islam. Bandung: PT Remaja Rosydakarya.

Tessmer, Martin. (1995). Planning and Conducting Formative Evaluation.

London: Kogan Page Limited.

Thorndike, R.L. and E.P.Hagen. (2009). Measurement and Evaluation in

Teaching. Englewood Cliffs New Jersey: Prentice-Hall, Inc.

Umar, M. (Januari 2016). Manajemen Hubungan Sekolah dan Masyarakat dalam

Pendidikan. Jurnal Edukasi vol. 2, No. I, 23.

Undang-Undang Republik Indonesia nomor 18 Tahun 2002, pasal I. (n.d.).

96

Vidarta, Made. (1988). Manajemen Pendidikan Indonesia. Jakarta: Bina Aksara.

Wanumar, Munir. (Januari 2016). Manajemen Hubungan Sekolah dan

Masyarakat dalam Pendidikan. Jurnal Edukasi. Vol. 2 No. 1.

Wullur, Oshin. (2016). Evaluasi Program Humas Pemerintahan Kota Manado

dalam Mewujudkan Manado Kota Model Ekowisata 2015, Jurnal Acta

Diurna, Vol. 5, No. 2.

Yona, S. (September 2006). Penyusunan Studi Kasus, (nomor 2 dalam Jurnal

Keperawatan Indonesia vol. 10).