the digital era of recruiting: websites & social media
TRANSCRIPT
![Page 1: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/1.jpg)
@topspotims
The Digital Era of Recruiting: Websites & Social Media
TopSpot Internet Marketing
![Page 2: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/2.jpg)
@topspotims
IntroductionsTim Doyle, VP of Sales and MarketingTopSpot Internet Marketing
• Grosse Pointe Native• Attended Western Michigan University• 30 Years of Industrial Marketing Experience
Nicole Buergers, Marketing ManagerTopSpot Internet Marketing
• Began Marketing Career in 2007• Specializes in SEO, Content Marketing & Social
Media• 4 Years of Industrial Marketing Experience
![Page 3: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/3.jpg)
@topspotims
IntroductionsTopSpot Internet Marketing• Started in 2003• Service offering includes SEO, PPC,
Website Design & Development & more
• 85+ Team Members• MMA Member
![Page 4: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/4.jpg)
@topspotims
![Page 5: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/5.jpg)
@topspotims
50%of employed job seekers see their current position as a
placeholderSource: Jobvite 2015 Job Seeker Nation
![Page 6: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/6.jpg)
@topspotims
Online Recruitment Strategy• Who is your audience?• Where do they hang out online?• Where are your current followers most engaged?
![Page 7: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/7.jpg)
@topspotims
92% of companies use social media to recruit their next hire
73% of companies have made successful hires using social media
42% of organizations have noted an increase in candidate quality from social media
20% of companies say social recruiting cuts down on time-to-hire
Source: Business 2 Community; Using the Power of Social to Recruit, July 2015
![Page 8: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/8.jpg)
@topspotimsImage: Jobvite 2015 Job Seeker Nation
![Page 9: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/9.jpg)
@topspotimsImage: Jobvite 2015 Job Seeker Nation
![Page 10: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/10.jpg)
@topspotimsImage: Jobvite 2015 Job Seeker Nation
![Page 11: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/11.jpg)
@topspotims
Brand Storytelling
![Page 12: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/12.jpg)
@topspotims
Example: Turner Machine Co.
![Page 13: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/13.jpg)
@topspotims
6 Tips for Websites1. Careers Page Optimized with
Location/Position2. Web Content Building Your Brand Persona
as a Great Employer3. Employee Photos & Videos4. Job Listings Easily Shareable5. Pay-Per-Click & Social Media Advertisements6. Have a Mobile-Friendly Website
![Page 14: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/14.jpg)
@topspotims
3 Tips for Job BoardsJob Postings are often a candidate’s first impression of the company. 1. Clearly written and detailed, defining the
role and its requirements2. Be engaging – who wants a boring job? 3. Think outside the box where it should be
posted. Facebook groups, LinkedIn groups, industry-specific boards, role-specific boards, etc.
![Page 15: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/15.jpg)
@topspotims
Other Online Avenues
![Page 16: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/16.jpg)
@topspotims
4 Takeaways for Online Recruiting Success1. Update your social media presence &
showcase your great workplace2. Create and optimize website content
regarding employment and company culture3. Write engaging job postings and find niche
audiences/boards4. Leverage local communities & awards
![Page 17: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/17.jpg)
@topspotims
Thank You!
Connect with TopSpot online!http://www.topspotims.com/contact
Join Us at Our Next Speaking Engagement:October 7th B2B Marketing Strategies LuncheonGoogle Ann Arbor
![Page 18: The Digital Era of Recruiting: Websites & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051520/58eec4951a28ab50638b468b/html5/thumbnails/18.jpg)
@topspotims
Questions??
Tim DoyleVP of Sales and MarketingTopSpot Internet [email protected]
Nicole BuergersMarketing ManagerTopSpot Internet [email protected]