the digital handoff - smooth online transitions within a decentralized institution
DESCRIPTION
The Digital Handoff - Smooth Online Transitions Within A Decentralized Institution By: Hamza Khan, Kareem Rahaman, Samantha Read Ryerson UniversityTRANSCRIPT
@PRETTYGOODREAD @DYNAMYK @HAMZAK
THE DIGITAL HANDOFF
ABOUT US
THIS IS RYERSON
HERE’S THE THING
Ryerson
Student Life
Orienta2on
Admissions
Alumni Rela2ons
Academic Programs
A FRAGMENTED EXPERIENCE
WHAT WE DID
TRADITIONAL MARKETING
MOVE TO DIGITAL
COMPLETE INTEGRATION
TEAM DEVELOPMENT
CAMPAIGNS
WHAT WORKED
Video
http://www.youtube.com/watch?v=dGIAiHlcP-c
BONUS SURPRISES
SOME FAILURES
UAR SUMMARY
• CONTINUED USE OF SOCIAL MEDIA AS MEANS TO RECRUITMENT
• THANKS TO CAMPAIGNS, SUCCESSFULLY BUILT FAN BASE AND CREATED SENSE OF COMMUNITY
• RECOGNIZED NEED TO KEEP THEM ENGAGED AS THEY MOVE THROUGH CYCLE TO BECOME CURRENT STUDENTS
RU STUDENT LIFE
THE BEGINNINGS
HERE’S THE THING
WHOAH “CONGRATS”
“WELCOME”
“SIGN UP”
“ATTEND”
“JOIN US”
PARALYSIS
THE PERFECT DASHBOARD
WHAT WE’VE DONE SO FAR
Tagged 10k tweets Tagged either: "Offer" when tweeted out they've received an offer, "Multiple" if they've been accepted to multiple schools including Ryerson and "Ryerson2017" if they've indicated they've accepted their offer of admission
STEERING COMMITTEE
STEERING COMMITTEE
ADMISSIONS
STUDENT LIFE
ORIENTATION
RYERSON
ALUMNI RELATIONS
ACADEMIC PROGRAMS
IMPROVED COLLABORATION
POLICIES
THE DIGITAL HANDOFF TEAM
ADMISSIONS ORIENTATION STUDENT LIFE
A SIMPLER MODEL
RECRUITING NEW MEMBERS
INCOMING
RYERSONU ADMISSIONS INFO DESK
PRESENT
STUDENT LIFE INFO DESK ACADEMIC PROGRAMS
OUTGOING
ALUMNI RELATIONS INFO DESK ACADEMIC PROGRAMS
ALUMNI
ALUMNI RELATIONS RYERSONU
PROPOSED MODEL
MEASURE EVERYTHING
THE FIRST FULL CYCLE
@PRETTYGOODREAD @DYNAMYK @HAMZAK
QUESTIONS? THANKS!