WELCOME

PUPPET THEATRE!to our

TASK:TO BUILD AWARENESS OF VEDMEZHUIKYVITAMINS PROMO IN INTERACTIVEAND NON-STANDARD WAY.

THE GIFT: FINGER-TOYS FOR PUPPET THEATRE.

SO, INSTEAD OF REGULAR HUGE PROMO COPY EVERYWHERE,

VEDMEZHUIKYIS ALL ABOUT KIDS ACTIVITY.

FOR KIDS AND PARENTS.

WE HAVE DECIDED TO MAKE A DIGITAL INTERACTIVE PUPPET THEATRE

BECAUSE IF KIDS WILL PLAY WITH THESE TOYS IN DIGITAL – THEY’LL LOVE THEM IN REAL LIFE.

WE ALREADY HAD ACTORS. THE ONLY THING THAT REMAINED WAS TO BUILDTHE SCENERY. LET’S DO IT LIKE KIDS! WITH PAPER, SCISSORS AND GLUE)))

IT WAS AN AMAZING TIME WITH CUTE RESULT. NOW EVERY KID CAN TRY TO BECOME A YOUNGSHEAKSPEARE OR MOLIERE.

HOW IT WORKS

WE NEEDED TO TELL ABOUT OUR FAIRYTALE SERVICETO AS MANY PEOPLE AS POSSIBLE. SO WE HAD A POWERFUL SUPPORT IN ATL AND DIGITAL.

WE HAVE SECURED OF VALUE MS WITH KINDER BIOVITAL IN TERMSOF FALLING MARKETS AND, ABOVE ALL WE’VE FULFILLED SALES TARGETSDURING ALL CAMPAIGN SINCE SEPTEMBER TO DECEMBER IN 2014.

NICE WORK ALWAYS HAS COOL RESULTS!

SALES OF A BRAND WERE UP 7%. KIBI VEDMEZHUIKY BRAND SALES SURGED 2.8 %.

MORE THAN 58 000 VISITS.

AVERAGE CTR OF THE CAMPAIGN WAS 21.6% HIGHER THAN IT WAS PLANNED.

THANK YOU!