the digital marketing audit from future & now
DESCRIPTION
The Digital Marketing Audit is focused on what influences the buyer's journey and converts prospects into customers.TRANSCRIPT
THE DIGITALMARKETINGAUDIT FROMFUTURE&NOW
TOPLINE
The Digital Marketing Audit is focused on what influences the buyer’s journey and converts prospects into customers.
THE AUDIT ASSESSES PERFORMANCE IN 20+ INFLUENCERS
Brand, Positioning, and Messaging
Website Performance
Search Performance
Conversion Strategy
Digital Footprint and Digital Marketing Effectiveness
Inbound Marketing
Marketing Automation
Social Media Activation
and more...
TO ARRIVE AT...
The Digital Marketing Effectiveness Scorecard
TO ARRIVE AT...
The DME Scorecard is the roadmap to lead generation &
TO ARRIVE AT...
Providing clear direction for strategies and tactics
High search performance is the result of several tactical factors. Sites that are performing well have addressed all of these factors.
No site below a score of 6.5 had optimized page meta titles and descriptions.All sites above this number had optimized meta content.
Sites with activated and frequent content publishing are the best performing across search assessment.
Best performers also had highly integrated and activated social media across key platforms including Twitter, Facebook, LinkedIn, YouTube and Google+.
A RECENT AUDIT:SEARCHPERFORMANCEASSESSMENT
SEARCH PERFORMANCE: FACTORS ASSESSED
Domain Authority
Unique Domain Backlinks
Google US Traffic Value
Google US Keywords
Facebook Share Quality
Twitter Share Quality
Google+ Share Quality
Domain Age
Site Refresh Rate
SEARCH PERFORMANCE
High search performance is a combination of several tactical factors, and those sites that are performing well in this assessment have addressed all of these factors.
SEARCH PERFORMANCE
Sites with activated and frequent content publishing are the best performing across search assessment.
SEARCH PERFORMANCE
Best performers also had highly integrated and activated social media, and in multiple cases, across key social media platforms including Twitter, Facebook, LinkedIn, YouTube and Google+.
SEARCH PERFORMANCE
No site below a score of 6.5 had optimized page meta titles and descriptions, while all sites above this number did have optimized meta content.
SEARCH PERFORMANCE
Clearly, SEO has been a definitive focus for most of this competitive set for some time.
THE F&N DIGITAL MARKETING AUDIT
Assesses 20+ factors influencing the buyer journey
Takes 30 days to return results
Requires a two-hour presentation to review findings
Provides the raw material that becomes strategy & tactics
Has proven to accelerate business quickly
For a complete demo and detailed review of client success stories, contact DigitalAudit@Future&Now.com
FUTURE&NOW
©2013 Future & Now, LLC
THE DIGITALMARKETINGAUDIT FROMFUTURE&NOW
Questions?
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© 2013 Future & Now, LLC