the digital marketing cookbook: 5 ingredients top franchises use
DESCRIPTION
Experience this insightful (and delectable) digital marketing webcast that explores the most effective "ingredients" that leading franchises are using to supercharge their digital marketing strategy in 2013!TRANSCRIPT
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MaKenzie Wangsness* Digital Marke.ng Expert [email protected]
The Digital Marketing Cookbook: 5 Ingredients Top Franchises Use
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82% of US Smartphone Users u.lize their phones for web browsing (Nielsen)
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INGREDIENT #1:
Mobile OpEmizaEon • Make it Quick and Easy
to navigate your website via mobile
• Keep it Local Localized microsites are a great way to go mobile!
• Get Everyone Involved with Mobile Corporate should share their plan for mobile web
op.miza.on with franchisees.
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Franchise Iron Chef: MOBILE OPTIMIZATION
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INGREDIENT #2:
Customer Data • Email Lists
• Social Media
• Landing Pages
• POS Integra.on
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Franchise Iron Chef: CUSTOMER DATA
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INGREDIENT #3:
Brand Advocacy • Easy to Take Surveys
• Customer Loyalty Programs
• Social Reviews
o Yelp
o Google Places
o FourSquare
o Facebook .
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Franchise Iron Chef: BRAND ADVOCACY
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INGREDIENT #4:
Consistent Social Media • Contribute Content
to Brand Social Channels
• Work Together to Understand Content Guidelines
• Communicate about how na.onal digital marke.ng
will impact local, and vice-‐versa
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Franchise Iron Chef: SOCIAL MEDIA
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INGREDIENT #5:
Local Search • Microsites
• Google Places • Bing Profile
• Yelp
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Franchise Iron Chef: LOCAL SEARCH
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Mobile OpEmizaEon
Customer Data
Brand Advocacy
Consistent Social Media
Local Search #DMCookBook
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QUESTIONS? QUESTIONS?
QUESTIONS? QUESTIONS?
QUESTIONS?
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Connect with Us!
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@BluewaterBrand
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Bluewater Inc.
bluewaterbrand.com/blog
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