The Digital Revolution & the Future

Dr Bex Lewis, The Big Bible Project, CODEC UKSocial Media Consultant, Digital Fingerprint

@drbexl@digitalfprint@bigbible@ww2poster

#MediaLit12

Who said this?An incredible new technology enables the transmission of text on a worldwide base. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.

Gutenberg Printing Press, 1439

http://en.wikipedia.org/wiki/Printing_press

Ordinary people had access to the written word in their own language

http://en.wikipedia.org/wiki/File:Gutenberg_Bible,_Lenox_Copy,_New_York_Public_Library,_2009._Pic_01.jpg

http://www.youtube.com/watch?v=pQHX-SjgQvQ

The new technologies will bring ‘every individual… into immediate and effortless communication with every other, .. Practically obliterate political geography’, and make free trade university.

Thanks to technological advances, ‘there are no longer any foreigners’ and we can look forward to ‘the gradual adoption of a common language’.

http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/

See more: http://pinterest.com/drbexl/social-media/

DISCUSS

All technologies offer AFFORDANCES, CONSTRAINTS and change SOCIAL PRACTICES

What has been made possible with the introduction of mobile phones?

How have mobile phones limited our activities?

How have our social practices/habits, etc. changed since mobile phones?

Findings? The world in your pocket – less things to carry – diary, Bible, prayer

book, etc.

Micro-credit, banking in Africa, decide markets

Lack of boundaries 24-7 work emails; emailing inappropriate stuff/times. Clear space other times of day

Security in social situations – bury head in to avoid others

Endangered pulpit banter – answer is on the phone (also pub quizzes)

No effort to be on time, as just call & let know

Getting left behind by technology, digital divide/exclusion (lack of signal in N-East)

See what kids are up to on Facebook – where their community is.

http://www.youtube.com/watch?v=eZSPWDMn730

A History of the Internet & the Digital Future (Johnny Ryan, 2010)

http://johnnyryan.wordpress.com/net-history-2010/

The PRESENTSo where are we now?

So….Who has a Facebook account?

Who has a Twitter account?

Who has a blog?

Who has a YouTube channel?

Who has a Pinterest account?

http://youtu.be/KOYbnbXHR6U

http://www.theconversationprism.com/

Image purchased from 12Baskets

Image purchased from iStockphoto

http://blogs.laweekly.com/squidink/donutsocialmed.jpg

Childwise Monitor Report 2009/10

Technological Dystopianism? Digital media

Taking away abilities to do things they could do before, or do things they shouldn’t do

Ruining people’s ability to make meaning precisely/accurately with language

Social relationships – becoming isolated or meeting up with ‘the wrong kind of people’

Changing the way that people think – easily distracted – unable to construct/follow complex arguments.

Social identities - are these ‘genuine’, and how much do you have control over?

Jones & Hafner Understanding Digital Literacies 2012, p11

Presentations

Social Networking

Bookmarking

Photo Sharing

Video

Blogging

See also: http://sixrevisions.com/tools/top-free-online-blogging/

http://youtu.be/livzJTIWlmY

Audio

Geolocation

Look to what the secular world does well…

http://www.client-bridge.com/blog/bid/61192/INFOGRAPHIC-Social-Media-Marketing-by-the-Numbers

What can be measured? Blog Posts Reader comments Twitter mentions Twitter followers Facebook fans Links RSS subscribers Google trends Alexa rankings Search results Nielsen Buzzmetrics

Inbound traffic Clickthroughs Video views Channel subscribers Video embeds Slideshare views Tags Diggs Stumbles App downloads Podcast subscribers

ROI?

The human audience will always be the most important. In face, the whole point of your SEO plan is to bring in that audience and speak to them, clearly, in their own language (p102)

If you want to get someone to take action, you need to get a commitment first to something small that will activate a persona, and then you need to ask for a commitment to something later (p77)

What do you see as the fears & possibilities of digital/social media?

Images from sxc.hu

Fears & Possibilities?

If I had asked people what they wanted, they would have said faster horses. Henry Ford

http://blog.cambridgeconsultants.com/wp-content/uploads/2010/12/radical.jpg

The FutureWhere are we heading now, or where

do “we” think that we’re heading?

Augmented Reality

http://youtu.be/9c6W4CCU9M4

http://youtu.be/7bXJ_obaiYQ

http://youtu.be/Nwwq3l39lqk

The Revolution is Here?

Broadcast Ministry?

Social Ministry?

Predicting the Future?http://youtu.be/FxYgdX2PxyQ

The Internet of Things?http://youtu.be/KIMYZE2Ma6I

Try also: http://youtu.be/i5AuzQXBsG4

Image purchased from iStockphoto

@drbexl@digitalfprint@bigbible@ww2poster