the digital-social revolution in marketing. 7 practical ideas to change the way you market
DESCRIPTION
Technology is changing everything... how we buy, how socialise and how we sell. These changes mean we have to think again about how we market - not just about using social media, but our whole approach to connecting with buyers, understanding that it is no longer good enough to talk in terms of B2C or B2B. This revolution means we have to think in terms of Business 2 People. The shift in technology and how people are using it socially, mean we can target and connect with very specific groups - one to one. Serving them up content that is tailored to them, so that a conversation can turn into a sale, with increased customer loyalty and repeat business. Aamplify is the agency that can help you navigate today’s sea of marketing communication choices, so that you are connecting buyers to your brand story, with engaging content, using the right mix of traditional & social media tactics. Partner with us to create measurable magnetic demand for your products & services.TRANSCRIPT
WHY SHOULD I EVEN CARE?
DIGITAL-SOCIAL REVOLUTION
BEING SOCIALIN FRONT OF TVREMEMBER HOW IT WAS?
WE WATCHED WHAT WAS BROADCAST
AND SENT DOWN THE TUBE
READ WHAT WE WERE TOLD ABOUT BY THE
EDITOR
ANDPONDERED
THINGSTHAT ARRIVED
IN THE MAIL
BUT SOMEHOWIT HAS CHANGED
THERE WAS A GROUND SWELL
WHERE THE BALANCE OF POWER SHIFTED FROM ONE-
WAYAND BROADCAST
TO WHERE THE NEWS & THE STORY HAPPENS IN BOTH DIRECTIONS
AND WHERE SOCIAL NORMS ARE CHANGINGONE VIEWAT A TIME
AND PEOPLE ARE SHARING ONE TO ONE,AND ONE TO MANY,IN POWERFUL WAYS
PHOTO OF A BREAST CANCER SURVIVOR’S TATTOO GOES VIRAL AFTER FACEBOOK TRIES TO
REMOVE IT
WITH NEWINFLUENCERS & EDITORS OF OURMEDIA CONSUMPTION
visualizing friendships
ALL AT THE SPEED OF LIGHTWITH FRIENDS
AROUND THEWORLD
LET’S PAUSEFOR A MOMENTTO CONSIDER
WHAT HASN’T CHANGED?
STORIES STILLCONNECT US
TO EACH OTHER AND FROM ONE GENERATION TO THE NEXT
A PICTURE IS STILLWORTH A 1000 WORDS
GETTINGTOGETHERSTILL MATTERS
WE STILL “GATHER” IN FRONT OF TV EVEN IF IT IS ON FACEBOOK
THAT A HANDSHAKEAND A NETWORK MAKE BUSINESS HAPPEN
AND THAT CHANGE IS INEVITABLE TO GROW
WE ARE FACED WITH A CHOICE:
READ THE WRITING ON WALL OR
HANG ONTO THE PAST
7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION
SO WHAT WOULD THIS DIFFERENT CHOICE BE LIKE? HERE ARE:
1. UNDERSTAND IT’S ABOUT PEOPLE – NOT A FACELESS MARKET
DIGITAL MEANS YOU CAN CONNECT 1-TO-1 WITH BUYERS
2. KNOW WHAT YOU STAND FOR
UNDERSTAND THE POWER OFBRAND EQUITY
3. DEVELOPSALES CAMPAIGNSTHAT NURTUREA RELATIONSHIP
HARD SELLING IS BECOMING
DECREASINGLYEFFECTIVE
4. STORIES REALLY MATTER
THEY ARE SHARABLE AND INHERENTLY SOCIAL
THEY DEVELOP THROUGH A
TWO-WAY DIALOGUE
5. PUBLISH CONTENT THAT • CONNECTS• EDUCATES• ENGAGES
6. EMBRACE MARKETING TECHNOLOGY
MAKE SURE WHAT YOU BUILD IS
FIT FOR CONVERSATION
BELVEDERE VODKA WAS FORCED TO APOLOGIZE FOR THIS AD
USE IT TO CONVERSE WITH PEOPLE
“Data gives us a closer relationship”
7. UNDERSTAND WHAT TO MEASURE THEN MAKE SURE YOU MEASURE
IT
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