the digital storyteller's journey: how to mythologize your story
TRANSCRIPT
T H E D I G I T A L S T O R Y T E L L E R ’ S J O U R N E YJ O R D A N B O W E R
HIMALAYAN MOUNTAINS Eastern Nepal
Utopia means “NO-PLACE”.
“We shape OUR TO0LS and thereafter our tools SHAPE US.”
MARSHALL MCLUHAN
What is CREATIVITY?
CREATIVITY is:
DESIRE EXPECTANCY IMAGINATION
Our DESIRES
Our IMAGINATIONSOur EXPECTATIONS
are revealed through OUR STORIES.
OUR LIFE is our paramount creative project.
What are we SEARCHING for?
“What we’re seeking…is to FEEL THE RAPTURE of being alive…
…Myths are clues to the SPIRITUAL POTENTIALITIES of human life.”
JOSEPH CAMPBELL
JOSEPH CAMPBELL
Mythology is the eternal process of LEARNING TO BE HUMAN.
Just as innovation is the process of RE-IMAGINING TECHNOLOGY…
…DIGITAL STORYTELLING is the process of re-imagining mythology.
How does the world look through OUR DEVICES?
Marshall McLuhan’s Tetrad of Media Effects
Our healing comes through separating the IMAGINARY from the IMAGINAL.
Temple of Asclepius, Epidaurus
How do you MYTHOLOGIZE your story?
Engage audiences through SOLUTIONS-ORIENTED STORYTELLING.
Build stories that reflect the JOURNEY OF THE GROUP.
Find your story’s EMOTIONAL HEART.
Think of your story as THE WAY YOU TELL YOUR STORY.
H O W T O M Y T H O L O G I Z E Y O U R S T O R Y
D I S C O V E R Y A R T I C U L A T I O N I N T E G R A T I O N
What does your story represent?
What is the ideal relationship of
story, storyteller and audience?
Which strategic choices further your narrative?
T H E D I G I T A L S T O R Y T E L L E R ’ S J O U R N E Y
T H E W E B I S : LONELY ISOLATED DISLOCATED DISEMBODIED NARCISSITIC
COUNTER THE EFFECTS OF THE MEDIA
All mythic stories are about the search for a HAPPY FAMILY.
REMEMBER THE HUMAN LONGING:
G E T I N T O U C H : www.jordanbower.com
@jordan__bower