The digital transformation of the French Open

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By the sheer numbers, the 2015 French Open was a Grand Slam—for data delivery and fan engagement.

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IBMAnalytics

Thanks to a site redesign by IBM, and built on a flexible infrastructure, the new website drew 57 million visits.

A 56 percent jump from the previous year

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Fans downloaded new mobile and tablet apps more than 1.2 million times.

The traffic during the 15-day period was 100 times greater than during the rest of the year.

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IBMAnalytics

“Redesignng the website and developing mobile apps demonstrate our

ability to respond to players, coaches

and fans’ experiences.”

Jeremy Botton General manager,

Fédération Francaise de Tennis

How will tennis fans continue to benefit?

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The Fédération Francaise de Tennis has built real-time predictive analytics. For the next tournament, the fans, players and broadcasters will use these data-driven insights to understand the likely outcomes of each match.

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A dynamic platform keeps up with viewers’ appetite for scores, stats and videos. Whether in person or virtual, the fan experience is consistent across all platforms.

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The flexible infrastructure can handle peak traffic. With the whole world watching, the infrastructure needs to support the millions of new fans engaging with the content before, during and after the match.

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IBMAnalytics

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