the digital wild - emerging technology and trends in the digital space
TRANSCRIPT
StoryFind the
ConnectWITH VIEWERSand relate with them
Show
Tellmore than
▪ Company Overview
Types of video
▪ Company Overview
▪ Profile Video
Types of video
▪ Company Overview
▪ Profile Video
▪ Product/Property Showcase
Types of video
▪ Company Overview
▪ Profile Video
▪ Product/Property Showcase
▪ How-To Video
▪ Need-to-Know & Top Trends
Types of video
▪ Company Overview
▪ Profile Video
▪ Product/Property Showcase
▪ How-To Video
▪ Need-to-Know & Top Trends
▪ Success Stories
Types of video
▪ Company Overview
▪ Profile Video
▪ Product/Property Showcase
▪ How-To Video
▪ Need-to-Know & Top Trends
▪ Success Stories
Types of video
Concept+ scripting
Storyboard
Filming/ animation
Editing+ post
▪ Use it for brand awareness
▪ Forget “going viral” & focus on viewers
▪ Provide value & utility (How-To)
▪ Connect (Success Stories)
▪ Encourage users to subscribe & share
▪ It’s cheap as free!
YouTube
▪ Use it for “owned” content & lead-gen
▪ Consistent streaming quality
▪ Increases on-site user engagement
▪ White-labeled or custom branding
▪ Interactive links, deeper metrics, CC
▪ Relatively inexpensive
Paid Video Hosting
Drones
▪ Aerial video/photo capture provides new views of locations
▪ Compact
▪ Light
▪ Inexpensive
▪ FAA permits recreational (hobbyist) use but prohibits commercial use, for now
▪ http://knowbeforeyoufly.org/
Emerging tech like drones will soon enable new ways to showcase properties and real estate
DIGITAL
AGENTS
The path to purchase is
no longer linear
Buyers are 70% of the way
through their path to purchase
before making contact with a
sales person
Shoppers now perform an average of 11 searches before taking action on a real estate site
March 10, 2015 50
iBeacons
VIRTUAL REALITY
“Not only does the Oculus Rift enable them to experience the design, but it’s also a lot of fun. The virtual model helped us sell this property much faster than we could have otherwise.” – Roman Popovych, Panoptic Group
• Curb Call – connects buyers with near-by agents. Both parties match up based on
shared information, such as neighborhood, proximity, and reviews.
• Homesnap Pro – provides access to key real time MLS data, property history,
competitive data, and agent contacts through a single touch point in a mobile app
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