The digital world: a world full of culture but without

cultural institutions?

That's me:-) Trainer - Consultant - Speaker

– Social-Media-Management

– Culture-Management

– Game Studies

Blogger and Gamer

Founder of the Social-Media-Gaming-Barbecue

Founder of the Zukunftswerkstatt Kultur- und Wissensvermittlung e.V.

Lecturer at the University Hildesheim and the Europa-University Viadrina Frankfurt/Oder

The digital world – a world full of options...The digital world – a world full of options...

„Virtual vs. Reality“ and „Cultural Identity“

The Future: 2020

8,5 years from now...

The Past: 2003

8,5 years from now...

„Google has become a verb...“ („The Cluetrain Manifesto“)

„We built the world's greatest encyclopedia in our spare time“

(„The Cluetrain Manifesto“)

If Facebook is a country it would the 3rd largest country in the world...

...and Facebook started in 2004

All played hours of „World of Warcraft“:

5.930.000 Years (Source: Jane McGonigal „Reality is broken“)

„World of Warcraft“ started in 2004

„Twitter“ started in 2006

The Internet is human...

Technology vs. Culture

Interaction

CooperationSharing

Transparency

Openness

Trust

Innovation

Try and Fail

Creativity!

Social Adhesive:-)

The loss of interpretative authority (did we ever have it?)

The chance to start a dialogue at eye level

(did we ever really try it?)

Play – it's your nature...Play – it's your nature...

What if Gutenberg...

...would have invented Computergames?

But..But..

Only 15% of the children and young adults in germany are using the computer at school daily

(Source: Bitkom)

Social-Media and Gaming (and all the other important topics) are still not accepted as a core-

competence and are not taught at the most german universities

The culture of cultural institutions, the way they think, work and communicate is often not

compatible with the culture of the digital world

Only a small number of cultural institutions in germany and europe started with own social-

media-activities

There are a lot of institutions (and even enterprises) that still do not have free access to the internet and/or are not allowed to become a

part of the Web 2.0

Concerning the digital world most of the cultural institutions are living in the year 2006

Culture is Innovation

Thank You!!!!!