THE DMND

Flawless

THE TASKW

e had to create a campaign involving the creation of

the artist/band to then build star image around them.

T

he final product had to include a combination of a

creating a music video, making a CD digitpack and

promoting them through the website.

T

he band needs to represent strong, positive star image

and this is only possible if it is showed in the right way.

STAR IMAGEThe star image is used to brand the product.

Branding is then used by the music industry to

create a range of products for audiences

across a range of genres and musical styles

(Classical to Rap to Heavy Metal) used to

create what Anderson has called the Long Tail

According to Dyer Star Image communicates

important message to the audience.

Audiences often associate the look of an artist

to a style of music and it’s genre. Some people

idolise bands and singers, and see them as sex

symbols, fashion icons and celebrities.

STAR IMAGE

Key Points:

Young

Attractive

Hipster

Talented

Organic

The star image of THE DMND band is based on their easiness and simplicity of style. Their music covers

INFLUENCES AND INSPIRATIONS

T

he big influence on our bands star image

were The Neighbourhoods, The 1975 and

Arctic Monkeys. Those band has the same

music style and the same look as THE DMND.

These band are also sharing the same kind

audience so it’s targeting same niche in the

market.

TARGET AUDIENCEI

ndie/Hipster

1

8-21(young adults)

T

eenage girls (Groupies)

B

loggers/Instagrammers etc.

WHERE WOULD YOU ADVERTISE IT?

P

opular social network websites

(Facebook, Tumblr, Soundcloud,

Youtube)

I

t can pop up if you listen to similar

bands(The Neighbourhood, The

1975 etc.)

WHERE WOULD YOU FIND THE DMND MUSIC?

M

ost likely online on iTunes,

Soundcloud (online)

Y

ou might find it in the big music

store like HMV as well as in old

music stores (hipster/indie)

WHERE WOULD YOU SEE US?

Y

outube

V

imeo

V

evo

M

aybe on MTV or other music channels that support this music

genre

D

ifferent concerts featuring young artists

W

e have a website that you can visit to find out

information about the band

THE FOUR P’SThe PRICE

Our target audience is more

likely to be from middle class

so the price for the product

should be affordable.

Digitally one single will cost

£0,99 like any other song,

and album on hard copy will

be available for £6.99 (Like

The Neighbourhood)

Philip Kotler defined marketing

through the four P’s and said

“Human activity directed at

satisfying needs and wants through

exchange process

FOUR P’ST

he PLACE

A

s we are targeting people who like to spend their free time

online. We could allow one of The DMND minor singles to be

free for one week, this would increase interest in the band

because they will be attract to the “free” element so they might

consider buying the whole album in the end.

T

he PRODUCT

T

hrough the style of music and the star image that we’ve created

we are sending message to our audience. These are a bunch of

normal but talented boys.