@TETKOFI @JOURNOLINK WWW.JOURNOLINK.COM

THE DNA OF PR

• Tet Kofi Journolink Simple Affordable PR

@TETKOFI @JOURNOLINK WWW.JOURNOLINK.COM

RELATIONSHIPS ARE IN THE DNA OF PR

•Relationship to the News

•Relationship To Journalists and their Media

•Relationship to Your Clients, Market and the wider public

@TETKOFI @JOURNOLINK WWW.JOURNOLINK.COM

YOUR RELATIONSHIP TO NEWS

• The Current of News is inexorable – like the current of the Ocean

• You are unlikely to create your own current, but it happens.

• The current is the News agenda

• Here is your HOOK

• Your News is a wave top a ripple on the surface of this current

• There are millions like it

• Make yours stand out – find your ANGLE

• You are visible by virtue of your relationship to NEWS

@TETKOFI @JOURNOLINK WWW.JOURNOLINK.COM

YOUR RELATIONSHIP TO MEDIA & JOURNALISTS•Media is diverse and specialised as are journalists• 2006 - 2013 : Blogs grew , 3M -152M

• What is your target and candidate Media

•Research their Sector, Style, Content, tone of Voice

•Build relationships using Social Media

•Remember , a lot of on line news is CO-CREATED

@TETKOFI @JOURNOLINK WWW.JOURNOLINK.COM

RELATIONSHIP TO CLIENTS & SOCIAL MEDIA• Social Media is the biggest Gateway to our publics – Clients & Market

• Think of yourself as a Media Mogul with your own Broadcast, Print , and On line Platforms

•What is your Big Idea? What is your News? (Ref Hooks & Angles)• You are an editor, a publisher

• INSPIRE , INFORM, ENTERTAIN, ENGAGE.

• Is it Starbucks? A Bistro? The Science Museum? Isabella Blow Exhibition?

@TETKOFI @JOURNOLINK WWW.JOURNOLINK.COM

ING RESEARCH: INSIGHTS & EXPECTATIONS

ING RESEARCH : IMPACTS OF SOCIAL MEDIA

@TETKOFI @JOURNOLINK WWW.JOURNOLINK.COM