@jwmares

T H E D N A O F T R A C T I O NB Y J U S T I N M A R E S

W H O A M I ?1. Former Director of

Revenue for Exceptional (acq’d by Rackspace for $10m+ in 2013)

@jwmares

W H O A M I ?1. Former Director of

Revenue for Exceptional (acq’d by Rackspace for $10m+ in 2013)

2. Co-author of Traction

@jwmares

@jwmares

My first one did

@jwmares

Why?

@jwmares

We couldn’t get traction

@jwmares

@jwmares

@jwmares

@jwmares

@jwmares

With so many channels…

@jwmares

Where do

you start?

@jwmares

The Bullseye Framework

The Bullseye Framework

@jwmares

1. Brainstorm

@jwmares

Brainstorm

The Bullseye Framework

@jwmares

1. Brainstorm

2. Prioritize

@jwmares

Prioritize

Look for:

•Easy to test?

•Potential impact?

•Do learnings scale across

products?

The Bullseye Framework

@jwmares

1. Brainstorm

2. Prioritize

3. Test

@jwmares

Test

The Bullseye Framework

@jwmares

1. Brainstorm

2. Prioritize

3. Test

4. Double down

@jwmares

In Closing...

1. Use Bullseye to find your 1-2 channels

2. Grab the first 3 chapters free at tractionbook.com

Crush It.

@jwmares