the dollar app
TRANSCRIPT
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The Dollar AppA Strategy of Simplicity and Focus
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Why a Dollar
• Focus
• Focus
• Focus
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Focus on Design
• Surf culture
• Ocean metaphor
• Niche markets
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Focus on iPhone
• iPhone is a lightning rod
• iPhone is a lens
• iPhone is a learning device
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Focus on Users
• Demand: 50m addressable devices
• Supply: 75,000+ apps
• 1.8b app downloads
• 76 countries
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DollarApp Principles
• Do one thing better than anyone else
• Ship as quickly as possible
• Embrace The Tier 1 price on the iTunes App Store (US$0.99)
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DollarApp Mission
• Empower the self-starter
• Create a framework for describing an idea
• Guarantee simplicity and focus
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Mark Twain
•“I apologize for writing you a long letter, but I didn’t have time to write a short one.”
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Great Design• is supported from the top,
and all the way up
• comes from small teams
• comes from constant focus on design
• means pixel-level perfection
• means saying “no” to 1000 things
• is at least 50% of success
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Obama `08
• 22 days
• 10 people
• Total secrecy
• #7 Free App
• Over 41,000 phone calls
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Obama `08 Demo
• Call Friends
• Get Involved
• Local Events
• Media
• Issues
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Big Words
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Big Words
Edit on launch
Remember last edit
Spanish, Italian, German, French
Landscape
Info
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Big Words
Edit on launch
Remember last edit
Spanish, Italian, German, French
Landscape
Info
![Page 15: The Dollar App](https://reader033.vdocuments.net/reader033/viewer/2022061306/54b2d5d54a7959dc598b45df/html5/thumbnails/15.jpg)
Big Words
Edit on launch
Remember last edit
Spanish, Italian, German, French
Landscape
Info
![Page 16: The Dollar App](https://reader033.vdocuments.net/reader033/viewer/2022061306/54b2d5d54a7959dc598b45df/html5/thumbnails/16.jpg)
Big Words – $0.99
Edit on launch
Remember last edit
Spanish, Italian, German, French
Landscape
Info
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Math Cards
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Math Cards
• Add, subtract, mult, divide
• Touch-and-hold
• Grade-as-you-go
• Overall grade
• Info apple
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Math Cards
• Add, subtract, mult, divide
• Touch-and-hold
• Grade-as-you-go
• Overall grade
• Info apple
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Math Cards – $0.99
• Add, subtract, mult, divide
• Touch-and-hold
• Grade-as-you-go
• Overall grade
• Info apple
![Page 21: The Dollar App](https://reader033.vdocuments.net/reader033/viewer/2022061306/54b2d5d54a7959dc598b45df/html5/thumbnails/21.jpg)
Math Cards Demo
• Add, subtract, mult, divide
• Touch-and-hold
• Grade-as-you-go
• Overall grade
• Info apple
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iTunes Staff Favorite
Big Words – February 2009
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iTunes Staff Favorite
Math Cards – February 2009
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App Store Front Page
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Spike
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#3 Paid Education AppMath Cards – March 2009
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iPhoneDevCamp (2007)
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iPhoneDevCamp 2 (2008)
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iPhoneDevCamp 3 (2009)
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iPhoneDevCamp 3 Satellites• Portland
• New York
• Munich
• Ukraine
• Austin
• 20+ other HD locations
• 1000+ viewers, live via iPhone & iPod touch
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140 CharactersComing in October
from John Wiley & Sons
+DollarApp
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Thank youSan Francisco, California
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Contact
• @dom – [email protected]
• @dollarapp – dollarapp.com
• @thebook – 140characters.com
• @iphonedevcamp – iphonedevcamp.org