the donut business
DESCRIPTION
A new vision for business in the emerging world of humanity and design, networks and collaboration, responsibility and enablementTRANSCRIPT
THE DONUTTHE DONUT BUSINESS
theGeniusWorks.com
1. START WITH A PURPOSE THAT INSPIRES PEOPLE ...
HUMANFrom Aveda to
Pixar, more purpose and more
empathy for people
theGeniusWorks.com
2. DESIGN A BUSINESS THAT ENABLES PEOPLE
DESIGNEDRESPONSIBLE
TO DO MORE ...
From Nintendo to Shanghai Tang,
function and formthat enables
more
Aravind and Tesladelivering social and
environmental innovation
RESPONSIBLE
HUMANFrom Aveda to
Pixar, more purpose and more
empathy for people
theGeniusWorks.com
3. EMBRACE THE POWER OF NETWORKS AND PARTNERS
DESIGNEDRESPONSIBLE
AND PARTNERS ...
From Nintendo to Shanghai Tang,
function and formthat enables
more
Aravind and Tesladelivering social and
environmental innovation
RESPONSIBLE
Current TV and Threadless,
co-creating anduser-generated
Alibaba and Lego, connecting your customers and
NETWORKED COLLABORATIVE
user-generatedpartners
HUMANFrom Aveda to
Pixar, more purpose and more
empathy for people
theGeniusWorks.com
ICONIC
4. BRING IT ALLTOGETHER
Apple and Obama embracing stories,
distinction andaspirations
ICONIC
DESIGNEDRESPONSIBLE
TOGETHER ...
From Nintendo to Shanghai Tang,
function and formthat enables
more
Aravind and Tesladelivering social and
environmental innovation
RESPONSIBLE
A NEW KIND
Current TV and Threadless,
co-creating anduser-generated
Alibaba and Lego, connecting your customers and
NETWORKED COLLABORATIVEOF BUSINESS
user-generatedpartners
HUMAN AGILEFrom Aveda to
Pixar, more purpose and more
empathy for people
LiveNation and Zipcars and the speed of Asia,
Youth and change
theGeniusWorks.com
THE DONUTTHE DONUT BUSINESS
MORE CREATIVE
MORE DISTINCTIVEMORE DISTINCTIVE
MORE PROFITABLE
ICONICApple and Obama embracing stories,
distinction andaspirations
ICONIC
RESPONSIBLEDESIGNEDFrom Nintendo to Shanghai Tang,
function and formthat enables
more
Aravind and Tesladelivering social and
environmental innovation
RESPONSIBLE
Current TV and Threadless,
co-creating anduser-generated
Alibaba and Lego, connecting your customers and
NETWORKED COLLABORATIVE
user-generatedpartners
HUMAN AGILEFrom Aveda to
Pixar, more purpose and more
empathy for people
LiveNation and Zipcars and the speed of Asia,
Youth and change
theGeniusWorks.com
THE DONUT BUSINESS
DRIVEN BY THE OUTSIDE WORLDDRIVEN BY THE OUTSIDE WORLD
WHERE BIGGEST IS NO LONGER BEST
AND THE BEST IDEAS ARE OUTSIDE NOT INSIDE
BECOMING A NEW MARKET LEADER
MORE CREATIVE, COLLABORATIVE, COMPETITIVE
BECOMING A NEW MARKET LEADER
theGeniusWorks.com
