The Dreaming ‘50sThe Dreaming ‘50s

Judging the attitude of the picture, describe the social Judging the attitude of the picture, describe the social behavior of Americans? How is this different from the 1920s?behavior of Americans? How is this different from the 1920s?

FranchisesFranchises

Business franchises were Business franchises were created where there are created where there are multiple business in many multiple business in many locations. locations. Fast food restaurants were Fast food restaurants were developed such as McDonalds developed such as McDonalds that provided fast service by that provided fast service by using the assembly line using the assembly line method. method. In 1955, the small restaurant in In 1955, the small restaurant in California was bought by California was bought by salesman Ray Kroc for $2.7 salesman Ray Kroc for $2.7 million and expanded to the million and expanded to the East Coast with new idea East Coast with new idea arches. arches. http://www.youtube.com/watch?v=QIuXv7Y8QA4

Baby BoomBaby Boom

After soldiers returned to home After soldiers returned to home from the war, Americans from the war, Americans started moving outside the city started moving outside the city creating the suburb lifestyle. creating the suburb lifestyle. As people developed more a As people developed more a family atmosphere there was a family atmosphere there was a baby boom from the 1940s to baby boom from the 1940s to the 1960s.the 1960s.In 1957, the height of the In 1957, the height of the boom, a baby was born every boom, a baby was born every seven seconds. seven seconds. ReasonReason: Reunion of husbands : Reunion of husbands after war, younger marriage after war, younger marriage age, desire to have larger age, desire to have larger families, and a good economy. families, and a good economy.

The Interstate HighwayThe Interstate Highway

Inexpensive gasoline after Inexpensive gasoline after the war and easy credit the war and easy credit terms increased the terms increased the purchase of cars during the purchase of cars during the 1950s. 1950s. The “automania” led to The “automania” led to constructing of roads linking constructing of roads linking cities, schools, shopping cities, schools, shopping centers, and jobs. centers, and jobs. The Interstate Highway Act The Interstate Highway Act in 1956 41,000 miles of in 1956 41,000 miles of expressways. expressways. ImpactImpact: Created more cities : Created more cities and suburbs, developed and suburbs, developed long-haul trucking, tourism of long-haul trucking, tourism of national parks, mountains, national parks, mountains, and Disneyland. and Disneyland.

Mass MediaMass MediaTelevision- Barley used in the Television- Barley used in the late 1940s, television in late 1940s, television in homes increased to 55% in homes increased to 55% in 1954, and 90% in 1960. +1954, and 90% in 1960. +http://www.youtube.com/watch?v=ULK_PNaS6d0 http://www.youtube.com/watch?v=Sam9wP_uMEA

Television expanded with Television expanded with shows over the decade with shows over the decade with hits shows like hits shows like I Love LucyI Love Lucy in in 1951. 1951. http://www.youtube.com/watch?v=8NPzLBSBzPI

Commercials were soon Commercials were soon created for advertisements created for advertisements and magazines such as T.V. and magazines such as T.V. Guide setting up a new type Guide setting up a new type of food called the ‘frozen T.V. of food called the ‘frozen T.V. dinnerdinner. .

http://www.youtube.com/watch?v=bdHSIquSHMw&feature=related http://www.youtube.com/watch?http://www.youtube.com/watch?v=113mRmchumY&feature=results_main&playnext=1&list=PL03D830CF6E2DF076 v=113mRmchumY&feature=results_main&playnext=1&list=PL03D830CF6E2DF076

Rock ‘N’ RollRock ‘N’ Roll

A new music developed A new music developed by African-Americans by African-Americans grew out of rhythm and grew out of rhythm and blues and country and blues and country and pop. pop. People like Chuck Berry People like Chuck Berry and Elvis Presley made and Elvis Presley made the music popular the music popular among teens. among teens. Live concerts became Live concerts became popular, but adults popular, but adults condemned it and condemned it and actually banned it in actually banned it in some cities. some cities. http://www.youtube.com/watch?v=geVeTQT3UiY http://www.youtube.com/watch?v=geVeTQT3UiY

The Urban PoorThe Urban Poor

As whites moved to the suburbs, blacks moved As whites moved to the suburbs, blacks moved from the South to the urban areas. from the South to the urban areas. Cities lost property and income taxes from the Cities lost property and income taxes from the whites and could not afford to improve schools, whites and could not afford to improve schools, transportation, or police and fire departments. transportation, or police and fire departments. The urban renewal program was created that The urban renewal program was created that redid housing areas, parking lots, shopping redid housing areas, parking lots, shopping center, and factories.center, and factories.However, many areas were not touched or However, many areas were not touched or moved to another area such as building Dodger moved to another area such as building Dodger Stadium in Los Angeles for entertainment and Stadium in Los Angeles for entertainment and not to help the poor. not to help the poor.

VideosVideos

List as many 1950s characteristics as you List as many 1950s characteristics as you can when watching the video. can when watching the video. http://www.youtube.com/watch?http://www.youtube.com/watch?v=vtJJJ2iT4ps&feature=related v=vtJJJ2iT4ps&feature=related Compare and contrast the culture of the Compare and contrast the culture of the 1950s and 2010s when watching the 1950s and 2010s when watching the commercials of the 1950s. commercials of the 1950s. http://www.youtube.com/watch?http://www.youtube.com/watch?v=PFbCGT_AWBI v=PFbCGT_AWBI