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A dedicated Retailer Call Centre is now set up for any queries relating to your tenancy including facilities, marketing, leasing, financial or administrative issues. Timings: 9.00am to 11.00pm Sunday to Wednesday and 9.00am to 1.00am Thursday, Friday and Saturday [email protected] The Dubai Mall, Downtown Dubai Issue 44 | April 2013 April Retailer Newsletter | Page 1 The Dubai Mall Retailer Newsletter Focus of the month The Village Promotion - Meet. Shop. Dine From 10th April to 30th April Spend AED 300 at any of The Village stores, dining venues and others and get a chance to win an extraordinary trip package for two to New York. Mall Opening Hours Weekdays - 10.00am to 10.00pm Weekends - 10.00am to Midnight For further enquiries, please contact the Retail Relationship Department on 04 366 1555 or email [email protected] Dear Retailers, As April begins and we enter the second quarter of the year, we are launching another exciting promotion that on this occasion aims to create awareness about The Village, the mall’s new Denim District with all it has to offer for shopping, dining and socialising. From April 10th to 30th, The Village visitors will be welcomed into a themed Denim Street environment and will enjoy a calendar of great activities to include live entertainment from a Jazz Band and Tap Dancers, graffiti artist performance, themed photo booth, Denim fashion show, branded giveaway items, and also ‘A PARTY at The Village’ day on April 16th where all brands within The Village and the guests invited will come together. Following on from previous successful 'spend and win' promotions and with the aim to energise footfall and sales in The Village, this campaign will also have a great spend and win element that will give all customers a chance to be rewarded with an amazing Trip Package for 2 to New York for every AED 300 they spend within any of The Village stores or restaurants. During the first quarter of 2013 we have continued to see strong growth in both footfall and sales and as we move into the second quarter we look forward to continued success Wishing you all a successful month of April. Best regards. Natalie Bogdanova General Manager, The Dubai Mall, Downtown Dubai

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Page 1: The Dubai Mall, Downtown Dubai The Dubai Mall …media.emaar.com/pdf/13042013/DUBAI_MALL_NEWSLETTER_APRIL_LOW_SP.pdfSpend AED 300 at any of The Village stores, ... the girl’s clothing

A dedicated Retailer Call Centre is now set up for any queries relating to your tenancy including facilities,

marketing, leasing, financial or administrative issues.

Timings: 9.00am to 11.00pm Sunday to Wednesday and

9.00am to 1.00am Thursday, Friday and Saturday

[email protected]

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Issue 44 | April 2013

April Retailer Newsletter | Page 1

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Focus of the monthThe Village Promotion - Meet. Shop. Dine

From 10th April to 30th April

Spend AED 300 at any of The Village stores, dining venues and others and get a chance to win an extraordinary trip package for two to New York.

Mall Opening Hours

Weekdays - 10.00am to 10.00pm

Weekends - 10.00am to Midnight

For further enquiries, please contact the Retail Relationship Department on 04 366 1555 or email [email protected]

Dear Retailers, As April begins and we enter the second quarter of the year, we are launching another exciting promotion that on this occasion aims to create awareness about The Village, the mall’s new Denim District with all it has to offer for shopping, dining and socialising. From April 10th to 30th, The Village visitors will be welcomed into a themed Denim Street environment and will enjoy a calendar of great activities to include live entertainment from a Jazz Band and Tap Dancers, graffiti artist performance, themed photo booth, Denim fashion show, branded giveaway items, and also ‘A PARTY at The Village’ day on April 16th where all brands within The Village and the guests invited will come together. Following on from previous successful 'spend and win' promotions and with the aim to energise footfall and sales in The Village, this campaign will also have a great spend and win element that will give all customers a chance to be rewarded with an amazing Trip Package for 2 to New York for every AED 300 they spend within any of The Village stores or restaurants. During the first quarter of 2013 we have continued to see strong growth in both footfall and sales and as we move into the second quarter we look forward to continued success Wishing you all a successful month of April. Best regards.

Natalie BogdanovaGeneral Manager, The Dubai Mall, Downtown Dubai

Page 2: The Dubai Mall, Downtown Dubai The Dubai Mall …media.emaar.com/pdf/13042013/DUBAI_MALL_NEWSLETTER_APRIL_LOW_SP.pdfSpend AED 300 at any of The Village stores, ... the girl’s clothing

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wPlease visit www.thedubaimall.com for updated event listings, locations and timings.

April

Events Calendar

April Retailer Newsletter | Page 2

Shopping just got betterMake your shopping experience more convenient with your own personal Concierge Lounge attendant. Our attendants will carry your bags and store it with The Concierge Lounge Locker Service. The Dubai Mall shops/tenants can also request for The Concierge Lounge Porter Service by contacting 04 4519022.

Al Shareif Gallery now open Adorn your home with beautiful handicraft products and decorative accessories sourced from various regions in the Middle East. The gallery includes handmade carpets, lamps, chandeliers, gifts and souvenir items.

Admire the predators of the sea Dubai Aquarium & Underwater Zoo offers the opportunity to come face to face with 15 shark species and 8 ray species with 'Sharks Alive!' Visit between 1st April and 15th May for interactive presentations conducted by our marine experts or for thrilling encounters in the Shark Cage. New partners join

Emaar Gift Card troupeWe would like to welcome Tim Hortons, New Yorker, Hilfiger Denim, Cortefiel and La Vie En Rose to the Emaar Gift Card family. These stores now have the opportunity to communicate with Emaar Gift Card holders allowing them to engage with new customers. To know more about the programme please write to [email protected] or call us on 04 423 4255.

Exclusive offers at Jashanmal Enjoy attractive offers on a wide range of eco-friendly home furnishing products. Offer valid till end of April.

Puma redefines running Run like never before by introducing Adaptive Running™ into your workout with new PUMA Mobium Elite. Designed with the unique Mobium Band, welcome the running shoe that works with your foot expanding and contracting as you move.

Check out Baby K’s 10th collectionSpring/Summer 2013 marks the unveiling of Baby K’s 10th collection at Mothercare. This season, the girl’s clothing range will include statement dresses, motif tops and fashionable prints and the boys can dress up like rockers with lightning bolt prints and rock band inspired graphic tees.

Exotic home interiors for lessChoose from the extensive selection of beautiful designs and receive 30-50% off furniture, kids’ furniture, accessories and more at Pottery Barn and Pottery Barn Kids.

Season of fairytale femininity and sparkling blossomsThe beauty of spring is in full bloom at PANDORA. Explore the beauty of spring with this season’s cherry blossom jewellery. Flourishing in 14k gold and sterling silver, milky white Murano glass charms and sparkling pink pavé charms parade the delicate and enduring beauty of cherry blossoms.

1st April – 15th April Paris Gallery and PUIG podium Fashion Catwalk

3rd April – 7th April Goal! Star Atrium

4th April & 18th April Baskin Robbins Snowman Mascot Food Court, SF 7.00pm - 9.00pm

4th April – 13th April Dior Event Bloomingdales Atrium

7th April EHL health awareness stand - Free Health Checkup SF in front of the Food Court

10th April – 14th April MOTOR SOUQ Star Atrium

10th April – 30th April The Village Activation The Village

11th April – 13th April NIA/Bihar Stand Souk Atrium

16th April & 30th April The Village Fashion Show with retailers Fashion Catwalk

18th April – 27th April Samsung TV Waterfall Atrium

18th April – 27th April Mercedes - Benz Grand Atrium

18th April – 27th April D & G Fashion Catwalk

20th April – 30th April Estee Lauder FZE - Hypermedia Bloomingdales Atrium

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Shopping made easy!Make your shopping experience more convenient by utilising our Locker Service. Ideal for all items, be it purses, bags or suitcases, the service is available on Level G, near the Galeries Lafayette. Prices for lockers vary as per the length of usage as well as the kind of items placed in storage. Additional services include scanning, facsimile, photocopying, lamination, printing and purchase of phone cards.

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Helping those in need In support of the deaf and hard of hearing, Ahmed Seddiqi & Sons are proud to sponsor the first conference of its kind in the region by Kalimati Speech and Communication Centre.

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Retailers OpenedRetailers Opening Soon

April Retailer Newsletter | Page 3

KcalBagel Bar Coffee HouseShake ShackI HOP

Zaytoni Wired Electronics Goal BCBG MAXAZRIABennigan’s Tanamera Johnny Rockets

Attractive discount at Zuhair MuradShop in the month of April and May and receive a discount between 10% and 15%. The boutique holds an exquisite collection of party dresses, cocktail dresses and gowns that will definitely make heads turn.

Fresh summer collection for kidsCourcelles invites the little ones to discover the new summer collections from BOSS, Chloé, DKNY, Little Marc Jacobs, Rykiel Enfant and the exclusive Italian brand Il Gufo.

Sign up and winReel Cinemas offers you a chance to win a Samsung Galaxy Note 2. All you have to do is sign up from 21st March to 21st April and follow the instructions mentioned. So hurry, join the competition now!

New seductive collection by GivenchyGivenchy launches 'Icons of Seduction' exclusively at Paris Gallery. Purchase Givenchy products for a minimum of AED 650 between 1st and 30th April and get Scratch-and-Win coupons for assured prizes.

Beautify your home for less Sharief Home offers a 50% special discount on selected brands of linen and 25% special discount on selected brands of luggage, from 26th March to 23rd April.

Guess the Ride competitionPartake in this awesome contest by Sega Republic held from 21st March to 30th April and get a chance to win one of two 'SONY Xperia Z' smartphones. Five winners also stand a chance to win a pair of Power Pass vouchers to experience SEGA Republic.

Embrace the bounty of summer Enter Oilily’s World of Wonders where the summer collection for children and accessories comes alive with imaginative prints, bright colours and positive energy.

Glam up with stylish couture Dune is a chic fashion brand that offers a unique collection of footwear and accessories. Shop and avail of the special 25% discount on selected merchandise.

Enjoy the wonders of springBreathe life into your wardrobe with brilliant bright hues and heritage inspired attire from Jack Wills. Make the most of the new season with their fabulous spring offers.

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Online Promotions on Facebook and TwitterConnect with over 300,000 of our social media members to boost your sales.

The Dubai Mall has a growing and active social media presence with over 407,512 Facebook members, 57,471 Twitter followers and 14,496 Instagram users. Tap into this audience by partnering with The Dubai Mall and create your own dedicated online promotion this month. Contact [email protected]

Media and AdvertisingMake a statement at The Dubai Mall, Downtown Dubai Generate awareness for your products and enhance your advertising efforts by taking advantage of the numerous media branding initiatives available at The Dubai Mall, Downtown Dubai.

One of the most effective media opportunities are the Carnival Drive panels located next to The Grove and Taxi Stop areas on Level G of the mall. Utilising a designated strip of these panels along the Taxi Stop line provides excellent exposure and visibility for mall shoppers both new and old.

For more information, kindly contact the Media and Advertising Department via email at [email protected] or call 04 362 7904.

April Retailer Newsletter | Page 4

The Dubai Mall Magazine The Dubai Mall has once again set a global milestone by welcoming more than 65 million visitors in 2012. Now, as we enter a new season, the mall’s position as the ultimate destination in luxury and lifestyle – and as the world’s favourite mall – is set to get stronger.

Further cementing The Dubai Mall’s status on the high-fashion scene, Editor-in-Chief of Vogue Italia and one of the fashion world’s most influential personalities, Franca Sozzani, paid a visit last month, bringing the ‘Vogue Fashion Dubai Experience’, an exclusive event that spotlights local fashion talent in the region, to The Dubai Mall.

With the new spring/summer season upon us, The Dubai Mall is welcoming brand new collections to the stores this month. To celebrate this fact and allow our readers a head start on the top new fashion trends, the April issue features an extended fashion section jam-packed with stylish tips. From a six-page trend report and dedicated men’s catwalk round-up to a behind-the-scenes look at the most popular shows of the season, readers can make the most of their visits to the mall this month. What’s more, the magazine is introducing its first four-page focus on the glamorous backstage beauty trends to add an extra aesthetic element to its pages.

Not forgetting a round-up of the new season’s accessories and beauty trends, as well as dining and lifestyle spotlights, there’s something to please everyone with the April issue of The Dubai Mall Magazine.

Copies are distributed free of charge at all information desks as well as in select hotels and residences in Downtown Dubai and Emirates Airline lounges at Dubai International Airport.

Thanks and enjoy the issue!

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April Retailer Newsletter | Page 5

Lebanese favourites for less

Zaatar w Zeit offers a 20% discount on all its products exclusively for Dubai Mall staff.

Authentic Chinese delights

Step into Chopsticks and delight in flavoursome Chinese cuisine that will tantalise your taste buds. Try the lobster or crab prepared to your liking by the talented chefs.

Please visit The Dubai Mall website for further updates including F&B breakfast options and home delivery services.

Shop and win an amazing holidayThis season, Bloomingdale's Dubai and Emirates Holidays want you to experience an amazing holiday. Between 7th February and 30th April, simply spend AED 2,000 at Bloomingdale's Dubai to get a chance to win a trip to an exotic destination, a limited edition 'Celebrate the World' tote and a 10% discount on your next vacation with Emirates Holidays.

Explore the offerings of spring and summerBoggi’s Spring-Summer collection showcases modern garments where emphasis is given to a comfortable slim fit. That is to say, a slim fit which is close to the body but still provides some ease. Choose from a exquisite selection of blazers, bright coloured pants and accessories, sportswear, ties, classic shirts and much more.

Exciting surprises await Splash kicks off the celebrations in glamorous style after it partnered with BMW to offer an eye-catching promotion spanning the GCC, Jordan and Egypt which displays 20 520i Executive 2013 model BMWs over a 45-day period, at a minimum spend of AED 150. In addition, each week lucky shoppers can also win gifts like Apple Laptops, 32" LED TVs, iPads, iPhone 5s and much more.

One-stop shop for healthcare products Dr. Nutrition Pharmaceuticals recently introduced the UAE market to new brands such as IODASE and Body Farm. Avail of exclusive offers such as 25% discount on all organic Barlean's products, 25% discount on all Iroha natural face masks and up to 30% discount on selected sports nutrition products.

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April Retailer Newsletter | Page 6

If you have not received The Dubai Mall, Retailer Newsletter by email (PDF), please email us at [email protected]

Emergency Hotline Number (Only in case of fire, safety or life emergency)Tel: 04 449 1919

24-hour SecurityControl RoomTel: 04 448 5060

Key Contacts

The Dubai Mall, Downtown Dubai Management values feedback, comments and suggestions from its retailers. Let us know what you would like to see in The Dubai Mall Retailer Newsletter and help us make it better for you. Email us at [email protected]

Feedback

Retail Operations 1. No Roll-Up Banners

As outlined in the Tenant Manual, we would like to remind you that roll up banners are not approved marketing tools and should not be used in shop fronts, window displays or shop entrances.

2. Sales Figures

Please be reminded that it is mandatory for all tenants of The Dubai Mall to submit their sales figures on a monthly basis. As per your lease agreement, all figures should be sent to [email protected] latest by the 7th of each month.

3. Trade License, Pest Control Contract and Insurance Policy

We would like to remind all tenants that as per your signed Lease Agreement, it is mandatory to hand in a copy of your shop’s Trade License, Pest Control Contract as well as your full Insurance Policy to The Dubai Mall management. If you have not yet done so, please send the scanned copies to [email protected] or drop them off at the management office to the attention of the Retail Relationship Department. Be advised that Out of Hours Access permits will not be processed if you have not submitted both valid documents.

Prevention of Electrical FiresAn electrical fire is one of the most serious forms of electrical accidents. A fire caused due to a short circuit is among the more common electrical mishaps. The fire can result in not only losses in property but also of human lives. Most of these incidents can be prevented by following simple electrical fire safety rules.

An electrical fire can be caused due to many reasons. Some of the major reasons are:

1. Short circuit in wiring/cables 2. Loose connections giving rise to sparking 3. Overloading of conductors/cables and equipments 4. Electrical source close to flammable materials 5. Use of inferior grade materials and equipments 6. Use of undersized fuses leading to sparking and breakdown 7. Generation of static electricity

A few simple steps can go long way in warding off any kind of an electrical fire. You can abide by the following measures and protect your retail unit from any kind of fire:

1. Always use good quality (ISI) cables.2. Please make sure that electrical outlets are designed to handle appliance loads.3. If an electric appliance smokes or gives away an unusual smell, unplug it immediately, then do the proper servicing before using it again.4. Please avoid joints in wiring (taping of wires). Instead, use extension box with fuse or else go for soldering and proper mechanical joints.5. Always renew the wiring after ageing. Replace electrical cords that are cracked or frayed.6. Please use adequate capacity fuses for protection. Do not increase the ratings without ascertaining reason of fuse blowing. Do not tamper with fuse box. Install the fuse board away from combustible materials like paper, oil, curtains etc.7. No keeping flammable material (gasoline, thinner etc.) in retail units. 8. Please disconnect electrical tools and appliances when not in use especially after mall trading hours.9. Please use correct rating Earth Leakage Circuit Breaker (ELCB). A leakage current even of 1 ampere can cause electrical fire. A correctly chosen ELCB can detect the leakage current and can cut-off circuit thus reducing the fire-risk.10. Do not leave combustible materials next to any hot surfaces.11. All electrical appliances should be Portable Apparatus Testing (PAT) tested.

Always use a 3-pin plug with any electrical appliance producing heat (eg kettle, coffee machines, toaster) as two-pin plug have no connection to earth which cannot trip the circuit breaker when detecting an earth leakage above 30mA