A dedicated Retailer Call Centre is now set up for any queries relating to your tenancy including facilities,

marketing, leasing, financial or administrative issues.

Timings are: 9.00am to 11.00pm,

Sunday to Thursday and 9.00am to 1.00am,

Fridays and Saturdays.

retailerenquiry@thedubaimall.com

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Issue 29 | February 2012

Dear Retailer,

As an outstanding start to 2012, The Dubai Shopping Festival, under the slogan ‘Dubai at its Best’ was a great success this year with remarkable footfall, sales extravaganzas and great deal of activities within the mall. It is worth mentioning that DSF this year has marked unique events with the premiere of 'Dubai Fashion' including two world breaking records: The Longest Catwalk in the Region and The Biggest Cosmetic Makeover in the Region.

With the striking numbers of visitors to The Dubai Mall in 2011 that reached 54 million and making the world’s most visited shopping and leisure destination, the bar is set higher this year and our mission is to meet all our customers’ expectations and ensure that they remain loyal and visit us again.

This February, a number of specials are on the calendar inviting our customers amongst new visitors and regulars to join the fun. Most of our retailers joined hands and contributed to TDM online “A gift for your loved ones” promotion that will run until the 13th of the month, allowing over 200,000 TDM Facebook fans to play and get a chance to win great value prizes and know more about the participating brands.

Art enthusiasts are also invited this month to discover Wafa Al Marzouqui’s work of art as part of “Bidaya” 2nd edition. Under the patronage of Mansoor Bin Mohammed Photography Award, “Bidaya” is an exhibition that showcases a wide range of artistic ideas from young Emirati artists and TDM is honored to host it within.

Regards,Natalie BogdanovaGeneral Manager, The Dubai Mall, Downtown Dubai

This February...

On behalf of Emaar Management, it gives us pleasure to communicate the appointment of Mr. Steven Lee Ernest Cleaver, Assistant General Manager, The Dubai Mall.

Mr. Cleaver holds a Bachelors Degree in Project and Construction Management. He has over 15 years of experience in Flagship set up, new country start up, Mall Development and Management and Strategic planning of retail businesses. He has opened and managed 3 mega malls in Republic of Ireland, Saudi Arabia and Bulgaria.

Please extend your full support and assistance to Mr. Cleaver and we wish him success in his new role at Emaar Malls Group.

Mall Opening Hours The mall opening hours during February will be as follows:

Weekdays - 10.00am to 10.00pm Weekends - 10.00am to 12.00 midnight

For further enquiries, please contact the Retail Relationship Department on: 04 366 1555 or email: retailerenquiry@thedubaimall.com

February Retailer Newsletter | Page 1

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wPlease visit www.thedubaimall.com for updated event listings, locations and timings.

February

Events Calendar

1st Jan - 31st Apr Oud / Qanoon and Piano Players Fashion Avenue

5th Jan – 29th Feb Dubai Aquarium Night Safari Level G and level 2

13th Feb - 19th Feb Harry Winston - Bokra Grand Atrium

23rd - 25th Feb Zayed University Photography Exhibition

Gold Souk Atrium

Sephora Win a trip to Paris and more amazing prizes! Spend AED 400 between 5 to 14 February, 2012 at Sephora, BiCE Mare, or NStyle and win an all-expenses paid three-night trip to the city of love.

L’Occitane Don’t forget to pamper your loved ones on Valentine's Day this year with the launch of the Limited Edition Cherry Princess fragrance! With any purchase from L’Occitane at AED 449 and above, receive a beautiful weekend bag free.

AngelsAngels offers up to 50% off on international kids wear brands. Offer valid until 19 February, 2012 only.

BabyshopLaunching its chic Spring/Summer Collection 2012 on 6 February, Babyshop presents bright floral prints, nautical shades wrapped in chic ensembles.From outdoor to trend wear and Disney-inspired products, Babyshop has something for every child.

Juicy Couture The Juicy Girl is growing up! Looking towards a more sophisticated look without losing its fun flirtiness, Juicy Couture’s track heritage and fashion sensibility, with a nod to tennis, offers a pulled together and polished look.

The new Ice Pass at Dubai Ice RinkThe new Ice Pass offers unlimited ice time all day long for only AED 150.

Bring your friends along and skate all day long from Sunday to Wednesday.

Terms and conditions apply.

For details call us on 04 448 5111 or visit www.dubaiicerink.com

Sonia Rykiel Sonia Rykiel has partnered with The Chalhoub Group in opening her first boutique in The Dubai Mall, located in the Fashion Avenue on level G.

Featuring signature Parisian style combined with Saint Germain flair, Sonia Rykiel incorporates the new allure of the modern woman.

Feeling the lovethis Valentine’s…Write a personalised love note on what Galeries Lafayette means to you and be placed on their Wall Of Love. Express your feelings and get the chance to win a shopping spree of AED 2,000. Offer valid from 5 to15 February, 2012.

February Retailer Newsletter | Page 2

A day of sharing with loved ones!Valentine’s Day is a day of telling those that are close to you how much they mean to you. Treat your loved one with a gift from Faces and delight them with the newest romantic and feminine fragrances.

A chance to make it bigThe Emaar Malls Group and Downtown Dubai are supporting entrepreneurs to showcase their businesses and sell their products at Dukkan Al Downtown, a month-long outdoor shopping and entertainment destination where a wide array of small businesses will be showcasing their products and services to residents and visitors of Downtown Dubai. Dukkan Al Downtown will be open from 2 February to 3 March 2012, between 4.00pm to 10.00pm.

Tartine et Chocolat for the young ones!The luxury French brand Tartine et Chocolat and their newly established partnership with The Chalhoub Group, an expert in luxury retail and distribution, has opened their first boutique in The Dubai Mall. From nursery items to little boys’ and girls’ collection, the French brand has a wide range of fashion items that will satisfy even the most exquisite tastes.

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dShopping made easy!Make your shopping experience more convenient by utilising our Locker Service. Ideal for all items, be they purses, bags or suitcases, the service is available on Level G, near the Galeries Lafayette. Prices for lockers may vary as per the length of usage as well as the kind of items placed in storage. Additional services include scanning, facsimile, photocopy, lamination, printing and purchase of phone cards.

Retailers Opening Soon Retailers Opened

February Retailer Newsletter | Page 3

Farfasha Farfasha, the trendsetting gold jewellery brand from Damas, is offering various heart-shaped designs just in time for Valentine’s Day. Enchant your loved one with a beautiful piece, choosing from necklaces and bracelets to earrings and anklets.

Paul and Shark SS’12 collection!Discover luxury sportswear made-in-Italy with Paul and Shark’s SS’12 collection.From fine cotton and polo shirts to top performing knits and sweaters and swimming and golf wear, the collection has something for every man.

Golden Ring Jewellery

Lovely Lace

Second Cup

Al-Futtaim Watches

Donna Karan

Alina

Holland Barrett

Dhakan

Camel Company

Gloria Jeans Coffee

Neck & Neck

Texas Chicken

I Pinco Pallino

Harry Winston F8

DKNY Jeans

Feet First – reflexology and massage centre for men and womenFeeling tired after shopping, between appointments or stressed from work? Just drop in at Feet First for Reflexology or body massage which uses ancient oriental healing techniques to release tension in the body, mind and spirit.

Senior Retail ManagerRiccardo Bin Karamat has been appointed Senior Retail Manager for The Fashion Avenue. He has over 15 years of luxury retail and business development experiences in the industry and Emaar Malls is delighted to welcome him to the team.

Specialty Leasing ManagerMarta Bural brings on board over 10 years of professional experience in retail leasing, specialty leasing, sponsorship and events and promotions. Marta studied Economics at the University of Gdansk in Poland and is fluent in Polish and English.

New Appointments

Viva la Fashion!The Dubai Mall put the spotlight on the city’s growing stature as the region’s fashion capital by hosting the premier of Dubai Fashion 2012 from 26th January to 4th February, 2012. It brought to the forefront the creations of promising, young and exceptionally talented designers, as well as international haute couture styles and trends. The Dubai Mall also hosted a range of related events including fashion shows, a photography exhibition and fashion breaking records of the Longest Catwalk and Biggest Cosmetic Makeover.

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g Online Promotions on Facebook & TwitterConnect with over 100,000 of our social media members to boost your sales.

The Dubai Mall has a growing and active social media presence with over 220,764 Facebook members and 27,977 Twitter followers. Tap into this audience by partnering with The Dubai Mall and create your own dedicated online promotion this month.

Contact: enquiry@thedubaimall.com

Media & AdvertisingMake a statement at The Dubai Mall, Downtown Dubai Generate awareness for your products and enhance your advertising efforts by taking advantage of the numerous media branding initiatives available at The Dubai Mall, Downtown Dubai.

One of the most effective media opportunities are the Carnival Drive panels located next to The Grove and Taxi Stop areas on Level G of the mall. Utilising a designated strip of these panels along the Taxi Stop line provides excellent exposure and visibility for mall shoppers both new and old.

For more information, kindly contact the Media and Advertising Department via email at mediamalls@emaar.ae or call 04 362 7904.

February Retailer Newsletter | Page 4

The Dubai Mall Magazine Love is in the air this month in The Dubai Mall Magazine as we prepare to celebrate Valentine’s Day.Throughout the magazine there are great gift ideas, from high-end jewellery to gourmet chocolates, helping readers choose the perfect present. In addition to the generous discounts in store and mega prize draws, there will also be special events and activities happening across the mall. The Dubai Mall Magazine is the essential guide to all the best new products, insightful profiles of leading brands and store spotlights. This issue also has fabulous fashion shoots, the lowdown on the new Spring/Summer collections and must-buy beauty products.Aside from fashion and beauty, The Dubai Mall Magazine also reflects the entire retail and entertainment offering – from fine dining to the latest movie releases.Distributed free of charge from all information desks, as well as hotels and residences in Downtown Dubai, The Dubai Mall Magazine is the essential guide and companion to the city’s ultimate lifestyle destination.

Reel CinemasThis month, enjoy a truly unparalleled movie experience at Reel Cinemas and unwind in luxurious seats with first-class entertainment.

February’s Top 5 movies are:

1) The Grey 2) This Means War 3) Big Miracle 4) Ghost Rider 2 5) Safe House

KidZania® introduces new birthday packages!KidZania® has introduced new birthday party packages for 2012, providing a host of exciting benefits including a private party room, priority access to activity establishments, birthday cakes, special character appearances during the cake-cutting and much more! For bookings, please call 04 448 5222 or email enquiries@kidzania.ae

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er Dining Experiences at The Dubai Mall, Downtown Dubai

McDonald'sEnjoy an ever-delicious breakfast at McDonald's. With a yummy selection of rolls, pancakes, sweets and healthy fruit salads, be sure to find something for your taste. Round it off with a coffee, tea or juice and let the day begin!

Debonairs PizzaThe Dubai Mall employees can now enjoy 25% discount at Debonairs Pizza. The offer is valid only for The Dubai Mall employees and is not valid in combination with any other discounts, promotions or vouchers. Kindly show your ID before placing the order.

Cold Stone CreameryTaste a slice of happiness at the Cold Stone Creamery with indulgent cakes, pastries and other sweet treats. With Valentine’s Day just around the corner, show your affection with the sweeter things in life.

Organic Foods & CaféDiscover a world of healthy foods and true flavours at the Organic Foods & Café. Dedicated to delivering only the best certified organic produce and products, the shop also offers a stunning 20% off on all food items every third Saturday of the month.

Forty CarrotsForty Carrots at Bloomingdale's is now offering four unique specialty items for Valentine's Day for a limited time only. The Valentine's Day cake is priced at AED 120 and is available in vanilla or chocolate sponge flavours.

February Retailer Newsletter | Page 5

New York FriesThe all-time favourite fries just get better and better. Try New York Fries’ new Butter Chicken, a traditional Indian inspired butter masala with creamy tomato sauce. "Wow" is all you’ll say!

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February Retailer Newsletter | Page 6

Health and SafetyViolence in the retail outlet

Employees in the retail industry experience more cases of violence than workers in other industries. If any member of your staff has to work alone, you must have a system in place to ensure their well-being. Such a system must include check-ins at designated time intervals and provisions for emergency rescue if it is ever needed.

Preventive measures

• Consider installing physical controls such as security cameras, overhead mirrors, and panic buttons• Improve the lighting and ensure there is good visibility throughout the store, keep valuable merchandise behind counters,

and keep rear exits locked at all times• Greet customers and make eye contact when they enter the store• Do not resist if there is a threat of violence

Dealing with irate customers

If you work in retail, it is almost inevitable that you will have to deal with an irate customer at some point. Follow these guidelines for dealing with such difficult situations:• Focus on the emotions first, try to remain calm, and try to calm the other person• Try to avoid escalating the situation. Find ways to help the irate customer save face• Listen carefully and try to put yourself in the customer’s shoes, so you can better understand how to solve the problem• If you can’t address their concern, take the customer’s name and number and promise to forward the information to your manager or supervisor• If you cannot calm the person, ask for help

If you haven’t received The Dubai Mall, Retailer Newsletter by email (PDF), please email us at: retailerenquiry@thedubaimall.com

Emergency Hotline Number (only in case of fire, safety or life emergency)Tel: 04 449 1919

24-hr SecurityControl RoomTel: 04 448 5060

The Dubai Mall, Downtown Dubai Management values feedback, comments and suggestions from its retailers. Let us know what you’d like to see in The Dubai Mall Retailer Newsletter and help us make it better for you. Email us at: retailerenquiry@thedubaimall.com

Key contacts

Feedback

Retailer Tips Trade License & Insurance Policy

We would like to kindly remind all tenants that as per your signed Lease Agreement, it is mandatory to hand in a copy of your shop’s trade license as well as a copy of your full insurance policy to The Dubai Mall management. If you have not yet done so, please send the scanned copies to retailerenquiry@thedubaimall.com or drop them off at the management office to the attention of the Retail Relationship Department. Be advised that Out of Hours Access permits will not be processed if you have not submitted both valid documents.

Pest Control

In an effort to maintain the highest standards, The Dubai Mall management requests that all tenants submit a copy of their valid pest control contract. Please note, all pest control contracts should cover the following

• Main leased unit• Terraces / Balconies / Patio areas • Storage units

All the above areas should be listed on the pest control contract by the service provider. Please forward the full document to retailerenquiry@thedubaimall.com

Specialised Equipment

In an effort to assist our tenants in carrying out all operational tasks related to their trade, we are pleased to inform you that high level access equipment is now available for retailers to rent. Submit your request or questions to retailerenquiry@thedubaimall.com

Smoking Areas

We would like to remind all retailers that smoking is permitted only in designated smoking areas. We ask that you adhere to proper smoking etiquette by leaving the smoking areas clean and tidy, using the bins and ashtrays to dispose of your waste, and refrain from using walls and columns of the mall to put out your cigarettes.