The e-commerce models

Vanina Delobelle, PhD

vaninadelobelle.com

April 2008

BtoBBtoB

DellDell

The brand e-portalThe brand e-portal

www.dell.comThe company sells computers to other companies via the internet. The interaction can also be done via the phone.

AlibabaAlibaba

The wholesale portalThe wholesale portal

www.alibaba.comWholesale retailers get in touch with business buyers and bargain over the internet the products. They can also enter in contact via the phone.

BtoCBtoC

AmazonAmazon

The retailerThe retailer

www.amazon.comThe portal proposes different articles from different brands offering the consumer a large choice of products.

CarrefourCarrefour

The online hypermarketThe online hypermarket

www.ooshop.comThe hypermarket proposes its products on line.

CashstoreCashstore

The rewards retailerThe rewards retailer

www.cashstore.frThe portals gives rewards to the consumer each time he purchases on the site. The consumer will then be able to spend his rewards for further purchases on the website.

Saveur Bière and PopcornopolisSaveur Bière and Popcornopolis

The hyper nichesThe hyper niches

www.saveur-biere.com and www.popcornopolis.com Hyper specialised retailer portals. Very specific segment and very particular products.

iTunes and Harvard Business iTunes and Harvard Business ReviewReview

The Content ProvidersThe Content Providers

www.apple.com/itunes/store and www.hbsp.harvard.eduUser pays to get the entertainment content provided by the site.

CarolCarol

The E-commerce of servicesThe E-commerce of services

www.carol.comThe user can buy online medical prescriptions and get advice.

Lilli BulleLilli Bulle

The BlogommerceThe Blogommerce

www.lillibulle.typepad.com/boutiqueThe shop is using a blog platform.

StardollStardoll

The Virtual CommerceThe Virtual Commerce

www.stardoll.comThe user credits money on his online bank account, can purchase virtual goods and can also bargain.

CtoCCtoC

eBayeBay

The e-auctions siteThe e-auctions site

www.ebay.comThe user sells to the user by auctions.

The social shoppingThe social shoppingHighlights on a specific case of CtoCHighlights on a specific case of CtoC

Social Network + E-commerce !Social Network + E-commerce !

• Use of the user social network to sale product online

• Social shopping is the next generation of e-commerce

• The viral effect is broader in this model

Social ShoppingSocial Shopping

LaFraiseLaFraise

The production based upon votesThe production based upon votes

www.lafraise.comThe user votes for the design he prefers. The most popular design will then be created and the user can purchase the final product.

ShopwikiShopwiki

The social searchThe social search

www.shopwiki.comThe search is made based on customers recommendations on products. Once you found the product, you have a list of recommended e-shops where you can find this product.

ThisNextThisNext

The recommendation siteThe recommendation site

www.thisnext.comThe user recommends products. For each recommended product, a list of e-shops where this product can be purchased.

ZlioZlio

The rewarding recommendation siteThe rewarding recommendation site

www.zlio.comThe users can select products partering with Zlio. They create their own shop with these products and get % of the sales each time somebody buys a product through the user’s customized e-shop.

Shopit and CartflyShopit and Cartfly

The widget commerceThe widget commerce

www.shopit.com and www.cartfly.com The user creates his own e-shop with own products he has to sell. Then he can adverstise about his e-shop thanks to widgets.

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