the eagle media kit
DESCRIPTION
The Media Kit for The Eagle at American UniversityTRANSCRIPT
2012-2013 Media Kit
Issue dates – Tabloid
Circulation 5,000
August 23, 30
September 13, 20, 27
October 4, 11, 18 [Parent’s Weekend], 25
November 1, 8, 15
December 6
January 24, 31 2013
February 7, 14, 21, 28 2013
March 7, 28 2013
April 4, 11, 18, 25 2013
Ad rates National
Full page 5c x 10” $700 $150
½ page 5c x 5” $350 $ 75
¼ page 2c x 5” $140 $40
1/8 page 1c x 2.5” $35 $40
Dimension B&W price Color charge
* Widths and heights are interchangeable,
5 columns/$14 PCI rate Column width 1 .875 inches .125 inch margin
Full color $3/ column inch- Min $40/Max $300
Spot color $1.50/ column inch- Min $25/ Max $200
Premium placement 5% of ad price
All ads should be camera ready in the following formats: TIFF, PDF, JPEG
Mail to [email protected]
Ad Rates Local
Full page 5c x 10” $500 $150
½ page 5c x 5” $255 $ 75
¼ page 2c x 5” $100 $ 40
1/8 page 1c x 2.5” $25 $40
Dimension B&W price Full color
*Widths and heights are interchangeable
5 columns/$10 PCI rate column width 1 .875 inches .125 inch margin
Full color $3/ column inch- Min. $45/Max $400
Spot color $1.50/ column inch- Min. $25/ Max $200
Premium placement 5% of ad price
All ads should be camera ready in the following formats: TIFF, PDF, JPEG
Mail to [email protected]
Discounts & Extras
5% discount for prepayment
5% discount for 6 or more ads contracted
10% discount for 9 or more ads contracted
15% discount for 12 or more ads contracted
5% discount for American University Depts.
Max combined discount 20%
Ad Rates
Online (Pixels)
Front page banner 728x90 $300/month, $100/week
Front page body rectangle 300x250 $300/month, $100/week
Article page body rectangle 330x250 $50/month, $15/week
Article page skyscraper 160x600 $75/month, $25/week
Article page skyscraper 120x800 $75/month, $25/week
Article page skyscraper 120x600 $75/month, 25/week
Discounts:
5% for 2 months
10% for 3 months
25% for 6 months
Classified Ads
Categories Help wanted
For Sale/Rent
Services
Housing
Baby Sitter
Adoption
Personals
Spring Break
Garage / Moving sales
Rates – Must be prepaid
0-20 words $15
20-50 words $25
50-90 words $45
Ad submission
Camera ready in the following formats
TIFF, PDF, or JPEG
to adbox @theeagleonline.com
Submission deadline: By Tuesday 5pm
Contact us
Business Manager
(202)-885-3593
Fax: (202)-885-1428
Mailing Address:
The Eagle Business Office
252 Mary Graydon Center
4400 Massachusetts Ave, NW
Washington, D.C. 20016